linkedin

What Kind Of LinkedIn Networker Are You?

2018-10-08T09:50:09-04:00

Networking can help us in many different ways. Likewise, so can LinkedIn. But this article isn’t about how to use LinkedIn. Rather, we'll explore how LinkedIn helps us utilize our networks depending on what type of user we are. The Visitor Some of us are only visitors on LinkedIn. We don’t consider it our home. LinkedIn isn’t [...]

What Kind Of LinkedIn Networker Are You?2018-10-08T09:50:09-04:00

phoneBlogger.net’s Onboarding Process: A Springboard to Word-of-Mouth Marketing Results

2018-03-27T07:53:20-04:00

{3:33 minutes to read} phoneBlogger.net has a detailed and well-oiled client onboarding process that starts with the end in mind—to create full engagement in our process and for clients to produce and distribute smart articles to their network. The onboarding process is a coordinated effort—and it works.  […]

phoneBlogger.net’s Onboarding Process: A Springboard to Word-of-Mouth Marketing Results2018-03-27T07:53:20-04:00

Someone Wants to Share MY Article on their Blog & Newsletter? Good Idea, Yes or No? Part 2

2018-03-27T07:54:51-04:00

{3:45 minutes to read} In Part 1, I brought up several questions to ask yourself and any party requesting to share your articles on their blog or website. Below are some other ways in which your article may be shared that can present additional pitfalls. […]

Someone Wants to Share MY Article on their Blog & Newsletter? Good Idea, Yes or No? Part 22018-03-27T07:54:51-04:00

How You Present Your Content on Mobile Devices Has Reached Critical Mass

2018-03-27T08:00:14-04:00

{6:25 minutes to read} In the general context of business, we have to recognize the continuing movement toward more mobilization—starting from PalmPilots and laptops to now regularly conducting business on a smartphone.  I’ve done other posts in the past discussing the need for your website to be mobile optimized—not just mobile friendly, but mobile optimized. [...]

How You Present Your Content on Mobile Devices Has Reached Critical Mass2018-03-27T08:00:14-04:00

Need a Brush-Up on Writing Click-Worthy Blog Titles?

2018-03-27T08:03:24-04:00

{0:35 minutes to read} When you’re sifting through titles—whether in your inbox, on Facebook, on LinkedIn, or on other social media platforms—what catches your eye? What garners enough interest for you to click through and read? […]

Need a Brush-Up on Writing Click-Worthy Blog Titles?2018-03-27T08:03:24-04:00

Don’t Blast Your Sales Message to New Contacts—Try This Instead!

2018-03-27T08:04:21-04:00

{4:48 minutes to read} For the majority of professional service providers (like most of you), you should realize you cannot depend solely on your online marketing & networking efforts as your only means of marketing. Offline (in-person) professional relationships cannot be replaced by online efforts, but they can be augmented and reinforced. Keep in mind [...]

Don’t Blast Your Sales Message to New Contacts—Try This Instead!2018-03-27T08:04:21-04:00

7 Cross-Promotion Strategies to Boost Referrals

2018-03-27T08:05:10-04:00

{4:15 minutes to read} There are a lot of different ways in which you can engage others in your co-marketing. In the phoneBlogger.net world, we are, of course, focused primarily on blogs and newsletters. Cross promotion is the next level of marketing by utilizing these tools: Strategy #1: Quote Others Quoting others is the opportunity [...]

7 Cross-Promotion Strategies to Boost Referrals2018-03-27T08:05:10-04:00

3 Ways to Measure Results

2018-03-27T08:05:36-04:00

{4:00 minutes to read} There’s an old adage: “Only 20% of marketing works; 80% is a waste. We just don’t know which 80%!” Even worse, the 80% is a changing set: What worked yesterday may not work tomorrow, and so forth. Unfortunately, much of marketing is trial & error and A/B testing. Still, I find [...]

3 Ways to Measure Results2018-03-27T08:05:36-04:00

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons

2018-03-27T08:05:58-04:00

{3:45 minutes to read} Breaking from tradition, we have been experimenting with sharing our client’s LinkedIn publisher or “Pulse articles” to their LinkedIn groups in lieu of sharing the external article. We are still doing blog articles for nearly all clients. We publish their blog posts’ excerpts and titles, then include links to the blog posts [...]

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons2018-03-27T08:05:58-04:00

Facebook’s Instant Articles: Useful for Professional Services?

2018-03-27T08:08:23-04:00

{3:12 minutes to read} Social media has revolutionized marketing in some ways by providing opportunities for free and fast marketing. The technology in this space changes quickly; the options that are available now will most likely be very different down the road.   As the social media landscape continues to evolve, we research and vet [...]

