Practice Marketing

The Dangers of a “Home Run” Mentality When Marketing

2018-05-06T15:31:19-04:00

{3:08 minutes to read} Clients may sometimes think that there is a magic formula to marketing — and if it works, then marketing efforts do not need to continue. This could not be further from the truth. Marketing is the lifeblood of any business. It’s like fitness  — if you want to be healthy, lean, [...]

The Dangers of a “Home Run” Mentality When Marketing2018-05-06T15:31:19-04:00

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)

2018-03-27T08:07:23-04:00

{4:50 minutes to read} When I was younger, with a rather extreme physical regimen of fitness including football, wrestling, tennis, weightlifting, etc., I often repeated the same cycle — I’d push myself too hard, get injured, and then I’d have to stop. And when I stopped, I stopped completely. I’d go from one extreme of [...]

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)2018-03-27T08:07:23-04:00

Facebook’s Instant Articles: Useful for Professional Services?

2018-03-27T08:08:23-04:00

{3:12 minutes to read} Social media has revolutionized marketing in some ways by providing opportunities for free and fast marketing. The technology in this space changes quickly; the options that are available now will most likely be very different down the road.   As the social media landscape continues to evolve, we research and vet [...]

Facebook’s Instant Articles: Useful for Professional Services?2018-03-27T08:08:23-04:00

7 Traits of Marketing Maestros

2018-03-27T08:08:39-04:00

{2:20 minutes to read} I’ve only had one real boss: my father. He’s a deep thinker & very learned—inspirational to many people. He taught me pretty much everything I know in terms of business. I’d like to share one of the best lessons he taught me, which still rings true on a daily basis: 7 [...]

7 Traits of Marketing Maestros2018-03-27T08:08:39-04:00

We’ve Been Hiding Something from You:-) You’re Now Being Published on LinkedIn

2018-03-28T00:31:55-04:00

{2:15 minutes to read} phoneBlogger has begun publishing your blog articles to LinkedIn Publisher. This is part of a new feature available on LinkedIn. What is LinkedIn Publisher? Here’s what LinkedIn says: Your original content becomes part of your professional profile. It is displayed on the posts section of your LinkedIn profile. It’s shared with [...]

We’ve Been Hiding Something from You:-) You’re Now Being Published on LinkedIn2018-03-28T00:31:55-04:00

How to Market Yourself During Conference Season

2018-03-28T00:32:19-04:00

{3:50 minutes to read} Business professionals often wonder: Is it worthwhile to market my practice during the various conferences I attend? At Practice Marketing, we’ve used conferences for marketing for a number of years, and fairly successfully. Whenever possible, we try to be in a room full of potential clients. […]

How to Market Yourself During Conference Season2018-03-28T00:32:19-04:00

Are You Building Yourself a Business or a Job?

2018-03-28T00:32:45-04:00

{5:00 minutes to read} A number of years ago, a fellow by the name of Michael Gerber wrote a book called The E-Myth Revisited. Michael relayed the story of a baker who had started his own bakeshop and found himself essentially to be a chef, cook and bottle washer. After going out and shaking the trees [...]

Are You Building Yourself a Business or a Job?2018-03-28T00:32:45-04:00

What Can a Virtual Marketing Assistant Do for You?

2018-03-28T04:41:47-04:00

{4:20 minutes to read} Relationships take time, but one of the things you can do to help offset that is to use a virtual marketing assistant. In the early days of Practice Marketing, long before phoneBlogger came into play, Vik and I would sit with professional services clients – attorneys, CPAs, financial advisors, etc. – [...]

What Can a Virtual Marketing Assistant Do for You?2018-03-28T04:41:47-04:00

Boost Your Referrals with Social Media Relationships

2018-03-28T04:47:36-04:00

{4:08 minutes to read} A client of mine recently asked: How do I engage more with social media to enhance my professional network? My answer was that engaging is all about establishing and nurturing relationships with centers of influence (COI) and/or potential clients. It’s my opinion that the whole social media landscape is just a [...]

Boost Your Referrals with Social Media Relationships2018-03-28T04:47:36-04:00

Looking For New Referral Sources? Don’t Overthink It — Take Action Now!

2018-03-28T04:53:01-04:00

{Time to Read: 3.5 minutes} Recently I was helping a client get all of their “ducks in a row” for what will be a well-planned outreach to possible referral sources. They had decided to limit their outreach to people that could potentially have a synergistic working relationship with them. In preparation, my client created a [...]

