blogging

Article Swapping: Encourage What Goes Around—to Come Around

Article Swapping: Encourage What Goes Around—to Come Around by Mark Bullock

{3:50 minutes to read} Article swapping is an excellent opportunity to leverage content others have published on their blogs/websites.

Excellent example: Our client, Ada Hasloecher, a divorce mediator, referenced an article on spousal maintenance written by a colleague, Clare Piro, who is also a client. Clare’s well-written article—which cited Dan Burns—another mediator, and client—discussed using annuities as a form of creating the opportunity for maintenance.

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Apps to Make Social Media Less Time-Consuming

Apps to Make Social Media Less Time Consuming by Vikram Rajan

{4:05 minutes to read} It’s hard to keep up with all of the emails you get from clients and other VIPs. It’s also hard to keep up with the marketing outreach you have to do. It’s equally hard to find time to keep up with all the social media networks like Facebook, LinkedIn, and Twitter in your day-to-day work.

phoneBlogger.net can help you with the blogging. But there are also phone apps that you can use to keep up with others and market yourself in an authentic way. In a few taps, you can like, comment on, and share what your friends & VIPs are doing.

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Is Your AVP Still Right for You?

Is Your AVP Still Right for You? by Vikram Rajan{3:27 minutes to read} More than just being informative and showcasing your expertise, your blog should be an expression of who you are… as a professional, and as a person. Your blog can be a handy tool for referrals. The more distinguished your blog is, the more interesting it tends to be. When someone reads such a blog, it ought to sound like you. Correspondingly, your partner’s article would represent her voice.

Then again, this is my preference and suggestion for you. You may, however, prefer your blog not to sound like you, and not to have the personality of any one person in your firm. Well, that’s why we call it your “Author Voice Preferences” (AVP). We document such preferences in your Master Checklist (Google Spreadsheet).

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LinkedIn Publisher (Pulse) Article Posting: Pros & Cons

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons by Mark Bullock

{3:45 minutes to read} Breaking from tradition, we have been experimenting with sharing our client’s LinkedIn publisher or “Pulse articles” to their LinkedIn groups in lieu of sharing the external article.

We are still doing blog articles for nearly all clients. We publish their blog posts’ excerpts and titles, then include links to the blog posts in their LinkedIn group discussion threads.

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How to Get Your Email Newsletters Opened & Read!

How to Get Your Email Newsletters Opened & Read! by Mark Bullock

{5:57 minutes to read} Email newsletters are an important part of engaging your clients and driving traffic to your blog.

The first step in creating a good newsletter is choosing a good return email address. The ideal address should ideally start with your name@ (this makes it personal, not generic); next best is “info@”. The domain should ideally be your company’s own (yourcompany.com), not a free one like Gmail or Yahoo.

The next step is a creating compelling subject line. Avoid terms like “free” or “new.” These are often used by email spammers & scammers, so readers are likely to mistake your email for spam and discard it.

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Word-of-Mouth Marketing vs Advertising

Word-of-Mouth Marketing vs Advertising by Mark Bullock

{3:15 minutes to read} At Practice Marketing, Inc., we feel that word-of-mouth marketing yields more long-term and higher quality results than advertising does.

This is because there’s an implied trust that comes with word-of-mouth marketing, especially if you’re reinforcing it with educational and informational content in the form of blog posts, newsletters, articles, and social media participation. All of those things lend credibility and expert status into the branding of you and your firm.

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3 Reasons to Keep Marketing During Your Busy Season

3 Reasons to Keep Marketing During Your Busy Season by Vikram Rajan

{4:30 minutes to read} Very often, during the barrage of business, there isn’t as much time or energy for marketing. Yet, the busy season doesn’t literally happen all at once: It happens sometimes over the course of 3 or 4 months, which means someone in that 2nd or 3rd month is very often being affected by the people who “pulled the trigger” during the 1st month.

For example, some clients wait until April to contact their accountant to file their taxes. Others, who may be ready and are much more organized, approach their tax preparer in February or even during the fall to plan for the end of the year; they are very often the ones leading by example for those who are coming in March and April.

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We’ve Been Hiding Something from You:-) You’re Now Being Published on LinkedIn

{2:15 minutes to read} phoneBlogger has begun publishing your blog articles to LinkedIn Publisher. This is part of a new feature available on LinkedIn.

