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phoneBlogger.net’s Onboarding Process: A Springboard to Word-of-Mouth Marketing Results

phoneBlogger.net’s Onboarding Process: A Springboard to Word-of-Mouth Marketing Results by Mark Bullock

{3:33 minutes to read} phoneBlogger.net has a detailed and well-oiled client onboarding process that starts with the end in mind—to create full engagement in our process and for clients to produce and distribute smart articles to their network.

The onboarding process is a coordinated effort—and it works. 

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Do You Promote Your Articles Through Your Personal Networks?

Do You Promote Your Articles Through Your Personal Networks? by Mark Bullock

{2:05 minutes to read} Here at phoneBlogger, we work with most of our clients on promoting their original articles through newsletters as well as business & company pages on social media platforms such as Facebook, LinkedIn, Google+, or Twitter.

Clients might also have accounts on community networking sites like Gotham, for example. Most clients also maintain personal profiles on some of these sites. Also, they often produce content that could be considered public interest or public service because they are informational and educational in nature, rather than promotional.

Let us take that a step further.

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Asking for Testimonials is AWKWARD! Not with These 6 Tricks…

Asking for Testimonials is AWKWARD! Not with these 6 Tricks...by Vikram Rajan

{5:00 minutes to read} How often are you asking clients to give testimonials? When they thank you for the great service you’ve given them, how can you leverage that for more word-of-mouth referrals?

Considering the ubiquity of social media sites like Yelp, Avvo, G+, Fb and LinkedIn Endorsements, it’s natural to question “the Truthiness” of online reviews. The good news is that there are alternative ways to obtain, grow and share testimonials.

And they need not only be from clients. For example, testimonials can be garnered from:

  • Colleagues who refer business to you.

  • Members of the community who believe in your character and believe in who you are as a person.

  • Friends who happen to be business colleagues as well, even if they originally started out vice versa.

  • Members of the audience at the end of your presentations or seminars, or panels you are on.

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Online Reputation Management: Part 2 – 10 Ways to Bury the Bad Stuff

Online Reputation Management: Part 2 - 10 Ways to Bury the Bad Stuff by Mark Bullock

{3:20 minutes to read} In Part 1, we shared the story about someone who was trying to overcome the negative results Google produced about themselves. To help solve this problem, he (or you) can do what many others are doing:

Bury the negative results by pushing it as far back on Google as possible.

Even though the statistic is that 93% of people do not click past the first page, some may click to the 17th page if they are really digging deep into someone.

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Making Sense of Google+ Profiles and Pages to Best Promote Your Business-Related Articles

Making Sense of Google+ Profiles and PagesGoogle+ – like LinkedIn, Facebook and Twitter – is a social networking platform. Launched in June 2011 by the world’s most-used search engine, Google+ has become the second-largest social networking site in the world.*

If your company already has a social media presence, you may be familiar with the concept of personal or professional “profiles” vs. company and/or business “pages.” The function of business and/or company pages has now been added by 3 of the major social networks. First Facebook, then LinkedIn and now Google+.

Personal or professional profiles represent the individual.
Company or business pages represent the company, organization, or brand.
Facebook, LinkedIn and Google+ allow you to create multiple pages
for each of your brands or services.

You can do a lot with both profiles and pages: Continue reading