Mark Bullock

How to Capture the Attention of a Prospect…Long Before They Seek out Your Services? Start an Advice Column!

How to Capture the Attention of a Prospect...Long Before They Seek out Your Services? Start an Advice Column! by Mark Bullock

{3:10 minutes to read} An advice column opens a dialog with potential clients who are seeking “help” and who might not yet know that your service could be their best option.

An advice column presents a real opportunity to broaden your audience. It is a totally separate engagement from what your blog posts provide. An advice column allows you to provide a valuable resource for and open dialog with people who have questions and concerns that are related to the service that you provide. This engagement occurs much sooner than waiting for them to get information elsewhere, which will rarely lead them to your doorstep.

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Don’t Blast Your Sales Message to New Contacts—Try This Instead!

Don’t Blast Your Sales Message to New Contacts—Try This Instead! by Mark Bullock

{4:48 minutes to read} For the majority of professional service providers (like most of you), you should realize you cannot depend solely on your online marketing & networking efforts as your only means of marketing. Offline (in-person) professional relationships cannot be replaced by online efforts, but they can be augmented and reinforced.

Keep in mind that for the most of the professional services, referrals will come from people who know, like, and trust you—and—have met you in person, or at the least spoken with you on the phone.

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Our Love/Hate Relationship with Being Reminded

Our Love/Hate Relationship with Being Reminded by Mark Bullock

{4:15 minutes to read} How does phoneBlogger remind its clients of publication deadlines, approvals, and appointments?

Like every business, we walk a fine line between being a nuisance and being diligent when communicating with our clients. I was speaking a week or so ago with one of our editors about reminding me, and other clients, about something important. In this particular case, she was reminding me to review a newsletter that needed my approval.

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7 Cross-Promotion Strategies to Boost Referrals

7 Cross-Promotion Strategies to Boost Referrals by Mark Bullock

{4:15 minutes to read} There are a lot of different ways in which you can engage others in your co-marketing.

In the phoneBlogger.net world, we are, of course, focused primarily on blogs and newsletters. Cross promotion is the next level of marketing by utilizing these tools:

Strategy #1: Quote Others

Quoting others is the opportunity to take something that somebody else has already written or published, be able to quote what they have said, and then expand upon it. In most cases, you’d want to get permission unless it’s a very short quote. In the process of getting permission, you’re essentially allowing for cross-promotion and possibly encouraging the other party to mention that they were quoted by you.

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LinkedIn Publisher (Pulse) Article Posting: Pros & Cons

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons by Mark Bullock

{3:45 minutes to read} Breaking from tradition, we have been experimenting with sharing our client’s LinkedIn publisher or “Pulse articles” to their LinkedIn groups in lieu of sharing the external article.

We are still doing blog articles for nearly all clients. We publish their blog posts’ excerpts and titles, then include links to the blog posts in their LinkedIn group discussion threads.

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Marketing Fitness — 6 Key Strategies to Implement (Part 2)

Marketing Fitness — 6 Key Strategies to Implement (Part 2) by Mark Bullock

{4:45 minutes to read} Continuing our discussion from the last blog post, today’s article examines some more health & fitness lessons that can be applied to marketing.

Don’t overdo it.

Although pushing yourself can be a good thing, you don’t want to take it too far. In physical fitness, when you feel a tingling or slight burning sensation, it means your muscle fibers are breaking down. That night, while you sleep, the muscles rebuild stronger.

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Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1) by Mark Bullock

{4:50 minutes to read} When I was younger, with a rather extreme physical regimen of fitness including football, wrestling, tennis, weightlifting, etc., I often repeated the same cycle — I’d push myself too hard, get injured, and then I’d have to stop. And when I stopped, I stopped completely. I’d go from one extreme of activity level to the other. As I got older, I struggled to keep my weight under control.

A couple of years ago, I had become considerably overweight, and my past injuries made even mild activity — like walking the dogs for 15 minutes — excruciating. Finally, I decided to try a different approach.

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How to Get Your Email Newsletters Opened & Read!

How to Get Your Email Newsletters Opened & Read! by Mark Bullock

{5:57 minutes to read} Email newsletters are an important part of engaging your clients and driving traffic to your blog.

The first step in creating a good newsletter is choosing a good return email address. The ideal address should ideally start with your name@ (this makes it personal, not generic); next best is “info@”. The domain should ideally be your company’s own (yourcompany.com), not a free one like Gmail or Yahoo.

The next step is a creating compelling subject line. Avoid terms like “free” or “new.” These are often used by email spammers & scammers, so readers are likely to mistake your email for spam and discard it.

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Do You Promote Your Articles Through Your Personal Networks?

Do You Promote Your Articles Through Your Personal Networks? by Mark Bullock

{2:05 minutes to read} Here at phoneBlogger, we work with most of our clients on promoting their original articles through newsletters as well as business & company pages on social media platforms such as Facebook, LinkedIn, Google+, or Twitter.

Clients might also have accounts on community networking sites like Gotham, for example. Most clients also maintain personal profiles on some of these sites. Also, they often produce content that could be considered public interest or public service because they are informational and educational in nature, rather than promotional.

Let us take that a step further.

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Facebook’s Instant Articles: Useful for Professional Services?

Facebook’s Instant Articles: Useful for Professional Services? by Mark Bullock

{3:12 minutes to read} Social media has revolutionized marketing in some ways by providing opportunities for free and fast marketing. The technology in this space changes quickly; the options that are available now will most likely be very different down the road.  

