Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1) by Mark Bullock

{4:50 minutes to read} When I was younger, with a rather extreme physical regimen of fitness including football, wrestling, tennis, weightlifting, etc., I often repeated the same cycle — I’d push myself too hard, get injured, and then I’d have to stop. And when I stopped, I stopped completely. I’d go from one extreme of activity level to the other. As I got older, I struggled to keep my weight under control.

A couple of years ago, I had become considerably overweight, and my past injuries made even mild activity — like walking the dogs for 15 minutes — excruciating. Finally, I decided to try a different approach.

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Word-of-Mouth Marketing vs Advertising

Word-of-Mouth Marketing vs Advertising by Mark Bullock

{3:15 minutes to read} At Practice Marketing, Inc., we feel that word-of-mouth marketing yields more long-term and higher quality results than advertising does.

This is because there’s an implied trust that comes with word-of-mouth marketing, especially if you’re reinforcing it with educational and informational content in the form of blog posts, newsletters, articles, and social media participation. All of those things lend credibility and expert status into the branding of you and your firm.

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When is the Right Time to Send Your Article?

 When is the Right Time to Send Your Article? By Vikram Ranjan

{3:50 minutes to read} What time is the right time to send your email newsletter to promote your blog? At phoneBlogger.net we have a set of best practices that maximize your audience and your impact. Many sources, including Constant Contact, have determined what times are best to post to social media or send email newsletters.

Friday afternoons are considered among the worst times to send emails or posts. The best days are Tuesday, Wednesday, & Thursday. The best hours are between 10:00 a.m. & 2:00 p.m. — when people have more free time & mental focus. The 10:00 a.m. & 2 p.m. hours are similar. After lunch, people get back to their desks & clean out their inboxes.

In the morning, you’re usually dealing with a deluge – by 10:00 a.m., you’ve gone through all of your inboxes. So when a fresh, new email arrives, you’re able to look at it. Even if it’s an email newsletter from a sales professional, you have a few minutes to peruse it.

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Be Interviewed on Our New YouTube Podcast

Encourage cross-promotion referrals By Vikram Rajan

Who recommends you? Who do you recommend? On Pareto’s Principle alone, most likely more than 80% of your lucrative clients come from less than 20% of these Referral Relationships. What are you doing to nurture such cross-marketing?

What if every 1 of your clients brought you 1 more client? That’s how we start the pB Intro Video (on our homepage). What if every 1 of your Referral Relationships brought you 1 more Referral Relationship? That’s the power of encouraging cross-promotion; this is another way phoneBlogger.net can help you.

In what other ways can we pro-actively encourage more referrals from your colleagues?

  • Have we promoted your articles through your special networking groups (like Gotham, A’s Net, etc)?
    We’ve helped many clients do this.
  • Have you had a guest author on your blog yet?
    We’ve helped many of our clients to do so.
  • Have you swapped articles in someone else’s newsletter?
    We’ve already helped a few clients co-blog.
  • Want to learn more about these opportunities?
    Read our blog article on the topic (featured in a new book called “The Happy Law Practice”).

Now, we want to do more to help you encourage more cross-promotion & referrals from your colleagues, with (no-camera-needed) videos: Continue reading