Blogs

Great Content? Now Get Them to Subscribe [VIDEO]

2021-10-28T14:46:33-04:00

You may have a great piece of content but once a prospect reads and closes it, you’re out of their mind. How do you stay top of mind? Videosocials.net co-founder, Mark Bullock, provides some strategies on how to stay on the radar of those people who have read and like your content. Stay up to [...]

Great Content? Now Get Them to Subscribe [VIDEO]2021-10-28T14:46:33-04:00

Connecting the Dots (Content Library) for Your Viewers

2021-10-27T13:52:02-04:00

https://www.youtube.com/watch?v=RMDOiTu1eG0 Stay up to date, get our newsletter Transcript: If you've been creating content for a while and now, you're wondering, 'Okay, when I'm doing videos or I'm doing a blog post or I'm doing a podcast, it's a one -time thing, and let's get it out there...' and you're not referencing [...]

Connecting the Dots (Content Library) for Your Viewers2021-10-27T13:52:02-04:00

Do You Actually Want Feedback? [VIDEO]

2020-01-08T21:31:20-05:00

Are your current or potential clients and referrals hearing your message? Are they understanding it the way you intended? Mark Bullock of Videosocials.net explains the value of honest feedback.

Do You Actually Want Feedback? [VIDEO]2020-01-08T21:31:20-05:00

Four Content Marketing Shortcuts: Results Without Crafting Content

2018-03-27T07:43:44-04:00

Content marketing (via blogs, podcasts, video, infographics, slides, etc.) helps you stay top-of-mind with referral relationships. When others share your content, they’re proactively recommending you. Offering premium content can also enable you to develop paying subscribers, getting you out of the hours-for-dollars rat race. And, content marketing remains a cornerstone for search engine optimization (SEO). [...]

Four Content Marketing Shortcuts: Results Without Crafting Content2018-03-27T07:43:44-04:00

phoneBlogger.net’s Onboarding Process: A Springboard to Word-of-Mouth Marketing Results

2018-03-27T07:53:20-04:00

{3:33 minutes to read} phoneBlogger.net has a detailed and well-oiled client onboarding process that starts with the end in mind—to create full engagement in our process and for clients to produce and distribute smart articles to their network. The onboarding process is a coordinated effort—and it works.  […]

phoneBlogger.net’s Onboarding Process: A Springboard to Word-of-Mouth Marketing Results2018-03-27T07:53:20-04:00

Someone Wants to Share MY Article on their Blog & Newsletter? Good Idea, Yes or No? Part 2

2018-03-27T07:54:51-04:00

{3:45 minutes to read} In Part 1, I brought up several questions to ask yourself and any party requesting to share your articles on their blog or website. Below are some other ways in which your article may be shared that can present additional pitfalls. […]

Someone Wants to Share MY Article on their Blog & Newsletter? Good Idea, Yes or No? Part 22018-03-27T07:54:51-04:00

Article Swapping: Encourage What Goes Around—to Come Around

2018-03-27T07:58:56-04:00

{3:50 minutes to read} Article swapping is an excellent opportunity to leverage content others have published on their blogs/websites. Excellent example: Our client, Ada Hasloecher, a divorce mediator, referenced an article on spousal maintenance written by a colleague, Clare Piro, who is also a client. Clare’s well-written article—which cited Dan Burns—another mediator, and client—discussed using [...]

Article Swapping: Encourage What Goes Around—to Come Around2018-03-27T07:58:56-04:00

What’s the Right Length for Your Blog?

2018-03-27T08:00:59-04:00

{3:07 minutes to read} There really isn’t one perfect length for blog articles. But given people’s short attention spans these days, you should make sure that readers remain interested from beginning to end. If you’re using your blog as a marketing vehicle, keep your articles short and simple. […]

What’s the Right Length for Your Blog?2018-03-27T08:00:59-04:00

Why Are You Sending Your Prospects to Competitors?

2018-03-27T08:01:24-04:00

{2:15 minutes to read} If you don’t have ALL of the information and answers that your prospective clients are looking for on your website, that’s exactly what you are doing. To say “times have changed” in the online marketing world would be an understatement. Your website/blog can no longer be just teaser information or espouse [...]

Why Are You Sending Your Prospects to Competitors?2018-03-27T08:01:24-04:00

7 Cross-Promotion Strategies to Boost Referrals

2018-03-27T08:05:10-04:00

{4:15 minutes to read} There are a lot of different ways in which you can engage others in your co-marketing. In the phoneBlogger.net world, we are, of course, focused primarily on blogs and newsletters. Cross promotion is the next level of marketing by utilizing these tools: Strategy #1: Quote Others Quoting others is the opportunity [...]

