Vik Rajan

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About Vikram Rajan

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So far Vikram Rajan has created 82 blog entries.

Three Ways Your Business Partner Can Help With Marketing (Even If They Don’t Like It)

2018-07-06T15:02:14-04:00

In many professional partnerships, one partner is more focused on sales and marketing. They're gregarious, social and outspoken, and they enjoy closing deals. (That's me.) Meanwhile, the other partner is more focused on operations and administration. They're detail-oriented and focused, and they enjoy efficiency. (That's my partner.) Business partnerships are like marriages: You both have [...]

Three Ways Your Business Partner Can Help With Marketing (Even If They Don’t Like It)2018-07-06T15:02:14-04:00

What Kind Of LinkedIn Networker Are You?

2018-10-08T09:50:09-04:00

Networking can help us in many different ways. Likewise, so can LinkedIn. But this article isn’t about how to use LinkedIn. Rather, we'll explore how LinkedIn helps us utilize our networks depending on what type of user we are. The Visitor Some of us are only visitors on LinkedIn. We don’t consider it our home. LinkedIn isn’t [...]

What Kind Of LinkedIn Networker Are You?2018-10-08T09:50:09-04:00

The No. 1 Marketing Tool You’re Hardly Using

2018-07-06T14:53:29-04:00

Every marketing tool seems to have its naysayers: There are plenty who say advertising is dead, while others have wondered if blogging has given way to social media. Social media, all the while, has turned into an advertising platform for boosted, promoted and sponsored posts. […]

The No. 1 Marketing Tool You’re Hardly Using2018-07-06T14:53:29-04:00

Three Surprising Benefits Of Giving Testimonials

2018-03-27T07:45:53-04:00

In a previous article, I explored the top overlooked benefits of getting testimonials. But it’s often better to give than to receive. You may be surprised by all your business can gain simply by giving someone a testimonial. […]

Three Surprising Benefits Of Giving Testimonials2018-03-27T07:45:53-04:00

Four Content Marketing Shortcuts: Results Without Crafting Content

2018-03-27T07:43:44-04:00

Content marketing (via blogs, podcasts, video, infographics, slides, etc.) helps you stay top-of-mind with referral relationships. When others share your content, they’re proactively recommending you. Offering premium content can also enable you to develop paying subscribers, getting you out of the hours-for-dollars rat race. And, content marketing remains a cornerstone for search engine optimization (SEO). [...]

Four Content Marketing Shortcuts: Results Without Crafting Content2018-03-27T07:43:44-04:00

Go On Vacation: The Ultimate Business Strategy

2018-03-27T07:44:36-04:00

I learned the value of working on my business and not just in it from Michael Gerber’s book, The E-Myth Attorney: Why Most Legal Practices Don’t Work and What to Do About It. I was then inspired by Tim Ferris to live a 4-hour workweek. But my business only took off when I forced myself (OK, was forced) to go on vacation. [...]

Go On Vacation: The Ultimate Business Strategy2018-03-27T07:44:36-04:00

How To Scale Your Customers And Clients Into A Community

2018-03-27T07:46:55-04:00

Communities of customers or clients can be virtuous circles, growing themselves through a network effect. If you’re looking to scale your business and enjoy sustainable growth, forging and nurturing your customer community is worth the effort. Imagine if every customer or client brought you one more. […]

How To Scale Your Customers And Clients Into A Community2018-03-27T07:46:55-04:00

Are Reviews Better Than Testimonials? New Insights For 2018

2018-03-27T07:48:13-04:00

What’s the difference between reviews and testimonials? For now, let’s think of reviews as collected on third-party platforms (Google Reviews, Yelp, Zillow, TripAdvisor, Avvo) and testimonials as those collected directly by businesses. There are notable exceptions: LinkedIn enables you to collect and curate what it calls "recommendations." And you can collect reviews directly on your Facebook [...]

Are Reviews Better Than Testimonials? New Insights For 20182018-03-27T07:48:13-04:00

Top Seven Overlooked Benefits Of Testimonials

2018-03-27T07:48:39-04:00

When was the last time you updated your website’s testimonials? Google and other search engines promote websites with frequent updates. Do you find the process awkward -- asking a client for a testimonial, following up to actually get it and then publishing it on your website? Read the whole article on Forbes.   Vikram Rajan, [...]

