Smile! A Great Headshot is Great for Business

Smile! A Great Headshot is Great for Business by Mark Bullock

{2:45 minutes to read} If you own or work for a professional practice, you need to be active on LinkedIn and other social media platforms. Our clients know the importance of publishing blog articles, developing educational content, etc.—and those article signatures need to have your headshot. There’s a myriad of places in the professional world in which you can and should use a headshot.

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Don’t Risk Your Website Security—Convert it to HTTPS

Don’t Risk Your Website Security—Convert it to HTTPS by Mark Bullock

{3:45 minutes to read} We’ve all seen the following letters at the beginning of website addresses: HTTP. They stand for “Hypertext Transfer Protocol.” 

Recently, more and more website addresses display an additional S (HTTPS) indicating that the site is protected with a Secure Socket Layer (SSL) Certificate. An SSL Certificate is an encrypted channel for data to pass between a visitor’s browser and an SSL protected website. 

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Three Surprising Benefits Of Giving Testimonials

Three Surprising Benefits Of Giving Testimonials by Vikram Rajan

In a previous article, I explored the top overlooked benefits of getting testimonials. But it’s often better to give than to receive. You may be surprised by all your business can gain simply by giving someone a testimonial.

Reciprocity

As the expression goes, do unto others as you would have them do unto you. The more you rave about others, the more others will rave about you. One of the easiest ways to get a testimonial is first to give a testimonial. Of course, sometimes this literally can’t be achieved.

While there are many types of testimonials, they are most commonly given by customers.

Read the whole article on Forbes.

 

Vikram Rajan, Co-Founder
Telephone: (888) 952-4630
Email: Vik@phoneBlogger.net
Website: phoneBlogger.net

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Why Online-Only Marketing is Not Enough for Professional Services

Why Online-Only Marketing is Not Enough for Professional Services by Mark Bullock

{2:35 minutes to read} Blogging, newsletters, and social media engagement are a critical part of building your Branded Expert status. These tools can do wonders to help expand your reach and keep you on the radar screens of those that are already familiar with you, as well as past and potential new clients.

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Online Ratings, Reviews, Endorsements, Recommendations, Testimonials, Oh My! How to Get Them

Online Ratings, Reviews, Endorsements, Recommendations, Testimonials, Oh My! How to Get Them by Mark Bullock

{2:45 minutes to read} Generally speaking, people are happy to complain if they have a problem with a product or service. It’s human nature. Someone is far more likely to go out of their way to criticize than to endorse or compliment. Because of this, as a business owner, you have to take a proactive stance with your online reputation

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Online Ratings, Reviews, Endorsements, Recommendations, Testimonials, Oh My!

Online Ratings, Reviews, Endorsements, Recommendations, Testimonials, Oh My! by Mark Bullock

{5:25 minutes to read} Why are online ratings, reviews, endorsements, and recommendations something that you should be concerned about?

If a potential client looks for you online, they’re going to look for you by name and profession or industry. If these potential clients see favorable comments, it’s one of the deciding factors as to whether or not they contact you. With so many ways for people to review, endorse, or rate you (be it positive or negative) you need to pay attention:

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5 Ethical Bribes (Lead Magnets) to Use in Your Marketing Efforts

5 Ethical Bribes (Lead Magnets) to Use in Your Marketing Efforts by Mark Bullock{3:40 minutes to read} A lead magnet, or ethical bribe, is used to entice a web visitor or prospect to provide your contact information (email address) so that you can add them to your mailing list.

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Lead Magnets & Ethical Bribes: Are You Using Them in Your Marketing Efforts?

{3:50 minutes to read} An ethical bribe/lead magnet is a resource that is offered on your website for freevaluable enough to the reader that they are willing to give their email address to get it.

Lead Magnets & Ethical Bribes: Are You Using Them in Your Marketing Efforts? by Mark Bullock

That being said, why would you use such a tactic?

Well, if you’ve done word-of-mouth marketing online to gain a visitor to your website or blog, what’s the next step? You always want to have a call-to-action. In many cases, people are not ready to make a decision on your services right away. So you want to have the opportunity to stay in touch with them (with their permission) and reinforce your potential value to them & your status as a Branded Expert™.

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Are Reviews Better Than Testimonials? New Insights For 2018

Are Reviews Better Than Testimonials? New Insights For 2018 by Vikram RajanWhat’s the difference between reviews and testimonials? For now, let’s think of reviews as collected on third-party platforms (Google Reviews, Yelp, Zillow, TripAdvisor, Avvo) and testimonials as those collected directly by businesses.

There are notable exceptions: LinkedIn enables you to collect and curate what it calls “recommendations.” And you can collect reviews directly on your Facebook page. Let’s reserve ratings as those done by professional critics, like Michelin, J.D. Power, The New York Times, and Grammy or Academy Awards.

Read the whole article on Forbes.

 

Vikram Rajan, Co-Founder
Telephone: (888) 952-4630
Email: Vik@phoneBlogger.net
Website: phoneBlogger.net

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Top Seven Overlooked Benefits Of Testimonials

Top Seven Overlooked Benefits Of Testimonials by Vikram Rajan

When was the last time you updated your website’s testimonials? Google and other search engines promote websites with frequent updates. Do you find the process awkward — asking a client for a testimonial, following up to actually get it and then publishing it on your website?

Read the whole article on Forbes.

