LinkedIn Marketing

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons by Mark Bullock

{3:45 minutes to read} Breaking from tradition, we have been experimenting with sharing our client’s LinkedIn publisher or “Pulse articles” to their LinkedIn groups in lieu of sharing the external article.

We are still doing blog articles for nearly all clients. We publish their blog posts’ excerpts and titles, then include links to the blog posts in their LinkedIn group discussion threads.

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3 Reasons to Keep Marketing During Your Busy Season

3 Reasons to Keep Marketing During Your Busy Season by Vikram Rajan

{4:30 minutes to read} Very often, during the barrage of business, there isn’t as much time or energy for marketing. Yet, the busy season doesn’t literally happen all at once: It happens sometimes over the course of 3 or 4 months, which means someone in that 2nd or 3rd month is very often being affected by the people who “pulled the trigger” during the 1st month.

For example, some clients wait until April to contact their accountant to file their taxes. Others, who may be ready and are much more organized, approach their tax preparer in February or even during the fall to plan for the end of the year; they are very often the ones leading by example for those who are coming in March and April.

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We’ve Been Hiding Something from You:-) You’re Now Being Published on LinkedIn

{2:15 minutes to read} phoneBlogger has begun publishing your blog articles to LinkedIn Publisher. This is part of a new feature available on LinkedIn.

What is LinkedIn Publisher? Here’s what LinkedIn says:

  • Your original content becomes part of your professional profile. It is displayed on the posts section of your LinkedIn profile.

  • It’s shared with your connections and followers.

  • Members not in your network can now follow you from your long-form post to receive updates when you publish next.

  • Your long-form post is searchable both on and off of LinkedIn.

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Is Social Media Getting You Referrals?

Is Social Media Getting You Referrals? by Mark Bullock

{4:54 minutes to read} Clients ask if we can advise them on how they can get more likes and interactions on their social media. There are many ways to encourage people to like your Facebook business page or LinkedIn company page including direct invites, giveaways, prize drawings and other enticements.

But I keep going back to my standard phrase: If you want somebody to pay attention to you, pay attention to them first. If you want somebody to take an interest in you, take an interest in them first. Go out and find the people on your network that you want to pay attention to you, and start paying attention to them.

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Boost Your Referrals with Social Media Relationships

Boost Your Referrals with Social Media Relationships By Mark Bullock

{4:08 minutes to read} A client of mine recently asked: How do I engage more with social media to enhance my professional network? My answer was that engaging is all about establishing and nurturing relationships with centers of influence (COI) and/or potential clients.

It’s my opinion that the whole social media landscape is just a set of tools to enhance your ability to find those people who should know you, and connect and build those connections into fruitful relationships.

Connections on LinkedIn are marvellous, and most of us end up with a lot of connections to other people in our industry. I suggest though that you really focus on finding and connecting with those who can potentially refer you business. Whatever your profession is, identify who your potential COIs are.

For example:

  • A mediator might connect with mental health professionals or clergy.
  • A financial professional might connect with brokers or dealers.
  • A mental health professional might connect with physicians or HR professionals.

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