Blogs

Protected: Someone Wants to Share MY Article on their Blog & Newsletter? Good Idea, Yes or No? Part 2

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Protected: Article Swapping: Encourage What Goes Around—to Come Around

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What’s the Right Length for Your Blog?

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What’s the Right Length for Your Blog? by Vikram Rajan

{3:07 minutes to read} There really isn’t one perfect length for blog articles. But given people’s short attention spans these days, you should make sure that readers remain interested from beginning to end. If you’re using your blog as a marketing vehicle, keep your articles short and simple.

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Protected: Why Are You Sending Your Prospects to Competitors?

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7 Cross-Promotion Strategies to Boost Referrals

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7 Cross-Promotion Strategies to Boost Referrals by Mark Bullock

{4:15 minutes to read} There are a lot of different ways in which you can engage others in your co-marketing.

In the phoneBlogger.net world, we are, of course, focused primarily on blogs and newsletters. Cross promotion is the next level of marketing by utilizing these tools:

Strategy #1: Quote Others

Quoting others is the opportunity to take something that somebody else has already written or published, be able to quote what they have said, and then expand upon it. In most cases, you’d want to get permission unless it’s a very short quote. In the process of getting permission, you’re essentially allowing for cross-promotion and possibly encouraging the other party to mention that they were quoted by you.

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3 Ways to Measure Results

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3 Ways to Measure Results by Vikram Rajan

{4:00 minutes to read} There’s an old adage: “Only 20% of marketing works; 80% is a waste. We just don’t know which 80%!” Even worse, the 80% is a changing set: What worked yesterday may not work tomorrow, and so forth. Unfortunately, much of marketing is trial & error and A/B testing. Still, I find clients who have “tried nothing and are all out of ideas” (a Simpsons quote; email me for the episode).

How can we improve the odds if we don’t measure what we’re doing? A leading indicator of positive results is our automated, systematic, and repeated actions. These include our marketing technologies (e.g., Constant Contact and its autoresponder, and a new entrant to automating testimonial marketing, Raviate, which is looking for private testers — email me).

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Protected: LinkedIn Publisher (Pulse) Article Posting: Pros & Cons

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How to Get Your Email Newsletters Opened & Read!

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How to Get Your Email Newsletters Opened & Read! by Mark Bullock

{5:57 minutes to read} Email newsletters are an important part of engaging your clients and driving traffic to your blog.

The first step in creating a good newsletter is choosing a good return email address. The ideal address should ideally start with your name@ (this makes it personal, not generic); next best is “info@”. The domain should ideally be your company’s own (yourcompany.com), not a free one like Gmail or Yahoo.

The next step is a creating compelling subject line. Avoid terms like “free” or “new.” These are often used by email spammers & scammers, so readers are likely to mistake your email for spam and discard it.

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Pay-Per-Click: Costly Mistakes to Avoid

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Pay-Per-Click: Costly Mistakes to Avoid By Mark Bullock

{3:55 minutes to read} If you are considering Pay-Per-Click (PPC) advertising, there are many providers to choose from including Google, Yahoo, and Bing. Google is the largest player in the game, raking in 80+% of the search market.

Years ago, getting visitors by utilizing PPC was fairly easy, but today the competition is formidable. For the amateur, it is easy to make costly mistakes, but being mindful of just a few key factors will save you money and frustration.

Key areas to pay attention to:

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Protected: New Ways to New Referral-Centric Blog Article Ideas

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Protected: TimeStamp Feature – Aims to Increase Your Readership!

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Only 6 Lawyers Attended My Seminar! 4 Happy Lessons

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Only 6 Lawyers Attended My Seminar! 4 Happy Lessons By Vik RajanBack in October 2014, I presented a seminar series for the Metropolitan Black Bar Association (MBBA). While only 6 lawyers attended the 1st workshop, there were at least 4 happy lessons for me to learn, and perhaps for others to follow.

