Newsletters

If Your Blog Article Is Great, but No One Knows It’s There … Did It Make an Impact?

2019-03-21T18:31:32-04:00

{2:40 minutes to read} Content marketing has its own dictionary — blog post, social media post, and e-newsletter just to name a few. The what and the why for each vary and have different purposes along the marketing trajectory — a spectrum that starts with the creation of content, then the publication of content, and [...]

If Your Blog Article Is Great, but No One Knows It’s There … Did It Make an Impact?2019-03-21T18:31:32-04:00

Where Do the Email Addresses Come From for Your Newsletter List?

2018-09-14T12:14:48-04:00

{2:30 minutes to read} Consistent, educational, (and non-self-promotional) newsletters are an integral part of your online marketing strategy. One of the initial challenges for many entrepreneurs is building a mailing list. Where Do the Email Addresses Come From? Your Email Program  An obvious place to start is your email program: Outlook, Gmail, Thunderbird, etc. Many [...]

Where Do the Email Addresses Come From for Your Newsletter List?2018-09-14T12:14:48-04:00

The Dangers of a “Home Run” Mentality When Marketing

2018-05-06T15:31:19-04:00

{3:08 minutes to read} Clients may sometimes think that there is a magic formula to marketing — and if it works, then marketing efforts do not need to continue. This could not be further from the truth. Marketing is the lifeblood of any business. It’s like fitness  — if you want to be healthy, lean, [...]

The Dangers of a “Home Run” Mentality When Marketing2018-05-06T15:31:19-04:00

Why Online-Only Marketing is Not Enough for Professional Services

2018-03-27T07:43:04-04:00

{2:35 minutes to read} Blogging, newsletters, and social media engagement are a critical part of building your Branded Expert status. These tools can do wonders to help expand your reach and keep you on the radar screens of those that are already familiar with you, as well as past and potential new clients. [...]

Why Online-Only Marketing is Not Enough for Professional Services2018-03-27T07:43:04-04:00

phoneBlogger.net’s Onboarding Process: A Springboard to Word-of-Mouth Marketing Results

2018-03-27T07:53:20-04:00

{3:33 minutes to read} phoneBlogger.net has a detailed and well-oiled client onboarding process that starts with the end in mind—to create full engagement in our process and for clients to produce and distribute smart articles to their network. The onboarding process is a coordinated effort—and it works.  […]

phoneBlogger.net’s Onboarding Process: A Springboard to Word-of-Mouth Marketing Results2018-03-27T07:53:20-04:00

Someone Wants to Share MY Article on their Blog & Newsletter? Good Idea, Yes or No? Part 2

2018-03-27T07:54:51-04:00

{3:45 minutes to read} In Part 1, I brought up several questions to ask yourself and any party requesting to share your articles on their blog or website. Below are some other ways in which your article may be shared that can present additional pitfalls. […]

Someone Wants to Share MY Article on their Blog & Newsletter? Good Idea, Yes or No? Part 22018-03-27T07:54:51-04:00

Someone Wants to Share My Article on their Blog & Newsletter? Good Idea, Yes or No? Part 1

2018-03-27T07:57:50-04:00

{2:50 minutes to read} You’ve done a great job writing blog articles that others find informative and interesting—so much so that others want to include your content on their site. On the surface and in practice, most of the time, it’s a great idea, but sometimes it may not be. Ask yourself these questions: [...]

Someone Wants to Share My Article on their Blog & Newsletter? Good Idea, Yes or No? Part 12018-03-27T07:57:50-04:00

Article Swapping: Encourage What Goes Around—to Come Around

2018-03-27T07:58:56-04:00

{3:50 minutes to read} Article swapping is an excellent opportunity to leverage content others have published on their blogs/websites. Excellent example: Our client, Ada Hasloecher, a divorce mediator, referenced an article on spousal maintenance written by a colleague, Clare Piro, who is also a client. Clare’s well-written article—which cited Dan Burns—another mediator, and client—discussed using [...]

Article Swapping: Encourage What Goes Around—to Come Around2018-03-27T07:58:56-04:00

Why Are You Sending Your Prospects to Competitors?

2018-03-27T08:01:24-04:00

{2:15 minutes to read} If you don’t have ALL of the information and answers that your prospective clients are looking for on your website, that’s exactly what you are doing. To say “times have changed” in the online marketing world would be an understatement. Your website/blog can no longer be just teaser information or espouse [...]

Why Are You Sending Your Prospects to Competitors?2018-03-27T08:01:24-04:00

Don’t Blast Your Sales Message to New Contacts—Try This Instead!

2018-03-27T08:04:21-04:00

{4:48 minutes to read} For the majority of professional service providers (like most of you), you should realize you cannot depend solely on your online marketing & networking efforts as your only means of marketing. Offline (in-person) professional relationships cannot be replaced by online efforts, but they can be augmented and reinforced. Keep in mind [...]

