Vik Rajan

3 Reasons to Keep Marketing During Your Busy Season

2018-03-27T08:10:02-04:00

{4:30 minutes to read} Very often, during the barrage of business, there isn’t as much time or energy for marketing. Yet, the busy season doesn’t literally happen all at once: It happens sometimes over the course of 3 or 4 months, which means someone in that 2nd or 3rd month is very often being affected [...]

3 Reasons to Keep Marketing During Your Busy Season2018-03-27T08:10:02-04:00

Starters & Finishers – Part 2: Can You Be Both?

2018-03-27T08:10:08-04:00

{4:20 minutes to read} Everybody’s a starter and everybody’s a finisher. As I mentioned in Starters & Finishers – Part 1: Which Are You? we can all start and we can all finish. How close you are to the center line determines how easy it is to do one or the other. There are a [...]

Starters & Finishers – Part 2: Can You Be Both?2018-03-27T08:10:08-04:00

How to Market Yourself During Conference Season

2018-03-28T00:32:19-04:00

{3:50 minutes to read} Business professionals often wonder: Is it worthwhile to market my practice during the various conferences I attend? At Practice Marketing, we’ve used conferences for marketing for a number of years, and fairly successfully. Whenever possible, we try to be in a room full of potential clients. […]

How to Market Yourself During Conference Season2018-03-28T00:32:19-04:00

Are You Building Yourself a Business or a Job?

2018-03-28T00:32:45-04:00

{5:00 minutes to read} A number of years ago, a fellow by the name of Michael Gerber wrote a book called The E-Myth Revisited. Michael relayed the story of a baker who had started his own bakeshop and found himself essentially to be a chef, cook and bottle washer. After going out and shaking the trees [...]

Are You Building Yourself a Business or a Job?2018-03-28T00:32:45-04:00

What’s Better than Know, Like, Trust?

2018-03-28T04:47:15-04:00

{1:30 minutes to read} In order to be recommended, you must be remembered. “Know, Like, and Trust” has become an often bandied-about sales & marketing term. Productive relationships go through 3 phases: Knowing one another. Liking one another. And trusting in each other’s expertise & character: Each side must deliver on promises. […]

What’s Better than Know, Like, Trust?2018-03-28T04:47:15-04:00

27th Blog Article Idea: Long-winded Emails

2014-03-12T13:31:28-04:00

Often the shoemaker’s son goes without shoes: Last year, we even fell out of the habit of blogging. So we took our own medicine: The 1st secret to our phoneBlogging system is Sustaining Scheduled Sessions. The 2nd is using our Blog Brainstormer, available at BrandedExpert.com; there are now 26 ideas there. There will be 27 [...]

27th Blog Article Idea: Long-winded Emails2014-03-12T13:31:28-04:00

Want to write a book? BoB it quickly…

2018-03-28T05:44:00-04:00

Have you been procrastinating on a great book idea? Have you gotten around to outlining its chapters, its main points? That’s the first step. Then, there’s a simple way to have the book practically write itself. Authoring a book brands you an expert. TV, radio, print media & blog interviews – and speaking invitations – [...]

Want to write a book? BoB it quickly…2018-03-28T05:44:00-04:00

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