The series was modeled after the ones I presented at the NYC Bar Association in the Spring:

  • Workshop 1: Hands-On Blogging
  • Workshop 2: Hands-On LinkedIn
  • Workshop 3: Hands-On Newsletters

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How Can Blogging Turn Your Web Visitors Into Clients?

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phoneBlogger Co-Founder, Mark Bullock, explains how to use blogging to build your clientele.Working with phoneBlogger isn’t only about publishing fresh blog articles on your website; we want to increase the chances those individuals landing on your website will reach out to you – and potentially become a client!

At phoneBlogger, we help our clients gain recognition and become branded experts in their field by blogging, and further publicizing those blog articles via E-Newsletters & Social Media.

Blogging is about sharing ideas, concepts, instructions and useful information. It’s a complimentary offering of your knowledge and expertise. Moreover, it’s being generous with your audience in a way they can appreciate.

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Protected: 5 Secrets To Crafting The Ultimate Blog Title

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Protected: Do You Know the Value of a Blog Excerpt?

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Consistency, Frequency and Value: The 3 Elements of Getting & Maintaining Your Audience’s Attention

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In the world of marketing, whatever it is that you choose to do, unless you are doing it consistently, you can’t know whether or not it will work.

Many people I’ve spoken with over the years have said they have tried multiple marketing approaches – newsletters, advertising, social media, etc. – and that none of them produced the results they expected. Upon further digging, it is often the case something was tried once, or twice, without really considering:

  • how they were doing it;
  • if they were doing the right thing; or
  • if they were doing it effectively and consistently.

phoneBlogger.net Co-Founder, Mark Bullock explains how consistency with your marketing efforts will produce effective results.Whether through social media, a newsletter, blog or RSS feed, when someone receives information that is valuable to them regularly from you, on a consistent basis, they start to wake up to your message and brand. Continue reading

Want to write a book? BoB it quickly…

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VIk Rajan - Want to Write a Book? BoB it Quickly...Have you been procrastinating on a great book idea? Have you gotten around to outlining its chapters, its main points? That’s the first step. Then, there’s a simple way to have the book practically write itself.

Authoring a book brands you an expert. TV, radio, print media & blog interviews – and speaking invitations – most often go to authors of books. It’s also the easiest way to distinguish your practice & encourage more word-of-mouth referrals. You probably know all this. It may be why you’ve been wanting to write a book.

So what’s stopping you? Hopefully you’ve got a great book idea and the substantive expertise to fill the pages. You just may not have the time.

Traditionally, book authoring is seen as needing chunks of interrupted time. A retreat, a productive vacation, or making such chunks of time may not be an option for you. So consider an alternative: The BoB book.

Last month, one of my clients confided in me that she was in the midst of writing a book. “Why is this a secret? When are you going to start telling people?” I asked. “I’m just in the middle of writing it now,” she responded. I reminded her of how much time & effort it takes to market a book. It need not begin with the book launch.

Book marketing ought to begin months in advance; the launch party celebrates graduation. I want her to benefit from the journey, not just the destination. “I’m writing a book” is as potent as “I’ve written a book.” Continue reading

5 Reasons You Should Write Blogs Instead of Traditional Articles – and What’s the Difference?

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 5 Reasons You Should Write Blogs Instead of Traditional Articles - and What’s the Difference?So why would you consider writing a blog post instead of an article? What’s the difference?

Blogs are social. Although a blog post is essentially a short article, one way they differ from typical online articles is that they often present the reader with the ability to leave a comment and thereby welcome the reader to participate in a “conversation.” A blog article is not just stating facts, news or opinions as is typical in an article, but in fact blogs allow and encourage input and feedback from the audience that relates to the content.

Conversations sparked by posting a blog can take on a life of their own. By engaging the reader in the process, its chances of being passed around, syndicated via email, shared via social media – in other words going viral – all to a much broader audience, greatly increases.

A past or current client may “testify” for you and/or endorse your services. Once approved, these “testimonials” become a permanent reference for your business. Continue reading