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7 Surprising Benefits of Testimonials

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{Read length: 7 minutes} Why do we showcase testimonials on our websites and other marketing? We all know that testimonials edify our credibility and trust; nowadays, this is called “social proof.” Of course, some use testimonials to “humblebrag” (y’know, to humbly brag about yourself – in this case, through a third party). Citing testimonials helps to overcome objections from prospects; testimonials also combat negative reviews found online. Those are 4 basic benefits: You may be overlooking 7 other surprising benefits of testimonials.

Before we get to those, when was the last time you updated your website’s testimonials? Even if you do have easy access to your site (via WordPress, etc.) it can be a pain to ask a client for a testimonial, and then follow-up to actually get it, and then to get it onto your website, and then to do this over and over again. Here’s a cheap plug: Check out Raviate.com; it’ll automate this whole process for you, make it fun, and really capture your client’s passion. Now back to our regularly scheduled programming: Continue reading

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Protected: Your Newsletter: Just Passing Through?

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My LegalWeek Experience

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We are pleased to share this article by guest author, Andrea Cannavina.

Those of you who know me, know I have been attending the “largest legal trade show” (aka LegalTech NY) held in New York City, for years. In fact, I just realized that 2017 marks my 10th year attending LTNY!

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Vikram Rajan, Co-Founder
Telephone: (888) 952-4630
Email: Vik@phoneBlogger.net
Website: phoneBlogger.net

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Protected: Someone Wants to Share My Article on their Blog & Newsletter? Good Idea, Yes or No? Part 1

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Protected: Article Swapping: Encourage What Goes Around—to Come Around

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Does Your Marketing Actually Make You Money?

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Does Your Marketing Actually Make You Money? by Vikram Rajan

We are pleased to share this article by guest author, Rod Bristol.

OKAY! You went to your annual conference and heard the highly paid, highly profane keynote speaker rail at you for 90 minutes about how you need to run Facebook ads! You got convicted! You then went through the process of creating the ad, measuring the ad for reach, amplification, content, and engagement trends; figuring out if anyone likes it, comments on it, or actually shares it with others. But how do you know if you’re actually MAKING ANY MONEY from the ad?

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Protected: How You Present Your Content on Mobile Devices Has Reached Critical Mass

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How a Newsletter is Helping One Lawyer to Keep his Firm Top of Mind [Interview]

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We are pleased to share this article by guest author, Richard Friedman.

We interviewed New York employment and business litigator Richard Friedman to learn how he is helping to keep his five-lawyer firm top of “mouse”, i.e., mind, with potential referral sources by sending a newsletter.

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Vikram Rajan, Co-Founder
Telephone: (888) 952-4630
Email: Vik@phoneBlogger.net
Website: phoneBlogger.net

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What’s the Right Length for Your Blog?

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What’s the Right Length for Your Blog? by Vikram Rajan

{3:07 minutes to read} There really isn’t one perfect length for blog articles. But given people’s short attention spans these days, you should make sure that readers remain interested from beginning to end. If you’re using your blog as a marketing vehicle, keep your articles short and simple.

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4+ Surprising Benefits of Testimonials

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4+ Surprising Benefits of Testimonials by Vikram Rajan

{2:30 minutes to read} When we obtain a testimonial, we benefit in 4 ways:

1. When our clients say it in their own words, we’re able to fully understand the value that we’re providing. Sometimes testimonials on websites and brochures don’t sound “authentic” because they are not in the client’s actual words.

2. When clients express or vocalize the value that they have experienced, they are reiterating it to themselves too—essentially reaffirming their loyalty. If a competing vendor or practitioner comes knocking on their door, literally or figuratively, hopefully, their testimonial has already resold them.

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The Final Phase of the Sales Funnel: Asking for Testimonials and Referrals

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The Final Phase of the Sales Funnel: Asking for Testimonials and Referrals by Vikram Rajan

{2:55 minutes to read} As professional marketers, our goal is not to close the sale but to open a relationship. This is the difference between a customer and a client.

