Writing

Protected: Is Your AVP Still Right for You?

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Protected: Are Your Email Lists VIP-Centric?

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Protected: 9 Ways to Build a Blog You Can “Bank On” — Part 1

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phoneBlogging: The Newest Oldest Profession?

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phoneBlogging : gerund \ˈfōn-ˌblägiŋ\ : the process of transforming a telephone-based audio recording into an edited article, optimized for website blogs. Ok, fine, we made that up: But did we really?

Telephones have been around since 1876. Audio recordings may even pre-date Edison’s 1878 invention. While blogs began around 1999, journals of personal & professional musings have been around for centuries. With the dawn of human culture, tribal leaders & monks shared their wisdom by transforming oral traditions into written forms. phoneBlogging is simply our newest interpretation.

phoneBlogging: the Newest Oldest profession? By Vikram Rajan

Image by Tnexplore (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

More than marketing your practice, phoneBlogging helps to codify your thought-leadership, your personal values, and your firm’s culture. Leaders have been doing such for ages. Languages & technologies have evolved, but our thirst for sharing, learning & socializing has only grown stronger. In this way, social media has always been with us. The Internet just makes it a smaller world, after all.

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Want to write a book? BoB it quickly…

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VIk Rajan - Want to Write a Book? BoB it Quickly...Have you been procrastinating on a great book idea? Have you gotten around to outlining its chapters, its main points? That’s the first step. Then, there’s a simple way to have the book practically write itself.

Authoring a book brands you an expert. TV, radio, print media & blog interviews – and speaking invitations – most often go to authors of books. It’s also the easiest way to distinguish your practice & encourage more word-of-mouth referrals. You probably know all this. It may be why you’ve been wanting to write a book.

So what’s stopping you? Hopefully you’ve got a great book idea and the substantive expertise to fill the pages. You just may not have the time.

Traditionally, book authoring is seen as needing chunks of interrupted time. A retreat, a productive vacation, or making such chunks of time may not be an option for you. So consider an alternative: The BoB book.

Last month, one of my clients confided in me that she was in the midst of writing a book. “Why is this a secret? When are you going to start telling people?” I asked. “I’m just in the middle of writing it now,” she responded. I reminded her of how much time & effort it takes to market a book. It need not begin with the book launch.

Book marketing ought to begin months in advance; the launch party celebrates graduation. I want her to benefit from the journey, not just the destination. “I’m writing a book” is as potent as “I’ve written a book.” Continue reading