avatar

Vikram Rajan

7 Surprising Benefits of Testimonials

Share on LinkedInShare on FacebookShare on TwitterShare on TumblrSubmit to StumbleUponSave on DeliciousShare via email

{Read length: 7 minutes} Why do we showcase testimonials on our websites and other marketing? We all know that testimonials edify our credibility and trust; nowadays, this is called “social proof.” Of course, some use testimonials to “humblebrag” (y’know, to humbly brag about yourself – in this case, through a third party). Citing testimonials helps to overcome objections from prospects; testimonials also combat negative reviews found online. Those are 4 basic benefits: You may be overlooking 7 other surprising benefits of testimonials.

Before we get to those, when was the last time you updated your website’s testimonials? Even if you do have easy access to your site (via WordPress, etc.) it can be a pain to ask a client for a testimonial, and then follow-up to actually get it, and then to get it onto your website, and then to do this over and over again. Here’s a cheap plug: Check out Raviate.com; it’ll automate this whole process for you, make it fun, and really capture your client’s passion. Now back to our regularly scheduled programming: Continue reading

My LegalWeek Experience

Share on LinkedInShare on FacebookShare on TwitterPin it on PinterestShare on TumblrSubmit to StumbleUponSave on DeliciousShare via email

We are pleased to share this article by guest author, Andrea Cannavina.

Those of you who know me, know I have been attending the “largest legal trade show” (aka LegalTech NY) held in New York City, for years. In fact, I just realized that 2017 marks my 10th year attending LTNY!

Continue reading

 

Vikram Rajan, Co-Founder
Telephone: (888) 952-4630
Email: Vik@phoneBlogger.net
Website: phoneBlogger.net

Apps to Make Social Media Less Time-Consuming

Share on LinkedInShare on FacebookShare on TwitterPin it on PinterestShare on TumblrSubmit to StumbleUponSave on DeliciousShare via email

Apps to Make Social Media Less Time Consuming by Vikram Rajan

{4:05 minutes to read} It’s hard to keep up with all of the emails you get from clients and other VIPs. It’s also hard to keep up with the marketing outreach you have to do. It’s equally hard to find time to keep up with all the social media networks like Facebook, LinkedIn, and Twitter in your day-to-day work.

phoneBlogger.net can help you with the blogging. But there are also phone apps that you can use to keep up with others and market yourself in an authentic way. In a few taps, you can like, comment on, and share what your friends & VIPs are doing.

Continue reading

3 Ways to Increase Your Twitter Followers

Share on LinkedInShare on FacebookShare on TwitterPin it on PinterestShare on TumblrSubmit to StumbleUponSave on DeliciousShare via email

3 Ways to Increase Your Twitter Followers by Vikram Rajan

{4:09 minutes to read} Twitter is best for anyone who wants to be seen on a stage. This includes the obvious people who are usually on stage, including performers, entertainers, and celebrities, but also government officials and politicians, authors, and subject matter experts. If you are looking for more speaking engagements and more opportunities to be behind a microphone and literally, if not figuratively, on a stage, then Twitter is the right platform for you.

Continue reading

Does Your Marketing Actually Make You Money?

Share on LinkedInShare on FacebookShare on TwitterPin it on PinterestShare on TumblrSubmit to StumbleUponSave on DeliciousShare via email

Does Your Marketing Actually Make You Money? by Vikram Rajan

We are pleased to share this article by guest author, Rod Bristol.

OKAY! You went to your annual conference and heard the highly paid, highly profane keynote speaker rail at you for 90 minutes about how you need to run Facebook ads! You got convicted! You then went through the process of creating the ad, measuring the ad for reach, amplification, content, and engagement trends; figuring out if anyone likes it, comments on it, or actually shares it with others. But how do you know if you’re actually MAKING ANY MONEY from the ad?

Continue reading

How a Newsletter is Helping One Lawyer to Keep his Firm Top of Mind [Interview]

Share on LinkedInShare on FacebookShare on TwitterPin it on PinterestShare on TumblrSubmit to StumbleUponSave on DeliciousShare via email

 

We are pleased to share this article by guest author, Richard Friedman.

We interviewed New York employment and business litigator Richard Friedman to learn how he is helping to keep his five-lawyer firm top of “mouse”, i.e., mind, with potential referral sources by sending a newsletter.

