Mark Bullock

Online Reputation Management: Part 2 – 10 Ways to Bury the Bad Stuff

2018-03-28T04:45:48-04:00

{3:20 minutes to read} In Part 1, we shared the story about someone who was trying to overcome the negative results Google produced about themselves. To help solve this problem, he (or you) can do what many others are doing: Bury the negative results by pushing it as far back on Google as possible. Even [...]

Online Reputation Management: Part 2 – 10 Ways to Bury the Bad Stuff2018-03-28T04:45:48-04:00

Online Reputation Management: Part 1 – What Is It, & Why Is It Important?

2018-03-28T04:46:49-04:00

{3:40 minutes to read} When you Google yourself, what comes up? Is it you or your website? Does someone else with the same or a similar name as you come up? What are you finding there if it is you? Is it positive, negative or in the middle? Maybe you don’t want people seeing the [...]

Online Reputation Management: Part 1 – What Is It, & Why Is It Important?2018-03-28T04:46:49-04:00

Boost Your Referrals with Social Media Relationships

2018-03-28T04:47:36-04:00

{4:08 minutes to read} A client of mine recently asked: How do I engage more with social media to enhance my professional network? My answer was that engaging is all about establishing and nurturing relationships with centers of influence (COI) and/or potential clients. It’s my opinion that the whole social media landscape is just a [...]

Boost Your Referrals with Social Media Relationships2018-03-28T04:47:36-04:00

Does Business Feel Like a Roller Coaster? 5 Tips to Leverage the Ups & Downs

2018-03-28T04:49:04-04:00

{3:00 minutes to read} Any number of things can affect the ebb and flow of business. Acknowledge that there will be cycles, and use the downtime wisely. I often see clients in professional services experience being busy one month, but not the next. The workflow gets crazy busy for a while, and then it’s like [...]

Does Business Feel Like a Roller Coaster? 5 Tips to Leverage the Ups & Downs2018-03-28T04:49:04-04:00

Endorsements, Recommendations & Referrals, Oh My!

2018-03-28T04:50:32-04:00

{2:42 minutes to read} When speaking with clients in respect to their marketing efforts, I see a lot of endorsements or recommendations – that are referred to as referrals. What’s the Difference? If you and I are talking and I say, “Oh, you should talk to Mary Jane about your problem. She’s an attorney over [...]

Endorsements, Recommendations & Referrals, Oh My!2018-03-28T04:50:32-04:00

TimeStamp Feature – Aims to Increase Your Readership!

2018-03-28T04:51:11-04:00

{2:25 minutes to read} We’re solidifying “timestamping” as part of phoneBlogger’s standard practice. People’s attention spans are very short online; for this reason, when their inbox is overflowing with newsletters, articles, etc., they can become easily overwhelmed. We know that many people will skim through an article, especially if it’s more than a screen-page long, [...]

TimeStamp Feature – Aims to Increase Your Readership!2018-03-28T04:51:11-04:00

Looking For New Referral Sources? Don’t Overthink It — Take Action Now!

2018-03-28T04:53:01-04:00

{Time to Read: 3.5 minutes} Recently I was helping a client get all of their “ducks in a row” for what will be a well-planned outreach to possible referral sources. They had decided to limit their outreach to people that could potentially have a synergistic working relationship with them. In preparation, my client created a [...]

Looking For New Referral Sources? Don’t Overthink It — Take Action Now!2018-03-28T04:53:01-04:00

How To Attract Referrals By Becoming a Branded Expert™ in Your Industry

2018-03-28T04:53:15-04:00

The phoneBlogger process is highly successful at starting conversations. At phoneBlogger, we have enjoyed watching as numerous clients have benefited from their blog posts striking a chord with their colleagues, affiliates, centers of influence & referral sources. This is often because the opinion or viewpoint expressed was either contrary to or progressive beyond the collective [...]

How To Attract Referrals By Becoming a Branded Expert™ in Your Industry2018-03-28T04:53:15-04:00

How Can You Guarantee Your Letter Will Be Opened and Read?

2018-03-28T04:53:17-04:00

Nothing beats the written word to get attention. If someone refers a potential client, it is certainly not unthinkable to send an email or pick up the phone and say, “Thank you.” It’s personal, and shows the referral is appreciated. But how many people actually send a thank you note? Sending a handwritten note isn’t [...]

