Email Marketing

3 Reasons to Keep Marketing During Your Busy Season

3 Reasons to Keep Marketing During Your Busy Season by Vikram Rajan

{4:30 minutes to read} Very often, during the barrage of business, there isn’t as much time or energy for marketing. Yet, the busy season doesn’t literally happen all at once: It happens sometimes over the course of 3 or 4 months, which means someone in that 2nd or 3rd month is very often being affected by the people who “pulled the trigger” during the 1st month.

For example, some clients wait until April to contact their accountant to file their taxes. Others, who may be ready and are much more organized, approach their tax preparer in February or even during the fall to plan for the end of the year; they are very often the ones leading by example for those who are coming in March and April.

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Are Your Email Lists VIP-Centric?

Are Your Email Lists VIP-Centric? By Vikram Rajan

{4:15 minutes to read}

Email marketing is convenient and efficient. Yet, efficiency & effectiveness are often counter to one another. Meaning, as something is more efficient, the less effective it often is. Very often the most effective forms of marketing aren’t a very efficient use of time or resources. However, quality time spent with VIP relationships often pay even greater dividends (than mass blasting, for example).

I was asked a great question last week by a new referral relationship: “How do you help clients grow their email lists?” It’s actually not about increasing the quantity, but rather increasing the quality of the email list, I told him.

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When is the Right Time to Send Your Article?

 When is the Right Time to Send Your Article? By Vikram Ranjan

{3:50 minutes to read} What time is the right time to send your email newsletter to promote your blog? At phoneBlogger.net we have a set of best practices that maximize your audience and your impact. Many sources, including Constant Contact, have determined what times are best to post to social media or send email newsletters.

Friday afternoons are considered among the worst times to send emails or posts. The best days are Tuesday, Wednesday, & Thursday. The best hours are between 10:00 a.m. & 2:00 p.m. — when people have more free time & mental focus. The 10:00 a.m. & 2 p.m. hours are similar. After lunch, people get back to their desks & clean out their inboxes.

In the morning, you’re usually dealing with a deluge – by 10:00 a.m., you’ve gone through all of your inboxes. So when a fresh, new email arrives, you’re able to look at it. Even if it’s an email newsletter from a sales professional, you have a few minutes to peruse it.

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★ ☞ You WILL Believe These Top 2 Email Subject Line Best Practices ☜ ★

You WILL Believe These Top 2 Email Subject Line Best Practices By Vikram Rajan{3:45 minutes to read} People check more email more times a day more than any other social media combined. We all know this is true – anecdotally and personally – which is what makes email newsletters a mainstay of online and word-of-mouth marketing.

Email newsletters are the perfect confluence between what is traditionally thought of as Internet marketing and what ought to be thought of as modern, 21st-century, Word-of-Mouse Marketing.

Most professionals do their work in the offline world, but they are online throughout the day – usually through company email at the very least. Hundreds of messages inundate inboxes every day, and people often find that the only way to manage them (besides automated filters or forwarding to specific folders) is to routinely bulk delete all the spam and bacn we get.

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Are Your Event Invitations Being Ignored?

Mark Bullock, co-founder of phoneBlogger.net provides tips on how to create an engaging electronic event invitation.I recently received an invitation to an event which – due to its lack of information, polish and professionalism – made me question if I was the intended recipient. While many mistakes were obvious to me as the reader, essential yet missing components may not have been so obvious to the sender.

Keep these tips in mind to construct an informative, professional and compelling event invitation:

  • Start with a solid subject line.
    Your subject needs to be clear and distinctive as to what the invite is in reference to. While “Free Seminar” may seem enticing, it doesn’t give the recipient any idea as to what the seminar is about, or any incentive to open it. The subject needs to compel the recipient to open the invite in the first place.  Continue reading