As the social media landscape continues to evolve, we research and vet all potential promotional avenues. Our goal is to promote our clients in the most effective and efficient way possible. A critical component to doing so is utilizing marketing tools that steer people back to your website.

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Word-of-Mouth Marketing vs Advertising

Word-of-Mouth Marketing vs Advertising by Mark Bullock

{3:15 minutes to read} At Practice Marketing, Inc., we feel that word-of-mouth marketing yields more long-term and higher quality results than advertising does.

This is because there’s an implied trust that comes with word-of-mouth marketing, especially if you’re reinforcing it with educational and informational content in the form of blog posts, newsletters, articles, and social media participation. All of those things lend credibility and expert status into the branding of you and your firm.

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Starters & Finishers – Part 2: Can You Be Both?

Starters & Finishers - Part 2: Can You Be Both? by Mark Bullock

{4:20 minutes to read} Everybody’s a starter and everybody’s a finisher. As I mentioned in Starters & Finishers – Part 1: Which Are You? we can all start and we can all finish. How close you are to the center line determines how easy it is to do one or the other.

There are a few people that are fairly close to the center line. I’m not an extreme starter myself; although I’m certainly aware of many who are. The more extreme of a starter or finisher you are, the more difficult it is to meet the task at the other end of the spectrum.

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Starters & Finishers – Part 1: Which Are You?

Starters & Finishers - Part 1: Which Are You? by Mark Bullock

{3:36 minutes to read} Years ago I read a book by Jack Canfield, Mark Victor Hansen & Les Hewitt called The Power of Focus in which the authors touched on the concept of people being either “starters” or “finishers.”

As the years have gone by, I’ve hired a lot of people and have had to let a few go. It’s been helpful to know what a person’s propensities are with respect to being more of a starter or a finisher.

First off, although everyone falls on one side of the fence or the other, all starters can finish things and all finishers can start things. It’s not necessarily a complete one side or the other; some people lean stronger toward the side of starting or finishing. There’s nothing wrong with being either.

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We’ve Been Hiding Something from You:-) You’re Now Being Published on LinkedIn

{2:15 minutes to read} phoneBlogger has begun publishing your blog articles to LinkedIn Publisher. This is part of a new feature available on LinkedIn.

What is LinkedIn Publisher? Here’s what LinkedIn says:

  • Your original content becomes part of your professional profile. It is displayed on the posts section of your LinkedIn profile.

  • It’s shared with your connections and followers.

  • Members not in your network can now follow you from your long-form post to receive updates when you publish next.

  • Your long-form post is searchable both on and off of LinkedIn.

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How to Market Yourself During Conference Season

How to Market Yourself During Conference Season by Mark Bullock

{3:50 minutes to read} Business professionals often wonder: Is it worthwhile to market my practice during the various conferences I attend?

At Practice Marketing, we’ve used conferences for marketing for a number of years, and fairly successfully.

Whenever possible, we try to be in a room full of potential clients.

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Are You Building Yourself a Business or a Job?

Are You Building Yourself a Business or a Job? by Mark Bullock

{5:00 minutes to read} A number of years ago, a fellow by the name of Michael Gerber wrote a book called The E-Myth Revisited.

Michael relayed the story of a baker who had started his own bakeshop and found himself essentially to be a chef, cook and bottle washer. After going out and shaking the trees to get business through the door, he was busy taking and fulfilling orders. While he was baking, he didn’t have time to handle the logistics of operating the business. Michael’s Gerber’s contention was that the baker didn’t have a business; he built himself a job.

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What Is CRM & Does Your Business Need It?

What is CRM & Does Your Business Need It? by Mark Bullock & Monika Wood

{3:30 minutes to read} Customer Relationship Management (CRM) is basically a hub where people organize, store and stay in touch with their customers or clients, whether for a service, product or company.

Unlike a standard contact list or email program designed for a single user, CRM is more functional and interactive. It allows you to host multiple users in one place, and makes keeping in contact by newsletter or email more streamlined.

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What Can a Virtual Marketing Assistant Do for You?

What Can a Virtual Marketing Assistant Do for You? by Mark Bullock & Jaclyn Boruch

{4:20 minutes to read} Relationships take time, but one of the things you can do to help offset that is to use a virtual marketing assistant.

In the early days of Practice Marketing, long before phoneBlogger came into play, Vik and I would sit with professional services clients – attorneys, CPAs, financial advisors, etc. – and advise them on what they should and could be doing to market their practices. One of the questions that always came up was, “Who’s going to do the actual work?”

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Is Social Media Getting You Referrals?

Is Social Media Getting You Referrals? by Mark Bullock

{4:54 minutes to read} Clients ask if we can advise them on how they can get more likes and interactions on their social media. There are many ways to encourage people to like your Facebook business page or LinkedIn company page including direct invites, giveaways, prize drawings and other enticements.

But I keep going back to my standard phrase: If you want somebody to pay attention to you, pay attention to them first. If you want somebody to take an interest in you, take an interest in them first. Go out and find the people on your network that you want to pay attention to you, and start paying attention to them.

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Online Reputation Management: Part 3 – 10 Ways to Bury the Bad Stuff

Online Reputation Management Part 3 - 10 Ways to Bury the Bad Stuff by Mark Bullock

{4:00 minutes to read}

In Part 1 and Part 2, we shared tips and solutions to take control of your online brand. In Part 3, we continue revealing ways to bury negative search results on search engines:

6. If you really want to take advantage of getting your name and fresh content out there on the Internet:

  • Ask others if you can guest blog.
  • Post on other people’s blogs for them or co-author with someone else.

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