Newsletter

Lead Magnets & Ethical Bribes: Are You Using Them in Your Marketing Efforts?

2018-03-27T07:47:43-04:00

{3:50 minutes to read} An ethical bribe/lead magnet is a resource that is offered on your website for free—valuable enough to the reader that they are willing to give their email address to get it. That being said, why would you use such a tactic? Well, if you’ve done word-of-mouth marketing online to gain a [...]

Lead Magnets & Ethical Bribes: Are You Using Them in Your Marketing Efforts?2018-03-27T07:47:43-04:00

Your Newsletter: Just Passing Through?

2018-03-27T07:54:25-04:00

{4:45 minutes to read} We typically call the monthly email we send out for our clients a newsletter, but most times it’s actually a custom digest email of their blog articles. That’s by design, and there’s a lot that goes into each newsletter. Now, while a newsletter is a good vehicle to share content, we [...]

Your Newsletter: Just Passing Through?2018-03-27T07:54:25-04:00

How a Newsletter is Helping One Lawyer to Keep his Firm Top of Mind [Interview]

2018-03-27T08:00:38-04:00

  We are pleased to share this article by guest author, Richard Friedman. We interviewed New York employment and business litigator Richard Friedman to learn how he is helping to keep his five-lawyer firm top of “mouse”, i.e., mind, with potential referral sources by sending a newsletter. Continue reading         Vikram Rajan, [...]

How a Newsletter is Helping One Lawyer to Keep his Firm Top of Mind [Interview]2018-03-27T08:00:38-04:00

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