Is Your Business Card Hurting Your Business

Is Your Business Card Hurting Your Business?BusinessCard.jpg
Use these strategies to avoid damaging firm growth.

Even more than your website, your business card is the single most important marketing material you have. It’s low cost, most kept and most handed out to potential clients (by you and referral sources). Ironically, a CPA’s business card is often the most uninteresting and uninformative part of marketing the practice.

While thousands of hours and dollars are used to glamorize websites (and for good reason), a fraction is often paid to designing the form and function of business cards. People take an inordinate amount of time staring (hopefully reading) clever business cards. Moreover, a simple “call to action” on a business card can quickly turn a new acquaintance into your next big client.

Originally published in the AICPA ‘CPA Insider’ newsletter. Please click here to read more >>p>

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