Marketing Communications

Authentic Marketing Starts With a Simple Question

2019-06-27T21:20:00-04:00

{2:10 minutes to read} The utmost desire to sell your services (whether it’s in your clients’ best interest or not…) often results in a muddled marketing strategy; as this approach may be perceived as contrived and/or inauthentic. By contrast, authentic marketing represents your true nature and beliefs along with the eagerness to share useful and [...]

Authentic Marketing Starts With a Simple Question2019-06-27T21:20:00-04:00

If Your Blog Article Is Great, but No One Knows It’s There … Did It Make an Impact?

2019-03-21T18:31:32-04:00

{2:40 minutes to read} Content marketing has its own dictionary — blog post, social media post, and e-newsletter just to name a few. The what and the why for each vary and have different purposes along the marketing trajectory — a spectrum that starts with the creation of content, then the publication of content, and [...]

If Your Blog Article Is Great, but No One Knows It’s There … Did It Make an Impact?2019-03-21T18:31:32-04:00

Authentic Marketing: New, Old, and New Again

2019-02-01T17:59:10-05:00

{3:15 minutes to read} The start of a new year is a great time to get back to basics. In the marketing world, that means asking ourselves: What are our goals? How do we reach our targets? What are we intending here? What are our basic tenets — these authentic aspects of marketing? Authentic Marketing [...]

Authentic Marketing: New, Old, and New Again2019-02-01T17:59:10-05:00

Video Blogging: The Marketing Trend Small Businesses Need Now to Grow [VIDEO]

2019-01-24T18:20:43-05:00

{2:30 minutes to read} In the video above, we mention a few of the statistics below (#1-12). Check out some of the additional statistics (#13-16). Were any of these a surprise to you? 1. 92% of global customers say they trust user-generated content and word-of-mouth recommendations more than they trust advertising. (Neilson) 2. 81% of US respondents [...]

Video Blogging: The Marketing Trend Small Businesses Need Now to Grow [VIDEO]2019-01-24T18:20:43-05:00

Content Marketing Videos: It’s Actually Easier Than You May Think!

2019-01-09T18:38:08-05:00

{3:10 minutes to read} Content marketing has myriad definitions; but in essence, it encompasses information that readers would like to consume online. phoneBlogger has been helping clients with their content marketing efforts for nearly a decade, and we are excited to be experimenting with a new offering with tremendous potential. For content marketing to be [...]

Content Marketing Videos: It’s Actually Easier Than You May Think!2019-01-09T18:38:08-05:00

Recommended Authors: An Interactive Online Professional Community

2018-10-19T13:53:00-04:00

{2:15 minutes to read}  RecommendedAuthors.com, a site created and managed by phoneBlogger.net, is a showcase for our clients’ work. Initially, it was designed to show prospective clients the types of services that phoneBlogger provides, but it has recently been revamped with a new look on a more mobile-optimized Wordpress platform. phoneBlogger.net has worked with hundreds of [...]

Recommended Authors: An Interactive Online Professional Community2018-10-19T13:53:00-04:00

Where Do the Email Addresses Come From for Your Newsletter List?

2018-09-14T12:14:48-04:00

{2:30 minutes to read} Consistent, educational, (and non-self-promotional) newsletters are an integral part of your online marketing strategy. One of the initial challenges for many entrepreneurs is building a mailing list. Where Do the Email Addresses Come From? Your Email Program  An obvious place to start is your email program: Outlook, Gmail, Thunderbird, etc. Many [...]

Where Do the Email Addresses Come From for Your Newsletter List?2018-09-14T12:14:48-04:00

Starting Out or on a Tight Marketing Budget? Take Advantage of Low-Cost Marketing Channels

2018-08-17T15:56:14-04:00

{2:35 minutes to read}  An important component to any marketing strategy is establishing your online presence. If you are getting started with your marketing budget, there are a lot of free social media platforms and low-cost marketing channels to consider.   Note: A social media presence does not replace connecting in person, yet it does [...]

Starting Out or on a Tight Marketing Budget? Take Advantage of Low-Cost Marketing Channels2018-08-17T15:56:14-04:00

3 Easy Ways to Diversify Your Newsletter and Blog Articles!

2018-07-13T14:58:17-04:00

{2:30 minutes to read} When considering what content to highlight both in newsletters and blog articles, remember that you are not just going after “new business.” It is equally important to provide information to individuals who could / would refer you business, and almost as important — pass your newsletter along to others! Newsletter marketing efforts [...]

