Marketing Controls

Video Blogging: The Marketing Trend Small Businesses Need Now to Grow [VIDEO]

2019-01-24T18:20:43-05:00

{2:30 minutes to read} In the video above, we mention a few of the statistics below (#1-12). Check out some of the additional statistics (#13-16). Were any of these a surprise to you? 1. 92% of global customers say they trust user-generated content and word-of-mouth recommendations more than they trust advertising. (Neilson) 2. 81% of US respondents [...]

Video Blogging: The Marketing Trend Small Businesses Need Now to Grow [VIDEO]2019-01-24T18:20:43-05:00

Making Sense of Google+ Profiles and Pages to Best Promote Your Business-Related Articles

2018-03-28T05:40:26-04:00

Google+ – like LinkedIn, Facebook and Twitter – is a social networking platform. Launched in June 2011 by the world’s most-used search engine, Google+ has become the second-largest social networking site in the world.* If your company already has a social media presence, you may be familiar with the concept of personal or professional “profiles” [...]

Making Sense of Google+ Profiles and Pages to Best Promote Your Business-Related Articles2018-03-28T05:40:26-04:00

How To Fix Your LinkedIn Endorsements

2018-03-28T05:44:19-04:00

Recently, LinkedIn rolled out a new feature meant to showcase the different skills of its members called “Endorsements.” Ever since, connections have been actively encouraged to endorse their colleagues via pop-up boxes that allow users to endorse en masse. People quickly began to question the validity of such endorsements considering how effortless it is to [...]

How To Fix Your LinkedIn Endorsements2018-03-28T05:44:19-04:00

Engage SEO & Readers with the BLOG BLING 7

2013-11-05T22:34:22-05:00

Bling out your articles with what I call “blog jewelry.” Like jewelry, too much “blog bling” can distract & be gaudy. Used well, blog bling makes your articles: more attractive & eye-catchy accentuates points more social media friendly can be coded to boost SEO (ask me how) encourages comments, fwds, & shares. A monotonous, long-winded [...]

Engage SEO & Readers with the BLOG BLING 72013-11-05T22:34:22-05:00

Google’s “Newish” Social SEO

2013-10-12T14:24:47-04:00

Your SEO marketing efforts may be going to waste. Before you fall for those “We’ll get you to the top of Google” schemes, read this: Do you keep your Gmail open all day? What about all those who use YouTube, Google Drive or login with their Google Account in some way? They are in Google’s [...]

Google’s “Newish” Social SEO2013-10-12T14:24:47-04:00

The Golden Rule of Marketing

2013-09-25T11:56:28-04:00

Aside from a related LinkedIn lawsuit, the #1 apprehension I hear to uploading contacts into LinkedIn is the fear that their colleagues will get spammed by other members. I squash that concern by showing them the mechanisms that prevent mass blasting. I further explain that we’re all spammed everyday; we only choose to work with [...]

The Golden Rule of Marketing2013-09-25T11:56:28-04:00

3 ways to Grow Your Accounting Practice During Tax Season

2018-03-28T05:54:21-04:00

Marketing does not have to take a back seat just because you are swamped during tax season. In fact, this is one of the best times to grow your practice. Your prospective clients are right now getting frustrated with their current practitioner because they are: – Dealing with an inexperienced tax preparer — not you, [...]

3 ways to Grow Your Accounting Practice During Tax Season2018-03-28T05:54:21-04:00

U.S. Court of Appeals rules New York Attorney Advertising Rules: UNCONSTITUTIONAL

2012-06-21T18:50:18-04:00

I have been speaking about this for the past month… on Friday, Mark Bullock & I will be presenting a CLE seminar to the New York State Council for Divorce Mediation. We will be sharing many marketing techniques for up and coming divorce mediators. Many of them are practicing attorneys, and thus must comply with [...]

U.S. Court of Appeals rules New York Attorney Advertising Rules: UNCONSTITUTIONAL2012-06-21T18:50:18-04:00

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