Lead Magnets & Ethical Bribes: Are You Using Them in Your Marketing Efforts?

2018-03-27T07:47:43-04:00

{3:50 minutes to read} An ethical bribe/lead magnet is a resource that is offered on your website for free—valuable enough to the reader that they are willing to give their email address to get it. That being said, why would you use such a tactic? Well, if you’ve done word-of-mouth marketing online to gain a [...]