{2:30 minutes to read} When considering what content to highlight both in newsletters and blog articles, remember that you are not just going after “new business.” It is equally important to provide information to individuals who could / would refer you business, and almost as important — pass your newsletter along to others! Newsletter marketing efforts [...]
{5:57 minutes to read} Email newsletters are an important part of engaging your clients and driving traffic to your blog. The first step in creating a good newsletter is choosing a good return email address. The ideal address should ideally start with your name@ (this makes it personal, not generic); next best is “info@”. The [...]
{3:15 minutes to read} At Practice Marketing, Inc., we feel that word-of-mouth marketing yields more long-term and higher quality results than advertising does. This is because there’s an implied trust that comes with word-of-mouth marketing, especially if you’re reinforcing it with educational and informational content in the form of blog posts, newsletters, articles, and social [...]
{4:30 minutes to read} Very often, during the barrage of business, there isn’t as much time or energy for marketing. Yet, the busy season doesn’t literally happen all at once: It happens sometimes over the course of 3 or 4 months, which means someone in that 2nd or 3rd month is very often being affected [...]
{3:30 minutes to read} Customer Relationship Management (CRM) is basically a hub where people organize, store and stay in touch with their customers or clients, whether for a service, product or company. Unlike a standard contact list or email program designed for a single user, CRM is more functional and interactive. It allows you to [...]
{4:54 minutes to read} Clients ask if we can advise them on how they can get more likes and interactions on their social media. There are many ways to encourage people to like your Facebook business page or LinkedIn company page including direct invites, giveaways, prize drawings and other enticements. But I keep going back [...]
{4:15 minutes to read} Email marketing is convenient and efficient. Yet, efficiency & effectiveness are often counter to one another. Meaning, as something is more efficient, the less effective it often is. Very often the most effective forms of marketing aren’t a very efficient use of time or resources. However, quality time spent with VIP [...]
{3:50 minutes to read} What time is the right time to send your email newsletter to promote your blog? At phoneBlogger.net we have a set of best practices that maximize your audience and your impact. Many sources, including Constant Contact, have determined what times are best to post to social media or send email newsletters. Friday afternoons [...]
{3:45 minutes to read} People check more email more times a day more than any other social media combined. We all know this is true – anecdotally and personally – which is what makes email newsletters a mainstay of online and word-of-mouth marketing. Email newsletters are the perfect confluence between what is traditionally thought of [...]