Facebook’s Instant Articles: Useful for Professional Services?2018-03-27T08:08:23-04:00

What Is CRM & Does Your Business Need It?

2018-03-28T00:33:10-04:00

{3:30 minutes to read} Customer Relationship Management (CRM) is basically a hub where people organize, store and stay in touch with their customers or clients, whether for a service, product or company. Unlike a standard contact list or email program designed for a single user, CRM is more functional and interactive. It allows you to [...]

What Is CRM & Does Your Business Need It?2018-03-28T00:33:10-04:00

Professional Online Networking Beyond Pop Social Media

2018-03-28T04:43:15-04:00

{4:00 minutes to read} What do you think about when you hear the term “social media”? The field of online networking goes beyond what we traditionally think of as social media, which puts the emphasis on the social, on the fun & on the non-professional aspects of our life. But there’s a very healthy & [...]

Professional Online Networking Beyond Pop Social Media2018-03-28T04:43:15-04:00

Endorsements, Recommendations & Referrals, Oh My!

2018-03-28T04:50:32-04:00

{2:42 minutes to read} When speaking with clients in respect to their marketing efforts, I see a lot of endorsements or recommendations – that are referred to as referrals. What’s the Difference? If you and I are talking and I say, “Oh, you should talk to Mary Jane about your problem. She’s an attorney over [...]

Endorsements, Recommendations & Referrals, Oh My!2018-03-28T04:50:32-04:00

LinkedIn’s Link to More Speaking Engagements

2018-03-28T05:01:35-04:00

I just answered a HARO inquiry (ask me what that is). So I’m turning my email into a blog article (there’s a hint). This was my answer: Hi Cindy, every lecture or presentation should lead to more speaking engagements using 3 sentences: 1) “I can go into more detail on this topic in future seminars here.” 2) “If [...]

LinkedIn’s Link to More Speaking Engagements2018-03-28T05:01:35-04:00

Blogging Social Media Power Trick

2018-03-28T05:02:09-04:00

You can use this “power trick” to grow VIP relationships – with referral relationships, media contacts, program directors, and even potential clients. It can also be used to drive targeted traffic back to your website. It works best after you’ve been blogging consistently & active on social media for a while (that’s how phoneBlogger.net gives [...]

Blogging Social Media Power Trick2018-03-28T05:02:09-04:00

Why We Encourage Cross Promotion in Social Media

2018-03-28T05:34:21-04:00

Every service phoneBlogger.net provides is designed to have people become aware of you, and then be consistently reminded of you. The frequency and number of social channels to which we syndicate and cross-promote your blog articles is because no one will notice or pay attention to all of it. People will only notice some of [...]

Why We Encourage Cross Promotion in Social Media2018-03-28T05:34:21-04:00

4 “Only You Can Do” LinkedIn Habits

2018-03-28T05:36:23-04:00

Nothing can ever replace your personal touch & outreach to colleagues. phoneBlogging is an efficient way to stay top-of-mind, break the ice & inspire questions/conversations. However, there are at least 4 LinkedIn tasks that only you can do – not pB, your partner, associates or assistants. These 4 only take minutes every day, and can [...]

4 “Only You Can Do” LinkedIn Habits2018-03-28T05:36:23-04:00

LinkedIn Group Moderation – What’s Going On?!

2018-03-28T05:36:14-04:00

A fairly recent “enhancement” on LinkedIn Groups is causing a bit of a tissy amongst members, as some posters to Group Discussions are all of a sudden getting notices that their discussions have been temporarily placed into “Moderation” across all groups. (Copy of an actual notice at the bottom of this article). This is a [...]

LinkedIn Group Moderation – What’s Going On?!2018-03-28T05:36:14-04:00

What to Do with Social Media Comments

2018-03-28T05:37:30-04:00

As our client, phoneBlogger’s standard practice is to promote your blog posts to your social media profiles and groups, generating new discussions. Discussions result in likes and/or comments within social networks, or directly on the blog post on your website. Responses can fall into one of 3 categories: 1. Positive or reinforcing of your point [...]

What to Do with Social Media Comments2018-03-28T05:37:30-04:00

Why Do My LinkedIn Postings Show Up in Some of My Groups, but Not in Others?

2018-03-28T05:39:59-04:00

I am often asked, “Why do my LinkedIn postings show up in some of my groups, but not in others?” To answer that, let’s look at the way groups work on LinkedIn. LinkedIn groups are formed by an individual or group of individuals who decide 1) whether they will moderate group discussion (e.g., filter anyone [...]

Why Do My LinkedIn Postings Show Up in Some of My Groups, but Not in Others?2018-03-28T05:39:59-04:00

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