Looking For New Referral Sources? Don’t Overthink It — Take Action Now!2018-03-28T04:53:01-04:00

How Can You Guarantee Your Letter Will Be Opened and Read?

2018-03-28T04:53:17-04:00

Nothing beats the written word to get attention. If someone refers a potential client, it is certainly not unthinkable to send an email or pick up the phone and say, “Thank you.” It’s personal, and shows the referral is appreciated. But how many people actually send a thank you note? Sending a handwritten note isn’t [...]

How Can You Guarantee Your Letter Will Be Opened and Read?2018-03-28T04:53:17-04:00

LinkedIn’s Link to More Speaking Engagements

2018-03-28T05:01:35-04:00

I just answered a HARO inquiry (ask me what that is). So I’m turning my email into a blog article (there’s a hint). This was my answer: Hi Cindy, every lecture or presentation should lead to more speaking engagements using 3 sentences: 1) “I can go into more detail on this topic in future seminars here.” 2) “If [...]

LinkedIn’s Link to More Speaking Engagements2018-03-28T05:01:35-04:00

Do You Know the Value of a Blog Excerpt?

2018-03-28T05:29:31-04:00

I recommend using excerpts for one purpose: To drive everyone back to the blog itself. Excerpts enable visitors to skim through for articles of interest. If we didn’t use the “excerpt” method on the blog listing page (where blogs are displayed sequentially), visitors would be scrolling down the page for days, which they simply won’t [...]

Do You Know the Value of a Blog Excerpt?2018-03-28T05:29:31-04:00

Consistency, Frequency and Value: The 3 Elements of Getting & Maintaining Your Audience’s Attention

2018-03-28T05:35:34-04:00

In the world of marketing, whatever it is that you choose to do, unless you are doing it consistently, you can’t know whether or not it will work. Many people I’ve spoken with over the years have said they have tried multiple marketing approaches – newsletters, advertising, social media, etc. – and that none of [...]

Consistency, Frequency and Value: The 3 Elements of Getting & Maintaining Your Audience’s Attention2018-03-28T05:35:34-04:00

It’s All About the Follow-Through: Marketing, as with Tennis & Golf

2018-03-28T05:34:14-04:00

In April 2014, I was selected to be the (youngest ever?) next “Counselor-in-training” with SCORE, the business counseling non-profit funded by the U.S. Small Business Administration. As soon as 1 of the NYC SCORE Counselors read my bio, she recommended me to speak with 2 of her clients, both involved in legal services. I met [...]

It’s All About the Follow-Through: Marketing, as with Tennis & Golf2018-03-28T05:34:14-04:00

LinkedIn Group Moderation – What’s Going On?!

2018-03-28T05:36:14-04:00

A fairly recent “enhancement” on LinkedIn Groups is causing a bit of a tissy amongst members, as some posters to Group Discussions are all of a sudden getting notices that their discussions have been temporarily placed into “Moderation” across all groups. (Copy of an actual notice at the bottom of this article). This is a [...]

LinkedIn Group Moderation – What’s Going On?!2018-03-28T05:36:14-04:00

2 More Points for Bulleting Your Blog… Part 2

2018-03-28T05:36:53-04:00

In my last post I described the first 2 steps to making the most out of the phoneBlogger.net process, some best practices for organizing your thoughts & some tips about what your posts should look like. This time I’d like to focus on the power of personality, stories and anecdotes in the blogging process, as [...]

2 More Points for Bulleting Your Blog… Part 22018-03-28T05:36:53-04:00

Do You Have Any Idea What Your Website Visitors Are Doing?

2018-03-28T05:38:30-04:00

Once you’ve made the decision to start authoring educational blog articles in order to boost your word-of-mouth referrals, you may find that some of the terminology is confusing at first – but knowing what it means can greatly improve your ability to maximize your site. For the purposes of this article we’re going to focus [...]

Do You Have Any Idea What Your Website Visitors Are Doing?2018-03-28T05:38:30-04:00

Why Do My LinkedIn Postings Show Up in Some of My Groups, but Not in Others?

2018-03-28T05:39:59-04:00

I am often asked, “Why do my LinkedIn postings show up in some of my groups, but not in others?” To answer that, let’s look at the way groups work on LinkedIn. LinkedIn groups are formed by an individual or group of individuals who decide 1) whether they will moderate group discussion (e.g., filter anyone [...]

Why Do My LinkedIn Postings Show Up in Some of My Groups, but Not in Others?2018-03-28T05:39:59-04:00

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