Social Networks

Protected: Someone Wants to Share MY Article on their Blog & Newsletter? Good Idea, Yes or No? Part 2

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Apps to Make Social Media Less Time-Consuming

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Apps to Make Social Media Less Time Consuming by Vikram Rajan

{4:05 minutes to read} It’s hard to keep up with all of the emails you get from clients and other VIPs. It’s also hard to keep up with the marketing outreach you have to do. It’s equally hard to find time to keep up with all the social media networks like Facebook, LinkedIn, and Twitter in your day-to-day work.

phoneBlogger.net can help you with the blogging. But there are also phone apps that you can use to keep up with others and market yourself in an authentic way. In a few taps, you can like, comment on, and share what your friends & VIPs are doing.

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3 Ways to Increase Your Twitter Followers

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3 Ways to Increase Your Twitter Followers by Vikram Rajan

{4:09 minutes to read} Twitter is best for anyone who wants to be seen on a stage. This includes the obvious people who are usually on stage, including performers, entertainers, and celebrities, but also government officials and politicians, authors, and subject matter experts. If you are looking for more speaking engagements and more opportunities to be behind a microphone and literally, if not figuratively, on a stage, then Twitter is the right platform for you.

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Protected: Why Are You Sending Your Prospects to Competitors?

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4+ Surprising Benefits of Testimonials

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4+ Surprising Benefits of Testimonials by Vikram Rajan

{2:30 minutes to read} When we obtain a testimonial, we benefit in 4 ways:

1. When our clients say it in their own words, we’re able to fully understand the value that we’re providing. Sometimes testimonials on websites and brochures don’t sound “authentic” because they are not in the client’s actual words.

2. When clients express or vocalize the value that they have experienced, they are reiterating it to themselves too—essentially reaffirming their loyalty. If a competing vendor or practitioner comes knocking on their door, literally or figuratively, hopefully, their testimonial has already resold them.

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Need a Brush-Up on Writing Click-Worthy Blog Titles?

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{0:35 minutes to read} When you’re sifting through titles—whether in your inbox, on Facebook, on LinkedIn, or on other social media platforms—what catches your eye? What garners enough interest for you to click through and read?

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Don’t Blast Your Sales Message to New Contacts—Try This Instead!

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Don’t Blast Your Sales Message to New Contacts—Try This Instead! by Mark Bullock

{4:48 minutes to read} For the majority of professional service providers (like most of you), you should realize you cannot depend solely on your online marketing & networking efforts as your only means of marketing. Offline (in-person) professional relationships cannot be replaced by online efforts, but they can be augmented and reinforced.

Keep in mind that for the most of the professional services, referrals will come from people who know, like, and trust you—and—have met you in person, or at the least spoken with you on the phone.

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7 Cross-Promotion Strategies to Boost Referrals

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7 Cross-Promotion Strategies to Boost Referrals by Mark Bullock

{4:15 minutes to read} There are a lot of different ways in which you can engage others in your co-marketing.

In the phoneBlogger.net world, we are, of course, focused primarily on blogs and newsletters. Cross promotion is the next level of marketing by utilizing these tools:

Strategy #1: Quote Others

Quoting others is the opportunity to take something that somebody else has already written or published, be able to quote what they have said, and then expand upon it. In most cases, you’d want to get permission unless it’s a very short quote. In the process of getting permission, you’re essentially allowing for cross-promotion and possibly encouraging the other party to mention that they were quoted by you.

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Protected: LinkedIn Publisher (Pulse) Article Posting: Pros & Cons

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Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)

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Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1) by Mark Bullock

{4:50 minutes to read} When I was younger, with a rather extreme physical regimen of fitness including football, wrestling, tennis, weightlifting, etc., I often repeated the same cycle — I’d push myself too hard, get injured, and then I’d have to stop. And when I stopped, I stopped completely. I’d go from one extreme of activity level to the other. As I got older, I struggled to keep my weight under control.

A couple of years ago, I had become considerably overweight, and my past injuries made even mild activity — like walking the dogs for 15 minutes — excruciating. Finally, I decided to try a different approach.

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Protected: Do You Promote Your Articles Through Your Personal Networks?

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Protected: Facebook’s Instant Articles: Useful for Professional Services?

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3 Reasons to Keep Marketing During Your Busy Season

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3 Reasons to Keep Marketing During Your Busy Season by Vikram Rajan

{4:30 minutes to read} Very often, during the barrage of business, there isn’t as much time or energy for marketing. Yet, the busy season doesn’t literally happen all at once: It happens sometimes over the course of 3 or 4 months, which means someone in that 2nd or 3rd month is very often being affected by the people who “pulled the trigger” during the 1st month.

For example, some clients wait until April to contact their accountant to file their taxes. Others, who may be ready and are much more organized, approach their tax preparer in February or even during the fall to plan for the end of the year; they are very often the ones leading by example for those who are coming in March and April.

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Protected: We’ve Been Hiding Something from You:-) You’re Now Being Published on LinkedIn

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Professional Online Networking Beyond Pop Social Media

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Online Networking Beyond Pop Social Media. Are You? by Vikram Rajan

{4:00 minutes to read} What do you think about when you hear the term “social media”? The field of online networking goes beyond what we traditionally think of as social media, which puts the emphasis on the social, on the fun & on the non-professional aspects of our life. But there’s a very healthy & growing world of professional online networking.

Most of these professional networks thrive on quick status updates that resemble tweets, a knowledge base for the public, and peer relations. That’s really where blogging can see its biggest impact. Beyond search engine results, blogging has its greatest impact through word-of-mouth marketing, or what I call word-of-Mouse marketing.

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Is Social Media Getting You Referrals?

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Is Social Media Getting You Referrals? by Mark Bullock

{4:54 minutes to read} Clients ask if we can advise them on how they can get more likes and interactions on their social media. There are many ways to encourage people to like your Facebook business page or LinkedIn company page including direct invites, giveaways, prize drawings and other enticements.

But I keep going back to my standard phrase: If you want somebody to pay attention to you, pay attention to them first. If you want somebody to take an interest in you, take an interest in them first. Go out and find the people on your network that you want to pay attention to you, and start paying attention to them.

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Protected: 5+ Ways We SEO Your Articles

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Online Reputation Management: Part 3 – 10 Ways to Bury the Bad Stuff

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Online Reputation Management Part 3 - 10 Ways to Bury the Bad Stuff by Mark Bullock

{4:00 minutes to read}

In Part 1 and Part 2, we shared tips and solutions to take control of your online brand. In Part 3, we continue revealing ways to bury negative search results on search engines:

6. If you really want to take advantage of getting your name and fresh content out there on the Internet:

  • Ask others if you can guest blog.
  • Post on other people’s blogs for them or co-author with someone else.

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Online Reputation Management: Part 2 – 10 Ways to Bury the Bad Stuff

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Online Reputation Management: Part 2 - 10 Ways to Bury the Bad Stuff by Mark Bullock

{3:20 minutes to read} In Part 1, we shared the story about someone who was trying to overcome the negative results Google produced about themselves. To help solve this problem, he (or you) can do what many others are doing:

Bury the negative results by pushing it as far back on Google as possible.

Even though the statistic is that 93% of people do not click past the first page, some may click to the 17th page if they are really digging deep into someone.

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