Mark Bullock

How to Capture the Attention of a Prospect…Long Before They Seek out Your Services? Start an Advice Column!

2018-03-27T08:04:00-04:00

{3:10 minutes to read} An advice column opens a dialog with potential clients who are seeking “help” and who might not yet know that your service could be their best option. An advice column presents a real opportunity to broaden your audience. It is a totally separate engagement from what your blog posts provide. An [...]

How to Capture the Attention of a Prospect…Long Before They Seek out Your Services? Start an Advice Column!2018-03-27T08:04:00-04:00

Don’t Blast Your Sales Message to New Contacts—Try This Instead!

2018-03-27T08:04:21-04:00

{4:48 minutes to read} For the majority of professional service providers (like most of you), you should realize you cannot depend solely on your online marketing & networking efforts as your only means of marketing. Offline (in-person) professional relationships cannot be replaced by online efforts, but they can be augmented and reinforced. Keep in mind [...]

Don’t Blast Your Sales Message to New Contacts—Try This Instead!2018-03-27T08:04:21-04:00

Our Love/Hate Relationship with Being Reminded

2018-03-27T08:04:45-04:00

{4:15 minutes to read} How does phoneBlogger remind its clients of publication deadlines, approvals, and appointments? Like every business, we walk a fine line between being a nuisance and being diligent when communicating with our clients. I was speaking a week or so ago with one of our editors about reminding me, and other clients, [...]

Our Love/Hate Relationship with Being Reminded2018-03-27T08:04:45-04:00

7 Cross-Promotion Strategies to Boost Referrals

2018-03-27T08:05:10-04:00

{4:15 minutes to read} There are a lot of different ways in which you can engage others in your co-marketing. In the phoneBlogger.net world, we are, of course, focused primarily on blogs and newsletters. Cross promotion is the next level of marketing by utilizing these tools: Strategy #1: Quote Others Quoting others is the opportunity [...]

7 Cross-Promotion Strategies to Boost Referrals2018-03-27T08:05:10-04:00

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons

2018-03-27T08:05:58-04:00

{3:45 minutes to read} Breaking from tradition, we have been experimenting with sharing our client’s LinkedIn publisher or “Pulse articles” to their LinkedIn groups in lieu of sharing the external article. We are still doing blog articles for nearly all clients. We publish their blog posts’ excerpts and titles, then include links to the blog posts [...]

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons2018-03-27T08:05:58-04:00

Marketing Fitness — 6 Key Strategies to Implement (Part 2)

2018-03-27T08:06:20-04:00

{4:45 minutes to read} Continuing our discussion from the last blog post, today’s article examines some more health & fitness lessons that can be applied to marketing. Don’t overdo it. Although pushing yourself can be a good thing, you don’t want to take it too far. In physical fitness, when you feel a tingling or [...]

Marketing Fitness — 6 Key Strategies to Implement (Part 2)2018-03-27T08:06:20-04:00

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)

2018-03-27T08:07:23-04:00

{4:50 minutes to read} When I was younger, with a rather extreme physical regimen of fitness including football, wrestling, tennis, weightlifting, etc., I often repeated the same cycle — I’d push myself too hard, get injured, and then I’d have to stop. And when I stopped, I stopped completely. I’d go from one extreme of [...]

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)2018-03-27T08:07:23-04:00

How to Get Your Email Newsletters Opened & Read!

2018-03-27T08:07:40-04:00

{5:57 minutes to read} Email newsletters are an important part of engaging your clients and driving traffic to your blog. The first step in creating a good newsletter is choosing a good return email address. The ideal address should ideally start with your name@ (this makes it personal, not generic); next best is “info@”. The [...]

How to Get Your Email Newsletters Opened & Read!2018-03-27T08:07:40-04:00

Do You Promote Your Articles Through Your Personal Networks?

2018-03-27T08:08:03-04:00

{2:05 minutes to read} Here at phoneBlogger, we work with most of our clients on promoting their original articles through newsletters as well as business & company pages on social media platforms such as Facebook, LinkedIn, Google+, or Twitter. Clients might also have accounts on community networking sites like Gotham, for example. Most clients also [...]

Do You Promote Your Articles Through Your Personal Networks?2018-03-27T08:08:03-04:00

Facebook’s Instant Articles: Useful for Professional Services?

2018-03-27T08:08:23-04:00

{3:12 minutes to read} Social media has revolutionized marketing in some ways by providing opportunities for free and fast marketing. The technology in this space changes quickly; the options that are available now will most likely be very different down the road.   As the social media landscape continues to evolve, we research and vet [...]