Continue reading

 

 

 

 

Vikram Rajan, Co-Founder
Telephone: (888) 952-4630
Email: Vik@phoneBlogger.net
Website: phoneBlogger.net

What’s the Right Length for Your Blog?

Share on LinkedInShare on FacebookShare on TwitterPin it on PinterestShare on TumblrSubmit to StumbleUponSave on DeliciousShare via email

What’s the Right Length for Your Blog? by Vikram Rajan

{3:07 minutes to read} There really isn’t one perfect length for blog articles. But given people’s short attention spans these days, you should make sure that readers remain interested from beginning to end. If you’re using your blog as a marketing vehicle, keep your articles short and simple.

Continue reading

4+ Surprising Benefits of Testimonials

Share on LinkedInShare on FacebookShare on TwitterPin it on PinterestShare on TumblrSubmit to StumbleUponSave on DeliciousShare via email

4+ Surprising Benefits of Testimonials by Vikram Rajan

{2:30 minutes to read} When we obtain a testimonial, we benefit in 4 ways:

1. When our clients say it in their own words, we’re able to fully understand the value that we’re providing. Sometimes testimonials on websites and brochures don’t sound “authentic” because they are not in the client’s actual words.

2. When clients express or vocalize the value that they have experienced, they are reiterating it to themselves too—essentially reaffirming their loyalty. If a competing vendor or practitioner comes knocking on their door, literally or figuratively, hopefully, their testimonial has already resold them.

Continue reading

The Final Phase of the Sales Funnel: Asking for Testimonials and Referrals

Share on LinkedInShare on FacebookShare on TwitterPin it on PinterestShare on TumblrSubmit to StumbleUponSave on DeliciousShare via email

The Final Phase of the Sales Funnel: Asking for Testimonials and Referrals by Vikram Rajan

{2:55 minutes to read} As professional marketers, our goal is not to close the sale but to open a relationship. This is the difference between a customer and a client.

When a potential client, aka “a prospect,” walks through the door or calls on the phone, the sales process has begun. A sales “funnel” is wider at the top, where there are multiple prospects, and grows narrower as a smaller number of prospects actually become active clients. Inside the sales funnel, there are many phases, involving multiple meetings and interactions, before a prospect becomes a client.

Continue reading

Protected: Is Your AVP Still Right for You?

There is no excerpt because this is a protected post.

3 Ways to Measure Results

Share on LinkedInShare on FacebookShare on TwitterPin it on PinterestShare on TumblrSubmit to StumbleUponSave on DeliciousShare via email

3 Ways to Measure Results by Vikram Rajan

{4:00 minutes to read} There’s an old adage: “Only 20% of marketing works; 80% is a waste. We just don’t know which 80%!” Even worse, the 80% is a changing set: What worked yesterday may not work tomorrow, and so forth. Unfortunately, much of marketing is trial & error and A/B testing. Still, I find clients who have “tried nothing and are all out of ideas” (a Simpsons quote; email me for the episode).

How can we improve the odds if we don’t measure what we’re doing? A leading indicator of positive results is our automated, systematic, and repeated actions. These include our marketing technologies (e.g., Constant Contact and its autoresponder, and a new entrant to automating testimonial marketing, Raviate, which is looking for private testers — email me).

Continue reading

7 Traits of Marketing Maestros

Share on LinkedInShare on FacebookShare on TwitterPin it on PinterestShare on TumblrSubmit to StumbleUponSave on DeliciousShare via email

7 Traits of Marketing Maestros by Vikram Rajan

{2:20 minutes to read} I’ve only had one real boss: my father. He’s a deep thinker & very learned—inspirational to many people. He taught me pretty much everything I know in terms of business.

I’d like to share one of the best lessons he taught me, which still rings true on a daily basis: 7 core values around which he based his company. They are known by the acronym MAESTRO (he was from the AT&T days of “TLA”—Three Letter Acronyms—and was a fan of acronyms himself).

Continue reading

Redesigning Your Website? I Told You So! Part 1

Share on LinkedInShare on FacebookShare on TwitterPin it on PinterestShare on TumblrSubmit to StumbleUponSave on DeliciousShare via email

Redesigning Your Website? I Told You So! Part 1 by Vikram Rajan

{4:20 minutes to read} One of my favorite blog article ideas on blogbrainstormer.com is in the client Q&A section. It’s often dubbed the “Anti-Success Story” or the “I-Told-You-So Story.”

