Someone Wants to Share My Article on their Blog & Newsletter? Good Idea, Yes or No? Part 1

Someone Wants to Share MY Article on their Blog & Newsletter? Good Idea, Yes or No? Part 1 by Mark Bullock

{2:50 minutes to read} You’ve done a great job writing blog articles that others find informative and interesting—so much so that others want to include your content on their site. On the surface and in practice, most of the time, it’s a great idea, but sometimes it may not be. Ask yourself these questions:

1. What website do they want to republish your work on? You need to look and see what industry and/or typical topics they’re talking about.

2. Are they an instigator, or are they somebody who’s a proponent of an industry, service, or even a political view, etc., that you agree with or do not agree with? If you don’t agree with the rest of the content they have on their site, then I would suggest that you may not want your article published there.

3. How well do you know this person or business? Check to make sure you’re in alignment and not at odds or in competition in some way.

4. If you agree with what this person has already published, do they have your type of integrity? Are their site and services something you feel you could refer? By allowing your publication on their site, it’s a quasi-endorsement of them and their site.

Then there are the logistics of managing that process and what you’re going to allow them to publish. Are you going to allow them to publish an excerpt and title, or just the title and a link back to you? Are you going to let them publish your entire article? Regardless of your choice, we strongly recommend that the credit goes back to you with a link back to your original article on your site.

As soon as you create something new online, you basically own its copyright, by default. You have rights with that. The flip-side of this coin is that there will be those who republish your work without your permission. It’s very difficult to prevent that from happening, but if somebody does ask permission, please take a look at what they have going and see if you’re in alignment; control how your article is republished and in what context.

In Part 2, I’ll discuss other pitfalls that may occur after permission to share is granted.


Mark Bullock
Telephone: (631) 754-0800



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