Marketing Channels

5 Ethical Bribes (Lead Magnets) to Use in Your Marketing Efforts

5 Ethical Bribes (Lead Magnets) to Use in Your Marketing Efforts by Mark Bullock{3:40 minutes to read} A lead magnet, or ethical bribe, is used to entice a web visitor or prospect to provide your contact information (email address) so that you can add them to your mailing list.

Continue reading

Print Friendly

Influencer Marketing You Can Afford: How To Convert ‘Likes’ Into Buyers

Influencer Marketing You Can Afford: How To Convert 'Likes' Into Buyers by Vikram Rajan

Influencer marketing typically refers to paying celebrity influencers — those with large followings on social media, blogs, newsletters, etc. — to promote your brand. However, research shows that micro-influencers — those with 10,000 followers or less — are actually even more influential. That is, a higher percentage of their following converts into clients or customers. Plus, these micro-influencers command lower rates, boosting your ROI. (Still, their rates may be too high for you to pay repeatedly.)

Read the whole article on Forbes.

 

Vikram Rajan, Co-Founder
Telephone: (888) 952-4630
Email: Vik@phoneBlogger.net
Website: phoneBlogger.net

Print Friendly

phoneBlogger.net—WAY More Marketing Than Just Content Marketing

phoneBlogger.net—WAY More Marketing Than Just Content Marketing by Mark Bullock

{3:42 minutes to read} As a phoneBlogger.net client, there are many value added features that innately come with content marketing.

Built-In Features of phoneBlogger.net’s Content Marketing:

Continue reading

Print Friendly

Are Your Online Properties a Hacker’s “Dream”? Protect Yourself Now!

Are Your Online Properties a Hacker’s “Dream”? Protect Yourself Now! by Mark Bullock

{4:25 minutes to read} Hacking and Internet intrusion is on the rise. Issues are occurring in websites, social media, and even in some email systems. It is incredibly important to take serious and consistent steps to ensure that your online properties (Facebook, Google+, LinkedIn profiles, newsletter programs, website and/or blog) are protected to the greatest extent possible. 

Continue reading

Print Friendly

phoneBlogger.net’s Onboarding Process: A Springboard to Word-of-Mouth Marketing Results

phoneBlogger.net’s Onboarding Process: A Springboard to Word-of-Mouth Marketing Results by Mark Bullock

{3:33 minutes to read} phoneBlogger.net has a detailed and well-oiled client onboarding process that starts with the end in mind—to create full engagement in our process and for clients to produce and distribute smart articles to their network.

The onboarding process is a coordinated effort—and it works. 

Continue reading

Print Friendly

Your Newsletter: Just Passing Through?

Your Newsletter: Just Passing Through? by Mark Bullock

{4:45 minutes to read} We typically call the monthly email we send out for our clients a newsletter, but most times it’s actually a custom digest email of their blog articles. That’s by design, and there’s a lot that goes into each newsletter. Now, while a newsletter is a good vehicle to share content, we don’t want recipients to only read what’s arrived in their inbox; we want to send them to the client’s website.

Continue reading

Print Friendly

Someone Wants to Share MY Article on their Blog & Newsletter? Good Idea, Yes or No? Part 2

Someone Wants to Share MY Article on their Blog & Newsletter? Good Idea, Yes or No? Part 2 by Mark Bullock

{3:45 minutes to read} In Part 1, I brought up several questions to ask yourself and any party requesting to share your articles on their blog or website.

Below are some other ways in which your article may be shared that can present additional pitfalls.

Continue reading

Print Friendly

Someone Wants to Share My Article on their Blog & Newsletter? Good Idea, Yes or No? Part 1

Someone Wants to Share MY Article on their Blog & Newsletter? Good Idea, Yes or No? Part 1 by Mark Bullock

{2:50 minutes to read} You’ve done a great job writing blog articles that others find informative and interesting—so much so that others want to include your content on their site. On the surface and in practice, most of the time, it’s a great idea, but sometimes it may not be. Ask yourself these questions:

Continue reading

Print Friendly

Apps to Make Social Media Less Time-Consuming

Apps to Make Social Media Less Time Consuming by Vikram Rajan

{4:05 minutes to read} It’s hard to keep up with all of the emails you get from clients and other VIPs. It’s also hard to keep up with the marketing outreach you have to do. It’s equally hard to find time to keep up with all the social media networks like Facebook, LinkedIn, and Twitter in your day-to-day work.

phoneBlogger.net can help you with the blogging. But there are also phone apps that you can use to keep up with others and market yourself in an authentic way. In a few taps, you can like, comment on, and share what your friends & VIPs are doing.

Continue reading

Print Friendly

3 Ways to Increase Your Twitter Followers

3 Ways to Increase Your Twitter Followers by Vikram Rajan

{4:09 minutes to read} Twitter is best for anyone who wants to be seen on a stage. This includes the obvious people who are usually on stage, including performers, entertainers, and celebrities, but also government officials and politicians, authors, and subject matter experts. If you are looking for more speaking engagements and more opportunities to be behind a microphone and literally, if not figuratively, on a stage, then Twitter is the right platform for you.

Continue reading

Print Friendly

Does Your Marketing Actually Make You Money?

Does Your Marketing Actually Make You Money? by Vikram Rajan

We are pleased to share this article by guest author, Rod Bristol.

OKAY! You went to your annual conference and heard the highly paid, highly profane keynote speaker rail at you for 90 minutes about how you need to run Facebook ads! You got convicted! You then went through the process of creating the ad, measuring the ad for reach, amplification, content, and engagement trends; figuring out if anyone likes it, comments on it, or actually shares it with others. But how do you know if you’re actually MAKING ANY MONEY from the ad?