Top Seven Overlooked Benefits Of Testimonials2018-03-27T07:48:39-04:00

Influencer Marketing You Can Afford: How To Convert ‘Likes’ Into Buyers

2018-03-27T07:49:07-04:00

Influencer marketing typically refers to paying celebrity influencers -- those with large followings on social media, blogs, newsletters, etc. -- to promote your brand. However, research shows that micro-influencers -- those with 10,000 followers or less -- are actually even more influential. That is, a higher percentage of their following converts into clients or customers. Plus, these micro-influencers command [...]

Influencer Marketing You Can Afford: How To Convert ‘Likes’ Into Buyers2018-03-27T07:49:07-04:00

Do You Have All Five Types Of Testimonials?

2018-03-27T07:49:27-04:00

Not all testimonials are made equal. Some reviews may be from raving fans, while others are just raving mad. Beyond questionable reviews, though, testimonials affirm your value in the voices of those benefitted by you. Testimonials most often come from clients, but colleagues can also edify you. Here are five types of testimonials you should [...]

Do You Have All Five Types Of Testimonials?2018-03-27T07:49:27-04:00

More Than Four Cross-Marketing Techniques To Increase Referrals

2018-03-27T07:50:25-04:00

Have you heard of the Golden Rule of Referrals? “The more you refer unto others, the more others will refer unto you.” Cross-marketing is one technique that makes giving and receiving referrals easier. Help your business — and your colleagues — gain more exposure, nurture more referrals and close more business with these four cross-marketing ideas. Read the whole [...]

More Than Four Cross-Marketing Techniques To Increase Referrals2018-03-27T07:50:25-04:00

Help Us Help You…More

2017-06-23T15:12:21-04:00

Every Monday morning, your dedicated phoneBlogger.net team huddles on a conference call reviewing what I call the “Vital Signs” for each client. The “vitals” include: when your latest blog article was published, where it was promoted, the date of your latest newsletter,  the upcoming step of your upcoming article, your idea bank & approved article [...]

Help Us Help You…More2017-06-23T15:12:21-04:00

The Four C’s Of Earning More Referrals

2018-03-27T07:53:39-04:00

Why aren’t you being referred more? Well, do you deserve to be? Know of others who are referred a lot, but don’t deserve to be? Here are their secrets: the four C’s of "referability." Read the whole article on Forbes.   Vikram Rajan, Co-Founder Telephone: (888) 952-4630 Email: Vik@phoneBlogger.net Website: phoneBlogger.net

The Four C’s Of Earning More Referrals2018-03-27T07:53:39-04:00

7 Surprising Benefits of Testimonials

2018-03-27T07:53:59-04:00

{Read length: 7 minutes} Why do we showcase testimonials on our websites and other marketing? We all know that testimonials edify our credibility and trust; nowadays, this is called “social proof.” Of course, some use testimonials to “humblebrag” (y’know, to humbly brag about yourself – in this case, through a third party). Citing testimonials helps [...]

7 Surprising Benefits of Testimonials2018-03-27T07:53:59-04:00

My LegalWeek Experience

2018-03-27T07:55:09-04:00

We are pleased to share this article by guest author, Andrea Cannavina. Those of you who know me, know I have been attending the “largest legal trade show” (aka LegalTech NY) held in New York City, for years. In fact, I just realized that 2017 marks my 10th year attending LTNY! Continue reading   Vikram Rajan, [...]

My LegalWeek Experience2018-03-27T07:55:09-04:00

Apps to Make Social Media Less Time-Consuming

2018-03-27T07:59:10-04:00

{4:05 minutes to read} It’s hard to keep up with all of the emails you get from clients and other VIPs. It’s also hard to keep up with the marketing outreach you have to do. It’s equally hard to find time to keep up with all the social media networks like Facebook, LinkedIn, and Twitter [...]

Apps to Make Social Media Less Time-Consuming2018-03-27T07:59:10-04:00

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