How Can You Guarantee Your Letter Will Be Opened and Read?2018-03-28T04:53:17-04:00

9 Ways to Build A Blog You Can “Bank On” — Part 2

2018-03-28T05:00:34-04:00

My recent article stressed the importance of building a bank of articles, so that blog publishing and promotion can stay consistent, no matter what life or work roadblocks surface. In that article, we discussed the first 5 ways to build a bank of articles. Here are a few more examples: In the same manner, if you [...]

9 Ways to Build A Blog You Can “Bank On” — Part 22018-03-28T05:00:34-04:00

9 Ways to Build a Blog You Can “Bank On” — Part 1

2018-03-28T05:00:44-04:00

Why would you want to have a bank of articles for your blog? The short answer is that life happens: Vacations, sickness, family emergencies, unexpected car trouble, etc. Things happen everyday that can prevent us from keeping our schedules on track, or that interrupt our flow. When these challenges come up, if you have no [...]

9 Ways to Build a Blog You Can “Bank On” — Part 12018-03-28T05:00:44-04:00

How Can Blogging Turn Your Web Visitors Into Clients?

2018-03-28T05:01:40-04:00

Working with phoneBlogger isn’t only about publishing fresh blog articles on your website; we want to increase the chances those individuals landing on your website will reach out to you – and potentially become a client! At phoneBlogger, we help our clients gain recognition and become branded experts in their field by blogging, and further [...]

How Can Blogging Turn Your Web Visitors Into Clients?2018-03-28T05:01:40-04:00

I’m Not Going to Sit Next to You & Other Networking Tips

2018-03-28T05:01:45-04:00

When you go to a conference or a networking event, do you find yourself congregating with your partners, colleagues, associates & friends? Stop… and get to work. I was just at the Michigan State Bar Association annual conference: I am on the team helping to onboard their members onto their new lawyer portal, like its [...]

I’m Not Going to Sit Next to You & Other Networking Tips2018-03-28T05:01:45-04:00

5 Secrets To Crafting The Ultimate Blog Title

2018-03-28T05:29:43-04:00

The goal is always to capture the interest of the reader, to hook them and get them to read and share, but how do you pull that off? How do you make it concise and catchy, and if possible, informative and entertaining. Here are 5 techniques that we use to create a blog title that [...]

5 Secrets To Crafting The Ultimate Blog Title2018-03-28T05:29:43-04:00

Why Is It Imperative to Google Yourself?

2018-03-28T05:01:54-04:00

Did you know that 86% of people searching for products and services they don’t regularly use, like legal or financial services, will first search online, usually with Google? That’s before they ask their friends and colleagues for a referral! Even if a curious consumer is not looking to contract a professional service provider, they are [...]

Why Is It Imperative to Google Yourself?2018-03-28T05:01:54-04:00

Do You Know the Value of a Blog Excerpt?

2018-03-28T05:29:31-04:00

I recommend using excerpts for one purpose: To drive everyone back to the blog itself. Excerpts enable visitors to skim through for articles of interest. If we didn’t use the “excerpt” method on the blog listing page (where blogs are displayed sequentially), visitors would be scrolling down the page for days, which they simply won’t [...]

Do You Know the Value of a Blog Excerpt?2018-03-28T05:29:31-04:00

Are Your Event Invitations Being Ignored?

2018-03-28T05:31:15-04:00

I recently received an invitation to an event which – due to its lack of information, polish and professionalism – made me question if I was the intended recipient. While many mistakes were obvious to me as the reader, essential yet missing components may not have been so obvious to the sender. Keep these tips [...]

Are Your Event Invitations Being Ignored?2018-03-28T05:31:15-04:00

Introducing the New Article Template

2018-03-28T05:33:32-04:00

phoneBlogger.net is in the process of rolling out a new article template across the company. The revamp creates a standardization across the client base. For that reason, the new article template has a set of standards with a checklist – built right into the template – so clients can see it. It also serves as [...]

Introducing the New Article Template2018-03-28T05:33:32-04:00

Consistency, Frequency and Value: The 3 Elements of Getting & Maintaining Your Audience’s Attention

2018-03-28T05:35:34-04:00

In the world of marketing, whatever it is that you choose to do, unless you are doing it consistently, you can’t know whether or not it will work. Many people I’ve spoken with over the years have said they have tried multiple marketing approaches – newsletters, advertising, social media, etc. – and that none of [...]

Consistency, Frequency and Value: The 3 Elements of Getting & Maintaining Your Audience’s Attention2018-03-28T05:35:34-04:00

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