 

Vikram Rajan, Co-Founder
Telephone: (888) 952-4630
Email: Vik@phoneBlogger.net
Website: phoneBlogger.net

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Influencer Marketing You Can Afford: How To Convert ‘Likes’ Into Buyers

Influencer Marketing You Can Afford: How To Convert 'Likes' Into Buyers by Vikram Rajan

Influencer marketing typically refers to paying celebrity influencers — those with large followings on social media, blogs, newsletters, etc. — to promote your brand. However, research shows that micro-influencers — those with 10,000 followers or less — are actually even more influential. That is, a higher percentage of their following converts into clients or customers. Plus, these micro-influencers command lower rates, boosting your ROI. (Still, their rates may be too high for you to pay repeatedly.)

Read the whole article on Forbes.

 

Vikram Rajan, Co-Founder
Telephone: (888) 952-4630
Email: Vik@phoneBlogger.net
Website: phoneBlogger.net

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Do You Have All Five Types Of Testimonials?

Not all testimonials are made equal. Some reviews may be from raving fans, while others are just raving mad. Beyond questionable reviews, though, testimonials affirm your value in the voices of those benefitted by you. Testimonials most often come from clients, but colleagues can also edify you. Here are five types of testimonials you should collect and promote (with permission).

Read the whole article on Forbes.

 

Vikram Rajan, Co-Founder
Telephone: (888) 952-4630
Email: Vik@phoneBlogger.net
Website: phoneBlogger.net

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Does Your Bio Inspire Prospects to Want to Work With You?

Does Your Bio Inspire Prospects to Want to Work With You? by Mark Bullock{2:00 minutes to read} A professional bio is a critical component for business owners and entrepreneurs—especially those in professional services. Prospects, COIs, and referrals are Googling you, and it’s important to share your credentials, experience, and achievements via a concise format, i.e., your professional bio. 

A basic bio is standard, but you can enhance your brand by expanding your bio into a “creation story.” 

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More Than Four Cross-Marketing Techniques To Increase Referrals

More Than Four Cross-Marketing Techniques To Increase Referrals by Vikram Rajan

Have you heard of the Golden Rule of Referrals? “The more you refer unto others, the more others will refer unto you.” Cross-marketing is one technique that makes giving and receiving referrals easier. Help your business — and your colleagues — gain more exposure, nurture more referrals and close more business with these four cross-marketing ideas.

Read the whole article on Forbes.

 

Vikram Rajan, Co-Founder
Telephone: (888) 952-4630
Email: Vik@phoneBlogger.net
Website: phoneBlogger.net

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phoneBlogger.net—WAY More Marketing Than Just Content Marketing

phoneBlogger.net—WAY More Marketing Than Just Content Marketing by Mark Bullock

{3:42 minutes to read} As a phoneBlogger.net client, there are many value added features that innately come with content marketing.

Built-In Features of phoneBlogger.net’s Content Marketing:

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Are Your Online Properties a Hacker’s “Dream”? Protect Yourself Now!

Are Your Online Properties a Hacker’s “Dream”? Protect Yourself Now! by Mark Bullock

{4:25 minutes to read} Hacking and Internet intrusion is on the rise. Issues are occurring in websites, social media, and even in some email systems. It is incredibly important to take serious and consistent steps to ensure that your online properties (Facebook, Google+, LinkedIn profiles, newsletter programs, website and/or blog) are protected to the greatest extent possible. 

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Help Us Help You…More

Every Monday morning, your dedicated phoneBlogger.net team huddles on a conference call reviewing what I call the “Vital Signs” for each client. The “vitals” include:
  • when your latest blog article was published,
  • where it was promoted,
  • the date of your latest newsletter, 
  • the upcoming step of your upcoming article,
  • your idea bank & approved article bank, etc. 

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phoneBlogger.net’s Onboarding Process: A Springboard to Word-of-Mouth Marketing Results

phoneBlogger.net’s Onboarding Process: A Springboard to Word-of-Mouth Marketing Results by Mark Bullock

{3:33 minutes to read} phoneBlogger.net has a detailed and well-oiled client onboarding process that starts with the end in mind—to create full engagement in our process and for clients to produce and distribute smart articles to their network.

The onboarding process is a coordinated effort—and it works. 

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The Four C’s Of Earning More Referrals

The Four C's Of Earning More Referrals by Vikram Rajan

Why aren’t you being referred more? Well, do you deserve to be? Know of others who are referred a lot, but don’t deserve to be? Here are their secrets: the four C’s of “referability.”

Read the whole article on Forbes.

 

Vikram Rajan, Co-Founder
Telephone: (888) 952-4630
Email: Vik@phoneBlogger.net
Website: phoneBlogger.net

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7 Surprising Benefits of Testimonials

{Read length: 7 minutes} Why do we showcase testimonials on our websites and other marketing? We all know that testimonials edify our credibility and trust; nowadays, this is called “social proof.” Of course, some use testimonials to “humblebrag” (y’know, to humbly brag about yourself – in this case, through a third party). Citing testimonials helps to overcome objections from prospects; testimonials also combat negative reviews found online. Those are 4 basic benefits: You may be overlooking 7 other surprising benefits of testimonials.

Before we get to those, when was the last time you updated your website’s testimonials? Even if you do have easy access to your site (via WordPress, etc.) it can be a pain to ask a client for a testimonial, and then follow-up to actually get it, and then to get it onto your website, and then to do this over and over again. Here’s a cheap plug: Check out Raviate.com; it’ll automate this whole process for you, make it fun, and really capture your client’s passion. Now back to our regularly scheduled programming: Continue reading

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