Facebook’s Instant Articles: Useful for Professional Services?2018-03-27T08:08:23-04:00

Word-of-Mouth Marketing vs Advertising

2018-03-27T08:09:20-04:00

{3:15 minutes to read} At Practice Marketing, Inc., we feel that word-of-mouth marketing yields more long-term and higher quality results than advertising does. This is because there’s an implied trust that comes with word-of-mouth marketing, especially if you’re reinforcing it with educational and informational content in the form of blog posts, newsletters, articles, and social [...]

Word-of-Mouth Marketing vs Advertising2018-03-27T08:09:20-04:00

Starters & Finishers – Part 2: Can You Be Both?

2018-03-27T08:10:08-04:00

{4:20 minutes to read} Everybody’s a starter and everybody’s a finisher. As I mentioned in Starters & Finishers – Part 1: Which Are You? we can all start and we can all finish. How close you are to the center line determines how easy it is to do one or the other. There are a [...]

Starters & Finishers – Part 2: Can You Be Both?2018-03-27T08:10:08-04:00

Starters & Finishers – Part 1: Which Are You?

2018-03-27T08:10:14-04:00

{3:36 minutes to read} Years ago I read a book by Jack Canfield, Mark Victor Hansen & Les Hewitt called The Power of Focus in which the authors touched on the concept of people being either “starters” or “finishers.” As the years have gone by, I’ve hired a lot of people and have had to [...]

Starters & Finishers – Part 1: Which Are You?2018-03-27T08:10:14-04:00

We’ve Been Hiding Something from You:-) You’re Now Being Published on LinkedIn

2018-03-28T00:31:55-04:00

{2:15 minutes to read} phoneBlogger has begun publishing your blog articles to LinkedIn Publisher. This is part of a new feature available on LinkedIn. What is LinkedIn Publisher? Here’s what LinkedIn says: Your original content becomes part of your professional profile. It is displayed on the posts section of your LinkedIn profile. It’s shared with [...]

We’ve Been Hiding Something from You:-) You’re Now Being Published on LinkedIn2018-03-28T00:31:55-04:00

How to Market Yourself During Conference Season

2018-03-28T00:32:19-04:00

{3:50 minutes to read} Business professionals often wonder: Is it worthwhile to market my practice during the various conferences I attend? At Practice Marketing, we’ve used conferences for marketing for a number of years, and fairly successfully. Whenever possible, we try to be in a room full of potential clients. […]

How to Market Yourself During Conference Season2018-03-28T00:32:19-04:00

Are You Building Yourself a Business or a Job?

2018-03-28T00:32:45-04:00

{5:00 minutes to read} A number of years ago, a fellow by the name of Michael Gerber wrote a book called The E-Myth Revisited. Michael relayed the story of a baker who had started his own bakeshop and found himself essentially to be a chef, cook and bottle washer. After going out and shaking the trees [...]

Are You Building Yourself a Business or a Job?2018-03-28T00:32:45-04:00

What Is CRM & Does Your Business Need It?

2018-03-28T00:33:10-04:00

{3:30 minutes to read} Customer Relationship Management (CRM) is basically a hub where people organize, store and stay in touch with their customers or clients, whether for a service, product or company. Unlike a standard contact list or email program designed for a single user, CRM is more functional and interactive. It allows you to [...]

What Is CRM & Does Your Business Need It?2018-03-28T00:33:10-04:00

What Can a Virtual Marketing Assistant Do for You?

2018-03-28T04:41:47-04:00

{4:20 minutes to read} Relationships take time, but one of the things you can do to help offset that is to use a virtual marketing assistant. In the early days of Practice Marketing, long before phoneBlogger came into play, Vik and I would sit with professional services clients – attorneys, CPAs, financial advisors, etc. – [...]

What Can a Virtual Marketing Assistant Do for You?2018-03-28T04:41:47-04:00

Is Social Media Getting You Referrals?

2018-03-28T04:43:36-04:00

{4:54 minutes to read} Clients ask if we can advise them on how they can get more likes and interactions on their social media. There are many ways to encourage people to like your Facebook business page or LinkedIn company page including direct invites, giveaways, prize drawings and other enticements. But I keep going back [...]

Is Social Media Getting You Referrals?2018-03-28T04:43:36-04:00

Online Reputation Management: Part 3 – 10 Ways to Bury the Bad Stuff

2018-03-28T04:45:05-04:00

{4:00 minutes to read} In Part 1 and Part 2, we shared tips and solutions to take control of your online brand. In Part 3, we continue revealing ways to bury negative search results on search engines: 6. If you really want to take advantage of getting your name and fresh content out there on [...]

Online Reputation Management: Part 3 – 10 Ways to Bury the Bad Stuff2018-03-28T04:45:05-04:00

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