Advertising

Marketing Fitness — 6 Key Strategies to Implement (Part 2)

2018-03-27T08:06:20-04:00

{4:45 minutes to read} Continuing our discussion from the last blog post, today’s article examines some more health & fitness lessons that can be applied to marketing. Don’t overdo it. Although pushing yourself can be a good thing, you don’t want to take it too far. In physical fitness, when you feel a tingling or [...]

Marketing Fitness — 6 Key Strategies to Implement (Part 2)2018-03-27T08:06:20-04:00

Facebook’s Instant Articles: Useful for Professional Services?

2018-03-27T08:08:23-04:00

{3:12 minutes to read} Social media has revolutionized marketing in some ways by providing opportunities for free and fast marketing. The technology in this space changes quickly; the options that are available now will most likely be very different down the road.   As the social media landscape continues to evolve, we research and vet [...]

Facebook’s Instant Articles: Useful for Professional Services?2018-03-27T08:08:23-04:00

Word-of-Mouth Marketing vs Advertising

2018-03-27T08:09:20-04:00

{3:15 minutes to read} At Practice Marketing, Inc., we feel that word-of-mouth marketing yields more long-term and higher quality results than advertising does. This is because there’s an implied trust that comes with word-of-mouth marketing, especially if you’re reinforcing it with educational and informational content in the form of blog posts, newsletters, articles, and social [...]

Word-of-Mouth Marketing vs Advertising2018-03-27T08:09:20-04:00

Pay-Per-Click: Costly Mistakes to Avoid

2018-03-28T04:48:12-04:00

{3:55 minutes to read} If you are considering Pay-Per-Click (PPC) advertising, there are many providers to choose from including Google, Yahoo, and Bing. Google is the largest player in the game, raking in 80+% of the search market. Years ago, getting visitors by utilizing PPC was fairly easy, but today the competition is formidable. For [...]

Pay-Per-Click: Costly Mistakes to Avoid2018-03-28T04:48:12-04:00

Does Business Feel Like a Roller Coaster? 5 Tips to Leverage the Ups & Downs

2018-03-28T04:49:04-04:00

{3:00 minutes to read} Any number of things can affect the ebb and flow of business. Acknowledge that there will be cycles, and use the downtime wisely. I often see clients in professional services experience being busy one month, but not the next. The workflow gets crazy busy for a while, and then it’s like [...]

Does Business Feel Like a Roller Coaster? 5 Tips to Leverage the Ups & Downs2018-03-28T04:49:04-04:00

Consistency, Frequency and Value: The 3 Elements of Getting & Maintaining Your Audience’s Attention

2018-03-28T05:35:34-04:00

In the world of marketing, whatever it is that you choose to do, unless you are doing it consistently, you can’t know whether or not it will work. Many people I’ve spoken with over the years have said they have tried multiple marketing approaches – newsletters, advertising, social media, etc. – and that none of [...]

Consistency, Frequency and Value: The 3 Elements of Getting & Maintaining Your Audience’s Attention2018-03-28T05:35:34-04:00

What Does it Take to Build a Successful Professional Practice?

2018-03-28T05:41:50-04:00

Quite often a client or prospective client will ask, in one form or another ,”What does it take to make my professional practice successful?” What they are typically defining “successful” as is making a living at it. Below is my response to a Family Mediator client, and although it’s written with a Mediation practice in [...]

What Does it Take to Build a Successful Professional Practice?2018-03-28T05:41:50-04:00

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