7 Cross-Promotion Strategies to Boost Referrals2018-03-27T08:05:10-04:00

3 Ways to Measure Results

2018-03-27T08:05:36-04:00

{4:00 minutes to read} There’s an old adage: “Only 20% of marketing works; 80% is a waste. We just don’t know which 80%!” Even worse, the 80% is a changing set: What worked yesterday may not work tomorrow, and so forth. Unfortunately, much of marketing is trial & error and A/B testing. Still, I find [...]

3 Ways to Measure Results2018-03-27T08:05:36-04:00

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons

2018-03-27T08:05:58-04:00

{3:45 minutes to read} Breaking from tradition, we have been experimenting with sharing our client’s LinkedIn publisher or “Pulse articles” to their LinkedIn groups in lieu of sharing the external article. We are still doing blog articles for nearly all clients. We publish their blog posts’ excerpts and titles, then include links to the blog posts [...]

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons2018-03-27T08:05:58-04:00

How to Get Your Email Newsletters Opened & Read!

2018-03-27T08:07:40-04:00

{5:57 minutes to read} Email newsletters are an important part of engaging your clients and driving traffic to your blog. The first step in creating a good newsletter is choosing a good return email address. The ideal address should ideally start with your name@ (this makes it personal, not generic); next best is “info@”. The [...]

How to Get Your Email Newsletters Opened & Read!2018-03-27T08:07:40-04:00

Pay-Per-Click: Costly Mistakes to Avoid

2018-03-28T04:48:12-04:00

{3:55 minutes to read} If you are considering Pay-Per-Click (PPC) advertising, there are many providers to choose from including Google, Yahoo, and Bing. Google is the largest player in the game, raking in 80+% of the search market. Years ago, getting visitors by utilizing PPC was fairly easy, but today the competition is formidable. For [...]

Pay-Per-Click: Costly Mistakes to Avoid2018-03-28T04:48:12-04:00

New Ways to New Referral-Centric Blog Article Ideas

2018-03-28T04:50:55-04:00

{3:30 minutes to read} In my last article, we introduced 2 new features available from phoneBlogger.net. In this post, I would like to introduce you to an additional value to the phoneBlogger.net suite of services. Most of our clients are familiar with BlogBrainstormer.com. phoneBlogger’s focus has always been on referral-centric blog ideas. What do I [...]

New Ways to New Referral-Centric Blog Article Ideas2018-03-28T04:50:55-04:00

TimeStamp Feature – Aims to Increase Your Readership!

2018-03-28T04:51:11-04:00

{2:25 minutes to read} We’re solidifying “timestamping” as part of phoneBlogger’s standard practice. People’s attention spans are very short online; for this reason, when their inbox is overflowing with newsletters, articles, etc., they can become easily overwhelmed. We know that many people will skim through an article, especially if it’s more than a screen-page long, [...]

TimeStamp Feature – Aims to Increase Your Readership!2018-03-28T04:51:11-04:00

Only 6 Lawyers Attended My Seminar! 4 Happy Lessons

2018-03-28T04:53:05-04:00

{Time to read: 5 minutes} Back in October 2014, I presented a seminar series for the Metropolitan Black Bar Association (MBBA). While only 6 lawyers attended the 1st workshop, there were at least 4 happy lessons for me to learn, and perhaps for others to follow. The series was modeled after the ones I presented [...]

Only 6 Lawyers Attended My Seminar! 4 Happy Lessons2018-03-28T04:53:05-04:00

How Can Blogging Turn Your Web Visitors Into Clients?

2018-03-28T05:01:40-04:00

Working with phoneBlogger isn’t only about publishing fresh blog articles on your website; we want to increase the chances those individuals landing on your website will reach out to you – and potentially become a client! At phoneBlogger, we help our clients gain recognition and become branded experts in their field by blogging, and further [...]

How Can Blogging Turn Your Web Visitors Into Clients?2018-03-28T05:01:40-04:00

5 Secrets To Crafting The Ultimate Blog Title

2018-03-28T05:29:43-04:00

The goal is always to capture the interest of the reader, to hook them and get them to read and share, but how do you pull that off? How do you make it concise and catchy, and if possible, informative and entertaining. Here are 5 techniques that we use to create a blog title that [...]

5 Secrets To Crafting The Ultimate Blog Title2018-03-28T05:29:43-04:00

Do You Know the Value of a Blog Excerpt?

2018-03-28T05:29:31-04:00

I recommend using excerpts for one purpose: To drive everyone back to the blog itself. Excerpts enable visitors to skim through for articles of interest. If we didn’t use the “excerpt” method on the blog listing page (where blogs are displayed sequentially), visitors would be scrolling down the page for days, which they simply won’t [...]

Do You Know the Value of a Blog Excerpt?2018-03-28T05:29:31-04:00

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