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Is Your Website/Blog Missing the Nuts and Bolts Your Visitors Expect to See?

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Is Your Website Blog Missing the Nuts and Bolts Your Visitors Expect to See by Mark Bullock

{5:55 minutes to read} As I’ve mentioned before, if a visitor comes to your website who’s a potential client, and they don’t find the information they’re looking for, they’re likely going to go searching the Internet for somewhere else to find it. You can just assume that.

Don’t send visitors away from your website! Asking them to contact you for basic information about a specific topic that is included in your profession is paramount to sending them away—if they can’t find what they are looking for on your website.

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Protected: Someone Wants to Share My Article on their Blog & Newsletter? Good Idea, Yes or No? Part 1

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Protected: LinkedIn Publisher (Pulse) Article Posting: Pros & Cons

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How to Get Your Email Newsletters Opened & Read!

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How to Get Your Email Newsletters Opened & Read! by Mark Bullock

{5:57 minutes to read} Email newsletters are an important part of engaging your clients and driving traffic to your blog.

The first step in creating a good newsletter is choosing a good return email address. The ideal address should ideally start with your name@ (this makes it personal, not generic); next best is “info@”. The domain should ideally be your company’s own (yourcompany.com), not a free one like Gmail or Yahoo.

The next step is a creating compelling subject line. Avoid terms like “free” or “new.” These are often used by email spammers & scammers, so readers are likely to mistake your email for spam and discard it.

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Is Social Media Getting You Referrals?

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Is Social Media Getting You Referrals? by Mark Bullock

{4:54 minutes to read} Clients ask if we can advise them on how they can get more likes and interactions on their social media. There are many ways to encourage people to like your Facebook business page or LinkedIn company page including direct invites, giveaways, prize drawings and other enticements.

But I keep going back to my standard phrase: If you want somebody to pay attention to you, pay attention to them first. If you want somebody to take an interest in you, take an interest in them first. Go out and find the people on your network that you want to pay attention to you, and start paying attention to them.

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Protected: New Ways to New Referral-Centric Blog Article Ideas

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Protected: TimeStamp Feature – Aims to Increase Your Readership!

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Looking For New Referral Sources? Don’t Overthink It — Take Action Now!

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phoneBlogger.net co-founder, Mark Bullock, explains networking and referral sources.{Time to Read: 3.5 minutes} Recently I was helping a client get all of their “ducks in a row” for what will be a well-planned outreach to possible referral sources. They had decided to limit their outreach to people that could potentially have a synergistic working relationship with them.

In preparation, my client created a list of names, addresses, phone numbers, etc. of potential referral sources, but hit an obstacle when prioritizing that list.

  • Should I email them, call them or send them a letter?
  • Should I try to find them on LinkedIn?
  • Who among these colleagues is a center of influence — in other words, who should I contact first?
  • Who should I consider the highest priority?

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Only 6 Lawyers Attended My Seminar! 4 Happy Lessons

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{Time to read: 5 minutes}

Only 6 Lawyers Attended My Seminar! 4 Happy Lessons By Vik RajanBack in October 2014, I presented a seminar series for the Metropolitan Black Bar Association (MBBA). While only 6 lawyers attended the 1st workshop, there were at least 4 happy lessons for me to learn, and perhaps for others to follow.

The series was modeled after the ones I presented at the NYC Bar Association in the Spring:

  • Workshop 1: Hands-On Blogging
  • Workshop 2: Hands-On LinkedIn
  • Workshop 3: Hands-On Newsletters

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How To Attract Referrals By Becoming a Branded Expert™ in Your Industry

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phoneBlogger.net co-founder and marketing expert, Mark Bullock, discusses how consistently blogging makes you a subject matter expert and attracts referrals.The phoneBlogger process is highly successful at starting conversations.

At phoneBlogger, we have enjoyed watching as numerous clients have benefited from their blog posts striking a chord with their colleagues, affiliates, centers of influence & referral sources. This is often because the opinion or viewpoint expressed was either contrary to or progressive beyond the collective industry viewpoints. As a result of these exchanges, many have set path to become thought leaders.

Yes, being a thought leader does take some time, and there is the potential of negative comments from those that disagree with you, but the reward of being sought-after as a Branded Expert™ in your industry is invaluable.

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Protected: 9 Ways to Build A Blog You Can “Bank On” — Part 2

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Protected: 9 Ways to Build a Blog You Can “Bank On” — Part 1

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Protected: LinkedIn’s Link to More Speaking Engagements

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How Can Blogging Turn Your Web Visitors Into Clients?

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phoneBlogger Co-Founder, Mark Bullock, explains how to use blogging to build your clientele.Working with phoneBlogger isn’t only about publishing fresh blog articles on your website; we want to increase the chances those individuals landing on your website will reach out to you – and potentially become a client!

At phoneBlogger, we help our clients gain recognition and become branded experts in their field by blogging, and further publicizing those blog articles via E-Newsletters & Social Media.

Blogging is about sharing ideas, concepts, instructions and useful information. It’s a complimentary offering of your knowledge and expertise. Moreover, it’s being generous with your audience in a way they can appreciate.

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Protected: 5 Secrets To Crafting The Ultimate Blog Title

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Why Is It Imperative to Google Yourself?

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phoneBlogger.net co-founder, Mark Bullock, explains why you must Google yourself to ensure a good online reputation.

Did you know that 86% of people searching for products and services they don’t regularly use, like legal or financial services, will first search online, usually with Google? That’s before they ask their friends and colleagues for a referral!

Even if a curious consumer is not looking to contract a professional service provider, they are likely to have “Googled” people before. Based on considerable traffic monitoring across all our clients’ websites and blogs, we know that the most-searched-for phrase is always our client’s name and profession.

So, when someone searches for you, what exactly are they seeing? 

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Protected: Do You Know the Value of a Blog Excerpt?

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Boost Newsletter Results in 1 Minute: Constant Contact QuickSend

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Boost Newsletter Results in 1 minute: Constant Contact QuickSend By Vikram RajanHow many times do you check your LinkedIn or Facebook during the day? And how often do you check your email? Despite all the social media hype, studies continue to show the greater efficacy of email newsletters. Sent via platforms like Constant Contact, you can track the results like:

  1. Who opens your email
  2. Who clicks on which link
  3. Who forwards your email
  4. And at what time/day they did any of the above.

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Protected: The 3 Benefits of a Strong Opening Sentence

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Consistency, Frequency and Value: The 3 Elements of Getting & Maintaining Your Audience’s Attention

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In the world of marketing, whatever it is that you choose to do, unless you are doing it consistently, you can’t know whether or not it will work.

Many people I’ve spoken with over the years have said they have tried multiple marketing approaches – newsletters, advertising, social media, etc. – and that none of them produced the results they expected. Upon further digging, it is often the case something was tried once, or twice, without really considering:

  • how they were doing it;
  • if they were doing the right thing; or
  • if they were doing it effectively and consistently.

phoneBlogger.net Co-Founder, Mark Bullock explains how consistency with your marketing efforts will produce effective results.Whether through social media, a newsletter, blog or RSS feed, when someone receives information that is valuable to them regularly from you, on a consistent basis, they start to wake up to your message and brand. Continue reading