When a potential client, aka “a prospect,” walks through the door or calls on the phone, the sales process has begun. A sales “funnel” is wider at the top, where there are multiple prospects, and grows narrower as a smaller number of prospects actually become active clients. Inside the sales funnel, there are many phases, involving multiple meetings and interactions, before a prospect becomes a client.

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Need a Brush-Up on Writing Click-Worthy Blog Titles?

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{0:35 minutes to read} When you’re sifting through titles—whether in your inbox, on Facebook, on LinkedIn, or on other social media platforms—what catches your eye? What garners enough interest for you to click through and read?

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Protected: How to Capture the Attention of a Prospect…Long Before They Seek out Your Services? Start an Advice Column!

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Don’t Blast Your Sales Message to New Contacts—Try This Instead!

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Don’t Blast Your Sales Message to New Contacts—Try This Instead! by Mark Bullock

{4:48 minutes to read} For the majority of professional service providers (like most of you), you should realize you cannot depend solely on your online marketing & networking efforts as your only means of marketing. Offline (in-person) professional relationships cannot be replaced by online efforts, but they can be augmented and reinforced.

Keep in mind that for the most of the professional services, referrals will come from people who know, like, and trust you—and—have met you in person, or at the least spoken with you on the phone.

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Protected: Our Love/Hate Relationship with Being Reminded

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7 Cross-Promotion Strategies to Boost Referrals

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7 Cross-Promotion Strategies to Boost Referrals by Mark Bullock

{4:15 minutes to read} There are a lot of different ways in which you can engage others in your co-marketing.

In the phoneBlogger.net world, we are, of course, focused primarily on blogs and newsletters. Cross promotion is the next level of marketing by utilizing these tools:

Strategy #1: Quote Others

Quoting others is the opportunity to take something that somebody else has already written or published, be able to quote what they have said, and then expand upon it. In most cases, you’d want to get permission unless it’s a very short quote. In the process of getting permission, you’re essentially allowing for cross-promotion and possibly encouraging the other party to mention that they were quoted by you.

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Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)

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Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1) by Mark Bullock

{4:50 minutes to read} When I was younger, with a rather extreme physical regimen of fitness including football, wrestling, tennis, weightlifting, etc., I often repeated the same cycle — I’d push myself too hard, get injured, and then I’d have to stop. And when I stopped, I stopped completely. I’d go from one extreme of activity level to the other. As I got older, I struggled to keep my weight under control.

A couple of years ago, I had become considerably overweight, and my past injuries made even mild activity — like walking the dogs for 15 minutes — excruciating. Finally, I decided to try a different approach.

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Word-of-Mouth Marketing vs Advertising

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Word-of-Mouth Marketing vs Advertising by Mark Bullock

{3:15 minutes to read} At Practice Marketing, Inc., we feel that word-of-mouth marketing yields more long-term and higher quality results than advertising does.

This is because there’s an implied trust that comes with word-of-mouth marketing, especially if you’re reinforcing it with educational and informational content in the form of blog posts, newsletters, articles, and social media participation. All of those things lend credibility and expert status into the branding of you and your firm.

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3 Reasons to Keep Marketing During Your Busy Season

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3 Reasons to Keep Marketing During Your Busy Season by Vikram Rajan

{4:30 minutes to read} Very often, during the barrage of business, there isn’t as much time or energy for marketing. Yet, the busy season doesn’t literally happen all at once: It happens sometimes over the course of 3 or 4 months, which means someone in that 2nd or 3rd month is very often being affected by the people who “pulled the trigger” during the 1st month.

For example, some clients wait until April to contact their accountant to file their taxes. Others, who may be ready and are much more organized, approach their tax preparer in February or even during the fall to plan for the end of the year; they are very often the ones leading by example for those who are coming in March and April.

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