Blog Posts

Video Blogging: The Marketing Trend Small Businesses Need Now to Grow [VIDEO]

2019-01-24T18:20:43-05:00

{2:30 minutes to read} In the video above, we mention a few of the statistics below (#1-12). Check out some of the additional statistics (#13-16). Were any of these a surprise to you? 1. 92% of global customers say they trust user-generated content and word-of-mouth recommendations more than they trust advertising. (Neilson) 2. 81% of US respondents [...]

Video Blogging: The Marketing Trend Small Businesses Need Now to Grow [VIDEO]2019-01-24T18:20:43-05:00

5 Ethical Bribes (Lead Magnets) to Use in Your Marketing Efforts

2018-03-27T07:47:13-04:00

{3:40 minutes to read} A lead magnet, or ethical bribe, is used to entice a web visitor or prospect to provide your contact information (email address) so that you can add them to your mailing list. […]

5 Ethical Bribes (Lead Magnets) to Use in Your Marketing Efforts2018-03-27T07:47:13-04:00

How to Capture the Attention of a Prospect…Long Before They Seek out Your Services? Start an Advice Column!

2018-03-27T08:04:00-04:00

{3:10 minutes to read} An advice column opens a dialog with potential clients who are seeking “help” and who might not yet know that your service could be their best option. An advice column presents a real opportunity to broaden your audience. It is a totally separate engagement from what your blog posts provide. An [...]

How to Capture the Attention of a Prospect…Long Before They Seek out Your Services? Start an Advice Column!2018-03-27T08:04:00-04:00

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons

2018-03-27T08:05:58-04:00

{3:45 minutes to read} Breaking from tradition, we have been experimenting with sharing our client’s LinkedIn publisher or “Pulse articles” to their LinkedIn groups in lieu of sharing the external article. We are still doing blog articles for nearly all clients. We publish their blog posts’ excerpts and titles, then include links to the blog posts [...]

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons2018-03-27T08:05:58-04:00

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