Centers of Influence (COI)

7 Cross-Promotion Strategies to Boost Referrals

7 Cross-Promotion Strategies to Boost Referrals by Mark Bullock

{4:15 minutes to read} There are a lot of different ways in which you can engage others in your co-marketing.

In the phoneBlogger.net world, we are, of course, focused primarily on blogs and newsletters. Cross promotion is the next level of marketing by utilizing these tools:

Strategy #1: Quote Others

Quoting others is the opportunity to take something that somebody else has already written or published, be able to quote what they have said, and then expand upon it. In most cases, you’d want to get permission unless it’s a very short quote. In the process of getting permission, you’re essentially allowing for cross-promotion and possibly encouraging the other party to mention that they were quoted by you.

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What Is CRM & Does Your Business Need It?

What is CRM & Does Your Business Need It? by Mark Bullock & Monika Wood

{3:30 minutes to read} Customer Relationship Management (CRM) is basically a hub where people organize, store and stay in touch with their customers or clients, whether for a service, product or company.

Unlike a standard contact list or email program designed for a single user, CRM is more functional and interactive. It allows you to host multiple users in one place, and makes keeping in contact by newsletter or email more streamlined.

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