Don’t Blast Your Sales Message to New Contacts—Try This Instead!2018-03-27T08:04:21-04:00

Our Love/Hate Relationship with Being Reminded

2018-03-27T08:04:45-04:00

{4:15 minutes to read} How does phoneBlogger remind its clients of publication deadlines, approvals, and appointments? Like every business, we walk a fine line between being a nuisance and being diligent when communicating with our clients. I was speaking a week or so ago with one of our editors about reminding me, and other clients, [...]

Our Love/Hate Relationship with Being Reminded2018-03-27T08:04:45-04:00

7 Cross-Promotion Strategies to Boost Referrals

2018-03-27T08:05:10-04:00

{4:15 minutes to read} There are a lot of different ways in which you can engage others in your co-marketing. In the phoneBlogger.net world, we are, of course, focused primarily on blogs and newsletters. Cross promotion is the next level of marketing by utilizing these tools: Strategy #1: Quote Others Quoting others is the opportunity [...]

7 Cross-Promotion Strategies to Boost Referrals2018-03-27T08:05:10-04:00

3 Ways to Measure Results

2018-03-27T08:05:36-04:00

{4:00 minutes to read} There’s an old adage: “Only 20% of marketing works; 80% is a waste. We just don’t know which 80%!” Even worse, the 80% is a changing set: What worked yesterday may not work tomorrow, and so forth. Unfortunately, much of marketing is trial & error and A/B testing. Still, I find [...]

3 Ways to Measure Results2018-03-27T08:05:36-04:00

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)

2018-03-27T08:07:23-04:00

{4:50 minutes to read} When I was younger, with a rather extreme physical regimen of fitness including football, wrestling, tennis, weightlifting, etc., I often repeated the same cycle — I’d push myself too hard, get injured, and then I’d have to stop. And when I stopped, I stopped completely. I’d go from one extreme of [...]

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)2018-03-27T08:07:23-04:00

How to Get Your Email Newsletters Opened & Read!

2018-03-27T08:07:40-04:00

{5:57 minutes to read} Email newsletters are an important part of engaging your clients and driving traffic to your blog. The first step in creating a good newsletter is choosing a good return email address. The ideal address should ideally start with your name@ (this makes it personal, not generic); next best is “info@”. The [...]

How to Get Your Email Newsletters Opened & Read!2018-03-27T08:07:40-04:00

Word-of-Mouth Marketing vs Advertising

2018-03-27T08:09:20-04:00

{3:15 minutes to read} At Practice Marketing, Inc., we feel that word-of-mouth marketing yields more long-term and higher quality results than advertising does. This is because there’s an implied trust that comes with word-of-mouth marketing, especially if you’re reinforcing it with educational and informational content in the form of blog posts, newsletters, articles, and social [...]

Word-of-Mouth Marketing vs Advertising2018-03-27T08:09:20-04:00

3 Reasons to Keep Marketing During Your Busy Season

2018-03-27T08:10:02-04:00

{4:30 minutes to read} Very often, during the barrage of business, there isn’t as much time or energy for marketing. Yet, the busy season doesn’t literally happen all at once: It happens sometimes over the course of 3 or 4 months, which means someone in that 2nd or 3rd month is very often being affected [...]

3 Reasons to Keep Marketing During Your Busy Season2018-03-27T08:10:02-04:00

What Is CRM & Does Your Business Need It?

2018-03-28T00:33:10-04:00

{3:30 minutes to read} Customer Relationship Management (CRM) is basically a hub where people organize, store and stay in touch with their customers or clients, whether for a service, product or company. Unlike a standard contact list or email program designed for a single user, CRM is more functional and interactive. It allows you to [...]

What Is CRM & Does Your Business Need It?2018-03-28T00:33:10-04:00

What Can a Virtual Marketing Assistant Do for You?

2018-03-28T04:41:47-04:00

{4:20 minutes to read} Relationships take time, but one of the things you can do to help offset that is to use a virtual marketing assistant. In the early days of Practice Marketing, long before phoneBlogger came into play, Vik and I would sit with professional services clients – attorneys, CPAs, financial advisors, etc. – [...]

What Can a Virtual Marketing Assistant Do for You?2018-03-28T04:41:47-04:00

Is Social Media Getting You Referrals?

2018-03-28T04:43:36-04:00

{4:54 minutes to read} Clients ask if we can advise them on how they can get more likes and interactions on their social media. There are many ways to encourage people to like your Facebook business page or LinkedIn company page including direct invites, giveaways, prize drawings and other enticements. But I keep going back [...]

Is Social Media Getting You Referrals?2018-03-28T04:43:36-04:00

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