Continue reading

Print Friendly

How You Present Your Content on Mobile Devices Has Reached Critical Mass

How You Present Your Content on Mobile Devices Has Reached Critical Mass by Mark Bullock

{6:25 minutes to read} In the general context of business, we have to recognize the continuing movement toward more mobilization—starting from PalmPilots and laptops to now regularly conducting business on a smartphone. 

I’ve done other posts in the past discussing the need for your website to be mobile optimized—not just mobile friendly, but mobile optimized. We also need to start paying attention to some technologies, like hashtags on LinkedIn, which are coming into play. It’s too early for us to comment much because they haven’t finished it yet. They haven’t really made it clear what they’re doing, other than that hashtags have appeared on LinkedIn’s mobile app and desktop versions, but they aren’t clickable yet on desktops.

We’re experimenting and looking into it now, but this overall trend brings to light the need to accommodate a mobile workforce and being able to do business on mobile devices.

Continue reading

Print Friendly

What’s the Right Length for Your Blog?

What’s the Right Length for Your Blog? by Vikram Rajan

{3:07 minutes to read} There really isn’t one perfect length for blog articles. But given people’s short attention spans these days, you should make sure that readers remain interested from beginning to end. If you’re using your blog as a marketing vehicle, keep your articles short and simple.

Continue reading

Print Friendly

The Final Phase of the Sales Funnel: Asking for Testimonials and Referrals

The Final Phase of the Sales Funnel: Asking for Testimonials and Referrals by Vikram Rajan

{2:55 minutes to read} As professional marketers, our goal is not to close the sale but to open a relationship. This is the difference between a customer and a client.

When a potential client, aka “a prospect,” walks through the door or calls on the phone, the sales process has begun. A sales “funnel” is wider at the top, where there are multiple prospects, and grows narrower as a smaller number of prospects actually become active clients. Inside the sales funnel, there are many phases, involving multiple meetings and interactions, before a prospect becomes a client.

Continue reading

Print Friendly

How to Capture the Attention of a Prospect…Long Before They Seek out Your Services? Start an Advice Column!

How to Capture the Attention of a Prospect...Long Before They Seek out Your Services? Start an Advice Column! by Mark Bullock

{3:10 minutes to read} An advice column opens a dialog with potential clients who are seeking “help” and who might not yet know that your service could be their best option.

An advice column presents a real opportunity to broaden your audience. It is a totally separate engagement from what your blog posts provide. An advice column allows you to provide a valuable resource for and open dialog with people who have questions and concerns that are related to the service that you provide. This engagement occurs much sooner than waiting for them to get information elsewhere, which will rarely lead them to your doorstep.

Continue reading

Print Friendly

7 Cross-Promotion Strategies to Boost Referrals

7 Cross-Promotion Strategies to Boost Referrals by Mark Bullock

{4:15 minutes to read} There are a lot of different ways in which you can engage others in your co-marketing.

In the phoneBlogger.net world, we are, of course, focused primarily on blogs and newsletters. Cross promotion is the next level of marketing by utilizing these tools:

Strategy #1: Quote Others

Quoting others is the opportunity to take something that somebody else has already written or published, be able to quote what they have said, and then expand upon it. In most cases, you’d want to get permission unless it’s a very short quote. In the process of getting permission, you’re essentially allowing for cross-promotion and possibly encouraging the other party to mention that they were quoted by you.

Continue reading

Print Friendly

3 Ways to Measure Results

3 Ways to Measure Results by Vikram Rajan

{4:00 minutes to read} There’s an old adage: “Only 20% of marketing works; 80% is a waste. We just don’t know which 80%!” Even worse, the 80% is a changing set: What worked yesterday may not work tomorrow, and so forth. Unfortunately, much of marketing is trial & error and A/B testing. Still, I find clients who have “tried nothing and are all out of ideas” (a Simpsons quote; email me for the episode).

How can we improve the odds if we don’t measure what we’re doing? A leading indicator of positive results is our automated, systematic, and repeated actions. These include our marketing technologies (e.g., Constant Contact and its autoresponder, and a new entrant to automating testimonial marketing, Raviate, which is looking for private testers — email me).

Continue reading

Print Friendly

Marketing Fitness — 6 Key Strategies to Implement (Part 2)

Marketing Fitness — 6 Key Strategies to Implement (Part 2) by Mark Bullock

{4:45 minutes to read} Continuing our discussion from the last blog post, today’s article examines some more health & fitness lessons that can be applied to marketing.

Don’t overdo it.

Although pushing yourself can be a good thing, you don’t want to take it too far. In physical fitness, when you feel a tingling or slight burning sensation, it means your muscle fibers are breaking down. That night, while you sleep, the muscles rebuild stronger.

Continue reading

Print Friendly

Do You Promote Your Articles Through Your Personal Networks?

Do You Promote Your Articles Through Your Personal Networks? by Mark Bullock

{2:05 minutes to read} Here at phoneBlogger, we work with most of our clients on promoting their original articles through newsletters as well as business & company pages on social media platforms such as Facebook, LinkedIn, Google+, or Twitter.

Clients might also have accounts on community networking sites like Gotham, for example. Most clients also maintain personal profiles on some of these sites. Also, they often produce content that could be considered public interest or public service because they are informational and educational in nature, rather than promotional.

Let us take that a step further.

Continue reading

Print Friendly