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Protected: Someone Wants to Share MY Article on their Blog & Newsletter? Good Idea, Yes or No? Part 2

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Protected: How You Present Your Content on Mobile Devices Has Reached Critical Mass

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Need a Brush-Up on Writing Click-Worthy Blog Titles?

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{0:35 minutes to read} When you’re sifting through titles—whether in your inbox, on Facebook, on LinkedIn, or on other social media platforms—what catches your eye? What garners enough interest for you to click through and read?

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Don’t Blast Your Sales Message to New Contacts—Try This Instead!

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Don’t Blast Your Sales Message to New Contacts—Try This Instead! by Mark Bullock

{4:48 minutes to read} For the majority of professional service providers (like most of you), you should realize you cannot depend solely on your online marketing & networking efforts as your only means of marketing. Offline (in-person) professional relationships cannot be replaced by online efforts, but they can be augmented and reinforced.

Keep in mind that for the most of the professional services, referrals will come from people who know, like, and trust you—and—have met you in person, or at the least spoken with you on the phone.

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7 Cross-Promotion Strategies to Boost Referrals

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7 Cross-Promotion Strategies to Boost Referrals by Mark Bullock

{4:15 minutes to read} There are a lot of different ways in which you can engage others in your co-marketing.

In the phoneBlogger.net world, we are, of course, focused primarily on blogs and newsletters. Cross promotion is the next level of marketing by utilizing these tools:

Strategy #1: Quote Others

Quoting others is the opportunity to take something that somebody else has already written or published, be able to quote what they have said, and then expand upon it. In most cases, you’d want to get permission unless it’s a very short quote. In the process of getting permission, you’re essentially allowing for cross-promotion and possibly encouraging the other party to mention that they were quoted by you.

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3 Ways to Measure Results

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3 Ways to Measure Results by Vikram Rajan

{4:00 minutes to read} There’s an old adage: “Only 20% of marketing works; 80% is a waste. We just don’t know which 80%!” Even worse, the 80% is a changing set: What worked yesterday may not work tomorrow, and so forth. Unfortunately, much of marketing is trial & error and A/B testing. Still, I find clients who have “tried nothing and are all out of ideas” (a Simpsons quote; email me for the episode).

How can we improve the odds if we don’t measure what we’re doing? A leading indicator of positive results is our automated, systematic, and repeated actions. These include our marketing technologies (e.g., Constant Contact and its autoresponder, and a new entrant to automating testimonial marketing, Raviate, which is looking for private testers — email me).

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Protected: LinkedIn Publisher (Pulse) Article Posting: Pros & Cons

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Protected: Facebook’s Instant Articles: Useful for Professional Services?

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What Is CRM & Does Your Business Need It?

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What is CRM & Does Your Business Need It? by Mark Bullock & Monika Wood

{3:30 minutes to read} Customer Relationship Management (CRM) is basically a hub where people organize, store and stay in touch with their customers or clients, whether for a service, product or company.

Unlike a standard contact list or email program designed for a single user, CRM is more functional and interactive. It allows you to host multiple users in one place, and makes keeping in contact by newsletter or email more streamlined.

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Professional Online Networking Beyond Pop Social Media

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Online Networking Beyond Pop Social Media. Are You? by Vikram Rajan

{4:00 minutes to read} What do you think about when you hear the term “social media”? The field of online networking goes beyond what we traditionally think of as social media, which puts the emphasis on the social, on the fun & on the non-professional aspects of our life. But there’s a very healthy & growing world of professional online networking.

Most of these professional networks thrive on quick status updates that resemble tweets, a knowledge base for the public, and peer relations. That’s really where blogging can see its biggest impact. Beyond search engine results, blogging has its greatest impact through word-of-mouth marketing, or what I call word-of-Mouse marketing.

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Endorsements, Recommendations & Referrals, Oh My!

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phoneBlogger co-founder, Mark Bullock, explains the effect of referrals.{2:42 minutes to read} When speaking with clients in respect to their marketing efforts, I see a lot of endorsements or recommendations – that are referred to as referrals.

