Blog Articles

Don’t Blast Your Sales Message to New Contacts—Try This Instead!

Don’t Blast Your Sales Message to New Contacts—Try This Instead! by Mark Bullock

{4:48 minutes to read} For the majority of professional service providers (like most of you), you should realize you cannot depend solely on your online marketing & networking efforts as your only means of marketing. Offline (in-person) professional relationships cannot be replaced by online efforts, but they can be augmented and reinforced.

Keep in mind that for the most of the professional services, referrals will come from people who know, like, and trust you—and—have met you in person, or at the least spoken with you on the phone.

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Our Love/Hate Relationship with Being Reminded

Our Love/Hate Relationship with Being Reminded by Mark Bullock

{4:15 minutes to read} How does phoneBlogger remind its clients of publication deadlines, approvals, and appointments?

Like every business, we walk a fine line between being a nuisance and being diligent when communicating with our clients. I was speaking a week or so ago with one of our editors about reminding me, and other clients, about something important. In this particular case, she was reminding me to review a newsletter that needed my approval.

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7 Cross-Promotion Strategies to Boost Referrals

7 Cross-Promotion Strategies to Boost Referrals by Mark Bullock

{4:15 minutes to read} There are a lot of different ways in which you can engage others in your co-marketing.

In the phoneBlogger.net world, we are, of course, focused primarily on blogs and newsletters. Cross promotion is the next level of marketing by utilizing these tools:

Strategy #1: Quote Others

Quoting others is the opportunity to take something that somebody else has already written or published, be able to quote what they have said, and then expand upon it. In most cases, you’d want to get permission unless it’s a very short quote. In the process of getting permission, you’re essentially allowing for cross-promotion and possibly encouraging the other party to mention that they were quoted by you.

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3 Ways to Measure Results

3 Ways to Measure Results by Vikram Rajan

{4:00 minutes to read} There’s an old adage: “Only 20% of marketing works; 80% is a waste. We just don’t know which 80%!” Even worse, the 80% is a changing set: What worked yesterday may not work tomorrow, and so forth. Unfortunately, much of marketing is trial & error and A/B testing. Still, I find clients who have “tried nothing and are all out of ideas” (a Simpsons quote; email me for the episode).

How can we improve the odds if we don’t measure what we’re doing? A leading indicator of positive results is our automated, systematic, and repeated actions. These include our marketing technologies (e.g., Constant Contact and its autoresponder, and a new entrant to automating testimonial marketing, Raviate, which is looking for private testers — email me).

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LinkedIn Publisher (Pulse) Article Posting: Pros & Cons

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons by Mark Bullock

{3:45 minutes to read} Breaking from tradition, we have been experimenting with sharing our client’s LinkedIn publisher or “Pulse articles” to their LinkedIn groups in lieu of sharing the external article.

We are still doing blog articles for nearly all clients. We publish their blog posts’ excerpts and titles, then include links to the blog posts in their LinkedIn group discussion threads.

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Do You Promote Your Articles Through Your Personal Networks?

Do You Promote Your Articles Through Your Personal Networks? by Mark Bullock

{2:05 minutes to read} Here at phoneBlogger, we work with most of our clients on promoting their original articles through newsletters as well as business & company pages on social media platforms such as Facebook, LinkedIn, Google+, or Twitter.

Clients might also have accounts on community networking sites like Gotham, for example. Most clients also maintain personal profiles on some of these sites. Also, they often produce content that could be considered public interest or public service because they are informational and educational in nature, rather than promotional.

Let us take that a step further.

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We’ve Been Hiding Something from You:-) You’re Now Being Published on LinkedIn

{2:15 minutes to read} phoneBlogger has begun publishing your blog articles to LinkedIn Publisher. This is part of a new feature available on LinkedIn.

What is LinkedIn Publisher? Here’s what LinkedIn says:

  • Your original content becomes part of your professional profile. It is displayed on the posts section of your LinkedIn profile.

  • It’s shared with your connections and followers.

  • Members not in your network can now follow you from your long-form post to receive updates when you publish next.

  • Your long-form post is searchable both on and off of LinkedIn.

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5+ Ways We SEO Your Articles

5+ Ways We SEO Your Articles by Vikram Rajan

{2:15 minutes to read}

Recently a client emailed me to ask if we use Search Engine Optimization (SEO) practices to enhance the articles that we edit for her.

At phoneBlogger.net, we are SEO-conscious, and we use this knowledge when editing our client’s articles. Here’s how we “SEO” our client’s articles:

1. WordPress comes optimized for SEO & mobile by default. It’s like a sports car being aerodynamic, rather than an old-fashioned website reminiscent of a clunky station wagon.

2. When publishing the article, we pull out keywords (“tags/categories”) which WordPress & Google use to index the article (and create links back to the article, further boosting SEO).

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Pay-Per-Click: Costly Mistakes to Avoid

Pay-Per-Click: Costly Mistakes to Avoid By Mark Bullock

{3:55 minutes to read} If you are considering Pay-Per-Click (PPC) advertising, there are many providers to choose from including Google, Yahoo, and Bing. Google is the largest player in the game, raking in 80+% of the search market.

Years ago, getting visitors by utilizing PPC was fairly easy, but today the competition is formidable. For the amateur, it is easy to make costly mistakes, but being mindful of just a few key factors will save you money and frustration.

Key areas to pay attention to:

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2 New Cross-promotion Benefits of phoneBlogger.net!

2 New Cross-promotion Benefits of phoneBlogger.net! By Vik Rajan{Time to read: 3.5 minutes} Blogging is a means to an end. Our real focus of blogging is word-of-mouth marketing, to stay top-of-mind with referral relationships.

One of the main focuses of phoneBlogger.net and working with us is to do what we’re calling “referral-centric blogging” – where we look to prioritize topics that are fine-tuned to focus on cross-promotion, word-of-mouth and referral marketing.

For 2015, phoneBlogger.net is debuting 2 benefits for our clients, whom we call Authors.

The 1st benefit is our new web magazine called RecommendedAuthors.com. Continue reading