As an advisor to others, you may have had an opportunity to tell your clients not to do something, but for whatever reason, they went ahead and did it, leaving you to clean up the mess. While that can lead to greater billing and, in some ways, reinforces your expertise and wise counsel, it can also be a scenario or lesson you can present to others in a blog article. Of course, it’s important to do it without being smug or revealing anything private, confidential or otherwise embarrassing to your client.

The opposite is also true in terms of telling the client to do something. For whatever reason, they don’t and, once again, you find yourself cleaning up a mess that could have been prevented. “An ounce of prevention is worth a pound of cure,” and may be a valuable vaccine to prevent frustrations down the road.

Continue reading

3 Reasons to Keep Marketing During Your Busy Season

Share on LinkedInShare on FacebookShare on TwitterPin it on PinterestShare on TumblrSubmit to StumbleUponSave on DeliciousShare via email

3 Reasons to Keep Marketing During Your Busy Season by Vikram Rajan

{4:30 minutes to read} Very often, during the barrage of business, there isn’t as much time or energy for marketing. Yet, the busy season doesn’t literally happen all at once: It happens sometimes over the course of 3 or 4 months, which means someone in that 2nd or 3rd month is very often being affected by the people who “pulled the trigger” during the 1st month.

For example, some clients wait until April to contact their accountant to file their taxes. Others, who may be ready and are much more organized, approach their tax preparer in February or even during the fall to plan for the end of the year; they are very often the ones leading by example for those who are coming in March and April.

Continue reading

Asking for Testimonials is AWKWARD! Not with These 6 Tricks…

Share on LinkedInShare on FacebookShare on TwitterPin it on PinterestShare on TumblrSubmit to StumbleUponSave on DeliciousShare via email

Asking for Testimonials is AWKWARD! Not with these 6 Tricks...by Vikram Rajan

{5:00 minutes to read} How often are you asking clients to give testimonials? When they thank you for the great service you’ve given them, how can you leverage that for more word-of-mouth referrals?

Considering the ubiquity of social media sites like Yelp, Avvo, G+, Fb and LinkedIn Endorsements, it’s natural to question “the Truthiness” of online reviews. The good news is that there are alternative ways to obtain, grow and share testimonials.

And they need not only be from clients. For example, testimonials can be garnered from:

  • Colleagues who refer business to you.

  • Members of the community who believe in your character and believe in who you are as a person.

  • Friends who happen to be business colleagues as well, even if they originally started out vice versa.

  • Members of the audience at the end of your presentations or seminars, or panels you are on.

Continue reading

Professional Online Networking Beyond Pop Social Media

Share on LinkedInShare on FacebookShare on TwitterPin it on PinterestShare on TumblrSubmit to StumbleUponSave on DeliciousShare via email

Online Networking Beyond Pop Social Media. Are You? by Vikram Rajan

{4:00 minutes to read} What do you think about when you hear the term “social media”? The field of online networking goes beyond what we traditionally think of as social media, which puts the emphasis on the social, on the fun & on the non-professional aspects of our life. But there’s a very healthy & growing world of professional online networking.

Most of these professional networks thrive on quick status updates that resemble tweets, a knowledge base for the public, and peer relations. That’s really where blogging can see its biggest impact. Beyond search engine results, blogging has its greatest impact through word-of-mouth marketing, or what I call word-of-Mouse marketing.

Continue reading

Protected: 5+ Ways We SEO Your Articles

There is no excerpt because this is a protected post.

Are My Blog & Website Mobile-Friendly?

Share on LinkedInShare on FacebookShare on TwitterPin it on PinterestShare on TumblrSubmit to StumbleUponSave on DeliciousShare via email

Are My Blog & Website Mobile-Friendly by Vikram Ragan

{2 minutes to read} One of our clients emailed me a question, “Vik, I was wondering if you think my main website is mobile-friendly?” This is how I answered my client’s question:

1) Your main website is not mobile-friendly, Google offers this tool & solutions (which are more than a lay person can handle):

Google Mobile-Friendly Test

“What can I do to fix it?” she asked.

2) Your main website can become mobile-friendly by turning it into a WordPress website, and incorporating your blog.

Continue reading

Protected: Are Your Email Lists VIP-Centric?

There is no excerpt because this is a protected post.