What is LinkedIn Publisher? Here’s what LinkedIn says:

  • Your original content becomes part of your professional profile. It is displayed on the posts section of your LinkedIn profile.

  • It’s shared with your connections and followers.

  • Members not in your network can now follow you from your long-form post to receive updates when you publish next.

  • Your long-form post is searchable both on and off of LinkedIn.

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Professional Online Networking Beyond Pop Social Media

Online Networking Beyond Pop Social Media. Are You? by Vikram Rajan

{4:00 minutes to read} What do you think about when you hear the term “social media”? The field of online networking goes beyond what we traditionally think of as social media, which puts the emphasis on the social, on the fun & on the non-professional aspects of our life. But there’s a very healthy & growing world of professional online networking.

Most of these professional networks thrive on quick status updates that resemble tweets, a knowledge base for the public, and peer relations. That’s really where blogging can see its biggest impact. Beyond search engine results, blogging has its greatest impact through word-of-mouth marketing, or what I call word-of-Mouse marketing.

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Is Social Media Getting You Referrals?

Is Social Media Getting You Referrals? by Mark Bullock

{4:54 minutes to read} Clients ask if we can advise them on how they can get more likes and interactions on their social media. There are many ways to encourage people to like your Facebook business page or LinkedIn company page including direct invites, giveaways, prize drawings and other enticements.

But I keep going back to my standard phrase: If you want somebody to pay attention to you, pay attention to them first. If you want somebody to take an interest in you, take an interest in them first. Go out and find the people on your network that you want to pay attention to you, and start paying attention to them.

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Online Reputation Management: Part 3 – 10 Ways to Bury the Bad Stuff

Online Reputation Management Part 3 - 10 Ways to Bury the Bad Stuff by Mark Bullock

{4:00 minutes to read}

In Part 1 and Part 2, we shared tips and solutions to take control of your online brand. In Part 3, we continue revealing ways to bury negative search results on search engines:

6. If you really want to take advantage of getting your name and fresh content out there on the Internet:

  • Ask others if you can guest blog.
  • Post on other people’s blogs for them or co-author with someone else.

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Are My Blog & Website Mobile-Friendly?

Are My Blog & Website Mobile-Friendly by Vikram Ragan

{2 minutes to read} One of our clients emailed me a question, “Vik, I was wondering if you think my main website is mobile-friendly?” This is how I answered my client’s question:

1) Your main website is not mobile-friendly, Google offers this tool & solutions (which are more than a lay person can handle):

Google Mobile-Friendly Test

“What can I do to fix it?” she asked.

2) Your main website can become mobile-friendly by turning it into a WordPress website, and incorporating your blog.

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Online Reputation Management: Part 2 – 10 Ways to Bury the Bad Stuff

Online Reputation Management: Part 2 - 10 Ways to Bury the Bad Stuff by Mark Bullock

{3:20 minutes to read} In Part 1, we shared the story about someone who was trying to overcome the negative results Google produced about themselves. To help solve this problem, he (or you) can do what many others are doing:

Bury the negative results by pushing it as far back on Google as possible.

Even though the statistic is that 93% of people do not click past the first page, some may click to the 17th page if they are really digging deep into someone.

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New Ways to New Referral-Centric Blog Article Ideas

New Ways to New Referral-Centric Blog Article Ideas By Vikram Rajan{3:30 minutes to read} In my last article, we introduced 2 new features available from phoneBlogger.net. In this post, I would like to introduce you to an additional value to the phoneBlogger.net suite of services.

Most of our clients are familiar with BlogBrainstormer.com. phoneBlogger’s focus has always been on referral-centric blog ideas. What do I mean by that? Open your Master Checklist & look at the tabs at the bottom: You will see a tab called the Referral Circle. My partner Mark Bullock and I built a handy spreadsheet for you to list all of the specific people – usually your colleagues and peers – who have recommended clients to you in the past year, as well as those folks to whom you have recommended your own clients. It’s a kind of circular effect.

