Electronic Newsletters

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1) by Mark Bullock

{4:50 minutes to read} When I was younger, with a rather extreme physical regimen of fitness including football, wrestling, tennis, weightlifting, etc., I often repeated the same cycle — I’d push myself too hard, get injured, and then I’d have to stop. And when I stopped, I stopped completely. I’d go from one extreme of activity level to the other. As I got older, I struggled to keep my weight under control.

A couple of years ago, I had become considerably overweight, and my past injuries made even mild activity — like walking the dogs for 15 minutes — excruciating. Finally, I decided to try a different approach.

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How to Get Your Email Newsletters Opened & Read!

How to Get Your Email Newsletters Opened & Read! by Mark Bullock

{5:57 minutes to read} Email newsletters are an important part of engaging your clients and driving traffic to your blog.

The first step in creating a good newsletter is choosing a good return email address. The ideal address should ideally start with your name@ (this makes it personal, not generic); next best is “info@”. The domain should ideally be your company’s own (yourcompany.com), not a free one like Gmail or Yahoo.

The next step is a creating compelling subject line. Avoid terms like “free” or “new.” These are often used by email spammers & scammers, so readers are likely to mistake your email for spam and discard it.

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Word-of-Mouth Marketing vs Advertising

Word-of-Mouth Marketing vs Advertising by Mark Bullock

{3:15 minutes to read} At Practice Marketing, Inc., we feel that word-of-mouth marketing yields more long-term and higher quality results than advertising does.

This is because there’s an implied trust that comes with word-of-mouth marketing, especially if you’re reinforcing it with educational and informational content in the form of blog posts, newsletters, articles, and social media participation. All of those things lend credibility and expert status into the branding of you and your firm.

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When is the Right Time to Send Your Article?

 When is the Right Time to Send Your Article? By Vikram Ranjan

{3:50 minutes to read} What time is the right time to send your email newsletter to promote your blog? At phoneBlogger.net we have a set of best practices that maximize your audience and your impact. Many sources, including Constant Contact, have determined what times are best to post to social media or send email newsletters.

Friday afternoons are considered among the worst times to send emails or posts. The best days are Tuesday, Wednesday, & Thursday. The best hours are between 10:00 a.m. & 2:00 p.m. — when people have more free time & mental focus. The 10:00 a.m. & 2 p.m. hours are similar. After lunch, people get back to their desks & clean out their inboxes.

In the morning, you’re usually dealing with a deluge – by 10:00 a.m., you’ve gone through all of your inboxes. So when a fresh, new email arrives, you’re able to look at it. Even if it’s an email newsletter from a sales professional, you have a few minutes to peruse it.

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Boost Newsletter Results in 1 Minute: Constant Contact QuickSend

Boost Newsletter Results in 1 minute: Constant Contact QuickSend By Vikram RajanHow many times do you check your LinkedIn or Facebook during the day? And how often do you check your email? Despite all the social media hype, studies continue to show the greater efficacy of email newsletters. Sent via platforms like Constant Contact, you can track the results like:

  1. Who opens your email
  2. Who clicks on which link
  3. Who forwards your email
  4. And at what time/day they did any of the above.

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