What’s the Difference?

If you and I are talking and I say, “Oh, you should talk to Mary Jane about your problem. She’s an attorney over at such-and-such law firm,” my suggestion is a recommendation.

If I were to say, “I know this person, Mary Jane, and she’s a really good attorney in this field,” that’s an endorsement.

A referral would be a bit more formal: “Here’s Mary Jane’s number. I’d recommend you consider her to help you with your issue, and I encourage you to reach out to her.”

A more solid referral is an introduction.

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Protected: LinkedIn’s Link to More Speaking Engagements

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Protected: Blogging Social Media Power Trick

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Protected: Why We Encourage Cross Promotion in Social Media

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Protected: 4 “Only You Can Do” LinkedIn Habits

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LinkedIn Group Moderation – What’s Going On?!

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Mark Bullock, Co-Founder of phoneBlogger.net explains why you may be placed into moderation when posting into groups and what you can do about it.A fairly recent “enhancement” on LinkedIn Groups is causing a bit of a tissy amongst members, as some posters to Group Discussions are all of a sudden getting notices that their discussions have been temporarily placed into “Moderation” across all groups. (Copy of an actual notice at the bottom of this article).

This is a bit complicated as to what it means, why it’s happening, and what you can or can’t do about it, but let me see if I can shed some light.

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Protected: What to Do with Social Media Comments

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Why Do My LinkedIn Postings Show Up in Some of My Groups, but Not in Others?

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Mark Bullock of phoneBlogger.net and Practice Marketing Advisors explains LinkedIn group dynamics.I am often asked, “Why do my LinkedIn postings show up in some of my groups, but not in others?” To answer that, let’s look at the way groups work on LinkedIn.

LinkedIn groups are formed by an individual or group of individuals who decide 1) whether they will moderate group discussion (e.g., filter anyone that submits a discussion, or in your case, a blog post) and 2) what they really want the discussions to be about (i.e., which subject matters they are accepting to be in that group).

If the group creator is moderating and doesn’t feel your content is relevant, they may take one of the following actions:

  • They may choose not to post your submitted discussion or blog post.
  • They may move it from the General Discussion tab to the Promotions tab, in which case it’s basically the abyss as no one ever goes to the Promotions tab.
  • They may delete it entirely.
  • They may not approve your discussion or post, and send you an internal email from their LinkedIn account stating that they are the moderator and they either don’t want this type of post, consider it inappropriate, and/or request that you not post that type of content in their particular group.
  • They may flag your discussion or post, in which case it would not get posted, and could theoretically result in your future posts being blocked group postings altogether. 

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27th Blog Article Idea: Long-winded Emails

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27th Blog Article idea: Long-winded Emails | Vik @ phoneBlogger.net

Often the shoemaker’s son goes without shoes: Last year, we even fell out of the habit of blogging. So we took our own medicine: The 1st secret to our phoneBlogging system is Sustaining Scheduled Sessions. The 2nd is using our Blog Brainstormer, available at BrandedExpert.com; there are now 26 ideas there. There will be 27 shortly:

I offered another trick to my partner Mark. He often answers questions from clients by emailing back very thorough & comprehensive (long-winded) answers. How about taking out anything confidential & private & having our phoneBlogger Editors turn these drafts into polished articles?

You can also do the same. Next time you find yourself answering a question by email, put the Subject Line into your Blog Idea Bank. The bulk of what you wrote can be repurposed into an article.

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How To Fix Your LinkedIn Endorsements

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Mark Bullock of phoneBlogger.net discusses managing your LinkedIn endorsements make sure that your true talents are not overshadowed.Recently, LinkedIn rolled out a new feature meant to showcase the different skills of its members called “Endorsements.” Ever since, connections have been actively encouraged to endorse their colleagues via pop-up boxes that allow users to endorse en masse.

People quickly began to question the validity of such endorsements considering how effortless it is to endorse dozens of people with the click of a mouse. But soon another problem emerged: What if I do not want to be endorsed for a particular skill?

It may not be obvious, but no one can endorse you for a skill on your profile until you accept it.

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