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TimeStamp Feature – Aims to Increase Your Readership!

phoneBlogger.net co-founder, Mark Bullock, introduces his insiders to the timestamp now featured on all pB blog articles. {2:25 minutes to read} We’re solidifying “timestamping” as part of phoneBlogger’s standard practice.

People’s attention spans are very short online; for this reason, when their inbox is overflowing with newsletters, articles, etc., they can become easily overwhelmed.

We know that many people will skim through an article, especially if it’s more than a screen-page long, to try and determine how much time it will take to read the entire thing.

You may have noticed phoneBlogger has started adding a timestamp to the top of your blog postings.

We have seen in other areas of online media that adding a timestamp actually is a bit of an attractor. “Wow, it’s only going to take me 2 ¼ minutes or 3 ½ minutes to read this?” is what goes through their mind when they see it.

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2 New Cross-promotion Benefits of phoneBlogger.net!

2 New Cross-promotion Benefits of phoneBlogger.net! By Vik Rajan{Time to read: 3.5 minutes} Blogging is a means to an end. Our real focus of blogging is word-of-mouth marketing, to stay top-of-mind with referral relationships.

One of the main focuses of phoneBlogger.net and working with us is to do what we’re calling “referral-centric blogging” – where we look to prioritize topics that are fine-tuned to focus on cross-promotion, word-of-mouth and referral marketing.

For 2015, phoneBlogger.net is debuting 2 benefits for our clients, whom we call Authors.

The 1st benefit is our new web magazine called RecommendedAuthors.com. Continue reading

Only 6 Lawyers Attended My Seminar! 4 Happy Lessons

{Time to read: 5 minutes}

Only 6 Lawyers Attended My Seminar! 4 Happy Lessons By Vik RajanBack in October 2014, I presented a seminar series for the Metropolitan Black Bar Association (MBBA). While only 6 lawyers attended the 1st workshop, there were at least 4 happy lessons for me to learn, and perhaps for others to follow.

The series was modeled after the ones I presented at the NYC Bar Association in the Spring:

  • Workshop 1: Hands-On Blogging
  • Workshop 2: Hands-On LinkedIn
  • Workshop 3: Hands-On Newsletters

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How To Attract Referrals By Becoming a Branded Expert™ in Your Industry

phoneBlogger.net co-founder and marketing expert, Mark Bullock, discusses how consistently blogging makes you a subject matter expert and attracts referrals.The phoneBlogger process is highly successful at starting conversations.

At phoneBlogger, we have enjoyed watching as numerous clients have benefited from their blog posts striking a chord with their colleagues, affiliates, centers of influence & referral sources. This is often because the opinion or viewpoint expressed was either contrary to or progressive beyond the collective industry viewpoints. As a result of these exchanges, many have set path to become thought leaders.

Yes, being a thought leader does take some time, and there is the potential of negative comments from those that disagree with you, but the reward of being sought-after as a Branded Expert™ in your industry is invaluable.

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9 Ways to Build A Blog You Can “Bank On” — Part 2

phoneBlogger.net co-founder, Mark Bullock, shares tips on how to blog consistently no matter what life throws at you.My recent article stressed the importance of building a bank of articles, so that blog publishing and promotion can stay consistent, no matter what life or work roadblocks surface. In that article, we discussed the first 5 ways to build a bank of articles.

Here are a few more examples:

  1. In the same manner, if you have read someone else’s article that you think would be of particular interest to your clients/readers, you can write a review, or synopsis or your viewpoint of that article in your own words as your own blog article.   Continue reading

9 Ways to Build a Blog You Can “Bank On” — Part 1

phoneBlogger.net co-founder, Mark Bullock, explains how to build a bank of articles to maintain a consistently updated blog.Why would you want to have a bank of articles for your blog?

The short answer is that life happens: Vacations, sickness, family emergencies, unexpected car trouble, etc. Things happen everyday that can prevent us from keeping our schedules on track, or that interrupt our flow. When these challenges come up, if you have no articles “in the bank,” you have nothing to draw from.

At phoneBlogger.net, we created the concept of an “article bank” based on a bank account, where deposits and withdrawals are made.

Just like setting money aside for the unexpected, having a few ready-to-publish blog articles can make a huge difference. Doing so keeps things moving consistently, and prevents interrupting the flow of your marketing efforts.

What’s the best way to build a bank of articles?

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