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The Dangers of a “Home Run” Mentality When Marketing

2018-05-06T15:31:19-04:00

{3:08 minutes to read} Clients may sometimes think that there is a magic formula to marketing — and if it works, then marketing efforts do not need to continue. This could not be further from the truth. Marketing is the lifeblood of any business. It’s like fitness  — if you want to be healthy, lean, [...]

The Dangers of a “Home Run” Mentality When Marketing2018-05-06T15:31:19-04:00

The Final Phase of the Sales Funnel: Asking for Testimonials and Referrals

2018-03-27T08:03:03-04:00

{2:55 minutes to read} As professional marketers, our goal is not to close the sale but to open a relationship. This is the difference between a customer and a client. When a potential client, aka “a prospect,” walks through the door or calls on the phone, the sales process has begun. A sales “funnel” is [...]

The Final Phase of the Sales Funnel: Asking for Testimonials and Referrals2018-03-27T08:03:03-04:00

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