Videosocials.net co-founder, Mark Bullock, takes us through all the steps to getting ROI with your marketing. Stay up to date, get our newsletter Transcript: You're doing videos for your marketing. Are you also concerned about what is the return on investment or your ROI ? Hi, I'm Mark Bullock. I'm the co-founder Videosocials.net [...]
You may have a great piece of content but once a prospect reads and closes it, you’re out of their mind. How do you stay top of mind? Videosocials.net co-founder, Mark Bullock, provides some strategies on how to stay on the radar of those people who have read and like your content. Stay up to [...]
Videosocials.net and phoneBlogger.net COO and Co-Founder, Mark Bullock, shares one action you can take across social media platforms that will take your social media campaign to the next level. Transcript: So, I’ve got a dirty little secret for you when it comes to social media. Hi, I’m Mark Bullock with Videosocials.net and phoneBlogger.net . And [...]
{2:40 minutes to read} Content marketing has its own dictionary — blog post, social media post, and e-newsletter just to name a few. The what and the why for each vary and have different purposes along the marketing trajectory — a spectrum that starts with the creation of content, then the publication of content, and [...]
{3:15 minutes to read} The start of a new year is a great time to get back to basics. In the marketing world, that means asking ourselves: What are our goals? How do we reach our targets? What are we intending here? What are our basic tenets — these authentic aspects of marketing? Authentic Marketing [...]
{3:10 minutes to read} Content marketing has myriad definitions; but in essence, it encompasses information that readers would like to consume online. phoneBlogger has been helping clients with their content marketing efforts for nearly a decade, and we are excited to be experimenting with a new offering with tremendous potential. For content marketing to be [...]
{2:30 minutes to read} Consistent, educational, (and non-self-promotional) newsletters are an integral part of your online marketing strategy. One of the initial challenges for many entrepreneurs is building a mailing list. Where Do the Email Addresses Come From? Your Email Program An obvious place to start is your email program: Outlook, Gmail, Thunderbird, etc. Many [...]
{2:35 minutes to read} An important component to any marketing strategy is establishing your online presence. If you are getting started with your marketing budget, there are a lot of free social media platforms and low-cost marketing channels to consider. Note: A social media presence does not replace connecting in person, yet it does [...]
{2:30 minutes to read} Business is good. And then, business slows down. How can you become, and most importantly, stay a dominant force in your market segment? […]
{2:45 minutes to read} If you own or work for a professional practice, you need to be active on LinkedIn and other social media platforms. Our clients know the importance of publishing blog articles, developing educational content, etc.—and those article signatures need to have your headshot. There’s a myriad of places in the professional world in [...]
{2:35 minutes to read} Blogging, newsletters, and social media engagement are a critical part of building your Branded Expert status. These tools can do wonders to help expand your reach and keep you on the radar screens of those that are already familiar with you, as well as past and potential new clients. [...]
{2:45 minutes to read} Generally speaking, people are happy to complain if they have a problem with a product or service. It’s human nature. Someone is far more likely to go out of their way to criticize than to endorse or compliment. Because of this, as a business owner, you have to take a proactive [...]
{5:25 minutes to read} Why are online ratings, reviews, endorsements, and recommendations something that you should be concerned about? If a potential client looks for you online, they’re going to look for you by name and profession or industry. If these potential clients see favorable comments, it’s one of the deciding factors as to whether [...]
Communities of customers or clients can be virtuous circles, growing themselves through a network effect. If you’re looking to scale your business and enjoy sustainable growth, forging and nurturing your customer community is worth the effort. Imagine if every customer or client brought you one more. […]
Influencer marketing typically refers to paying celebrity influencers -- those with large followings on social media, blogs, newsletters, etc. -- to promote your brand. However, research shows that micro-influencers -- those with 10,000 followers or less -- are actually even more influential. That is, a higher percentage of their following converts into clients or customers. Plus, these micro-influencers command [...]
{2:00 minutes to read} A professional bio is a critical component for business owners and entrepreneurs—especially those in professional services. Prospects, COIs, and referrals are Googling you, and it’s important to share your credentials, experience, and achievements via a concise format, i.e., your professional bio. A basic bio is standard, but you can enhance your [...]
{3:42 minutes to read} As a phoneBlogger.net client, there are many value added features that innately come with content marketing. Built-In Features of phoneBlogger.net’s Content Marketing: […]
{4:25 minutes to read} Hacking and Internet intrusion is on the rise. Issues are occurring in websites, social media, and even in some email systems. It is incredibly important to take serious and consistent steps to ensure that your online properties (Facebook, Google+, LinkedIn profiles, newsletter programs, website and/or blog) are protected to the greatest [...]
{3:33 minutes to read} phoneBlogger.net has a detailed and well-oiled client onboarding process that starts with the end in mind—to create full engagement in our process and for clients to produce and distribute smart articles to their network. The onboarding process is a coordinated effort—and it works. […]
{3:45 minutes to read} In Part 1, I brought up several questions to ask yourself and any party requesting to share your articles on their blog or website. Below are some other ways in which your article may be shared that can present additional pitfalls. […]
