Often the shoemaker’s son goes without shoes: Last year, we even fell out of the habit of blogging. So we took our own medicine: The 1st secret to our phoneBlogging system is Sustaining Scheduled Sessions. The 2nd is using our Blog Brainstormer, available at BrandedExpert.com; there are now 26 ideas there. There will be 27 [...]
Recently, LinkedIn rolled out a new feature meant to showcase the different skills of its members called “Endorsements.” Ever since, connections have been actively encouraged to endorse their colleagues via pop-up boxes that allow users to endorse en masse. People quickly began to question the validity of such endorsements considering how effortless it is to [...]
Want new… what? Clients? Referral sources? Followers? Blogging is a means to these ends, but only when readers lead to new readers (via Forwards, Shares, Likes, or when printouts are handed to others). Here are 5 ways to get new readers to get new readers to get new… 1) Trending topics How can you relate [...]
If you are in professional services and you want to grow your business, you simply must embrace social media – specifically LinkedIn. For example, a client of ours who only recently opened a LinkedIn account: Has made more than 1,000 connections; Is a member of 50 groups (LinkedIn’s maximum); Gets dozens of comments on every [...]
I just heard from a longtime client-turned-friend that a speaker she heard was espousing the importance of spending 80% of our marketing time on personal connections – networking, public speaking and face-to-face meetings – and only 20% on social media. Even though I run a company heavily immersed in social media, I don’t think the [...]
Aside from a related LinkedIn lawsuit, the #1 apprehension I hear to uploading contacts into LinkedIn is the fear that their colleagues will get spammed by other members. I squash that concern by showing them the mechanisms that prevent mass blasting. I further explain that we’re all spammed everyday; we only choose to work with [...]
