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Professional Online Networking Beyond Pop Social Media

Online Networking Beyond Pop Social Media. Are You? by Vikram Rajan

{4:00 minutes to read} What do you think about when you hear the term “social media”? The field of online networking goes beyond what we traditionally think of as social media, which puts the emphasis on the social, on the fun & on the non-professional aspects of our life. But there’s a very healthy & growing world of professional online networking.

Most of these professional networks thrive on quick status updates that resemble tweets, a knowledge base for the public, and peer relations. That’s really where blogging can see its biggest impact. Beyond search engine results, blogging has its greatest impact through word-of-mouth marketing, or what I call word-of-Mouse marketing.

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Are you LinkedIn to Social Media?

If you are in professional services and you want to grow your business, you simply must embrace social media – specifically LinkedIn.

For example, a client of ours who only recently opened a LinkedIn account:

  • Has made more than 1,000 connections;
  • Is a member of 50 groups (LinkedIn’s maximum);
  • Gets dozens of comments on every blog post that is placed on LinkedIn;
  • Has brought in an astounding 664 visitors to his website in the last 30 days, from LinkedIn alone.

Mark Bullock, co-Founder of, explains why social media - specifically LinkedIn - must be embraced.
Another client who was new to LinkedIn has connected to numerous COIs (Centers of Influence), many of whom asked him to lunch before he had the opportunity to make the first move. A self-professed hermit, LinkedIn has become his networking platform.

These 2 clients are not limiting themselves to their respective professions, yet the vast majority of their connections are nearby potential COIs, who can have a direct impact on the growth of their practices.

You haven’t yet met most of the potential COIs that would be a good fit for your business. Many of them aren’t networking or out in social circles. They are “hiding” in their offices, waiting for you to come and find them. LinkedIn is the first place to look. Consider how many potential COIs reside in your city, your state, your region. I propose that it’s unlikely that even half of them know you exist.

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