Entrepreneur

7 Traits of Marketing Maestros

7 Traits of Marketing Maestros by Vikram Rajan

{2:20 minutes to read} I’ve only had one real boss: my father. He’s a deep thinker & very learned—inspirational to many people. He taught me pretty much everything I know in terms of business.

I’d like to share one of the best lessons he taught me, which still rings true on a daily basis: 7 core values around which he based his company. They are known by the acronym MAESTRO (he was from the AT&T days of “TLA”—Three Letter Acronyms—and was a fan of acronyms himself).

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Starters & Finishers – Part 2: Can You Be Both?

Starters & Finishers - Part 2: Can You Be Both? by Mark Bullock

{4:20 minutes to read} Everybody’s a starter and everybody’s a finisher. As I mentioned in Starters & Finishers – Part 1: Which Are You? we can all start and we can all finish. How close you are to the center line determines how easy it is to do one or the other.

There are a few people that are fairly close to the center line. I’m not an extreme starter myself; although I’m certainly aware of many who are. The more extreme of a starter or finisher you are, the more difficult it is to meet the task at the other end of the spectrum.

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Starters & Finishers – Part 1: Which Are You?

Starters & Finishers - Part 1: Which Are You? by Mark Bullock

{3:36 minutes to read} Years ago I read a book by Jack Canfield, Mark Victor Hansen & Les Hewitt called The Power of Focus in which the authors touched on the concept of people being either “starters” or “finishers.”

As the years have gone by, I’ve hired a lot of people and have had to let a few go. It’s been helpful to know what a person’s propensities are with respect to being more of a starter or a finisher.

First off, although everyone falls on one side of the fence or the other, all starters can finish things and all finishers can start things. It’s not necessarily a complete one side or the other; some people lean stronger toward the side of starting or finishing. There’s nothing wrong with being either.

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