3 Easy Ways to Diversify Your Newsletter and Blog Articles!2018-07-13T14:58:17-04:00

Three Ways Your Business Partner Can Help With Marketing (Even If They Don’t Like It)

2018-07-06T15:02:14-04:00

In many professional partnerships, one partner is more focused on sales and marketing. They're gregarious, social and outspoken, and they enjoy closing deals. (That's me.) Meanwhile, the other partner is more focused on operations and administration. They're detail-oriented and focused, and they enjoy efficiency. (That's my partner.) Business partnerships are like marriages: You both have [...]

Three Ways Your Business Partner Can Help With Marketing (Even If They Don’t Like It)2018-07-06T15:02:14-04:00

Should You Share Your Client Success Stories?

2018-06-07T17:11:31-04:00

{1:25 minutes to read}  Blog article topics are inspired by questions, challenges, and relevant and recent information in our client’s specific fields of practice. Content marketing is distinct in that it provides useful information to specific audiences (clients, referrals, colleagues, etc).  When brainstorming content ideas, it is not uncommon for client success stories to be [...]

Should You Share Your Client Success Stories?2018-06-07T17:11:31-04:00

What Kind Of LinkedIn Networker Are You?

2018-10-08T09:50:09-04:00

Networking can help us in many different ways. Likewise, so can LinkedIn. But this article isn’t about how to use LinkedIn. Rather, we'll explore how LinkedIn helps us utilize our networks depending on what type of user we are. The Visitor Some of us are only visitors on LinkedIn. We don’t consider it our home. LinkedIn isn’t [...]

What Kind Of LinkedIn Networker Are You?2018-10-08T09:50:09-04:00

How to Become a Dominant Force in Your Industry (Market Segment)

2018-04-30T09:08:22-04:00

{2:30 minutes to read}  Business is good. And then, business slows down. How can you become, and most importantly, stay a dominant force in your market segment?    […]

How to Become a Dominant Force in Your Industry (Market Segment)2018-04-30T09:08:22-04:00

The Dangers of a “Home Run” Mentality When Marketing

2018-05-06T15:31:19-04:00

{3:08 minutes to read} Clients may sometimes think that there is a magic formula to marketing — and if it works, then marketing efforts do not need to continue. This could not be further from the truth. Marketing is the lifeblood of any business. It’s like fitness  — if you want to be healthy, lean, [...]

The Dangers of a “Home Run” Mentality When Marketing2018-05-06T15:31:19-04:00

Did You Know: Your Business Needs 3 Legs to Stand?

2018-03-27T07:41:30-04:00

{3:40 minutes to read} There is a classic idiom about the structure of a 3-legged stool. Your business can be compared to that 3-legged stool. How?   A stool isn’t a stool if it only has one leg. Even with two legs, it’s precarious and unstable at best. The third leg is what provides the [...]

Did You Know: Your Business Needs 3 Legs to Stand?2018-03-27T07:41:30-04:00

The No. 1 Marketing Tool You’re Hardly Using

2018-07-06T14:53:29-04:00

Every marketing tool seems to have its naysayers: There are plenty who say advertising is dead, while others have wondered if blogging has given way to social media. Social media, all the while, has turned into an advertising platform for boosted, promoted and sponsored posts. […]

The No. 1 Marketing Tool You’re Hardly Using2018-07-06T14:53:29-04:00

Smile! A Great Headshot Is Great for Business

2018-03-27T07:42:02-04:00

{2:45 minutes to read} If you own or work for a professional practice, you need to be active on LinkedIn and other social media platforms. Our clients know the importance of publishing blog articles, developing educational content, etc.—and those article signatures need to have your headshot. There’s a myriad of places in the professional world in [...]

Smile! A Great Headshot Is Great for Business2018-03-27T07:42:02-04:00

Three Surprising Benefits Of Giving Testimonials

2018-03-27T07:45:53-04:00

In a previous article, I explored the top overlooked benefits of getting testimonials. But it’s often better to give than to receive. You may be surprised by all your business can gain simply by giving someone a testimonial. […]

Three Surprising Benefits Of Giving Testimonials2018-03-27T07:45:53-04:00

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