{4:45 minutes to read} Continuing our discussion from the last blog post, today’s article examines some more health & fitness lessons that can be applied to marketing. Don’t overdo it. Although pushing yourself can be a good thing, you don’t want to take it too far. In physical fitness, when you feel a tingling or [...]
{4:50 minutes to read} When I was younger, with a rather extreme physical regimen of fitness including football, wrestling, tennis, weightlifting, etc., I often repeated the same cycle — I’d push myself too hard, get injured, and then I’d have to stop. And when I stopped, I stopped completely. I’d go from one extreme of [...]
{2:20 minutes to read} I’ve only had one real boss: my father. He’s a deep thinker & very learned—inspirational to many people. He taught me pretty much everything I know in terms of business. I’d like to share one of the best lessons he taught me, which still rings true on a daily basis: 7 [...]
{3:50 minutes to read} Business professionals often wonder: Is it worthwhile to market my practice during the various conferences I attend? At Practice Marketing, we’ve used conferences for marketing for a number of years, and fairly successfully. Whenever possible, we try to be in a room full of potential clients. […]
{3:30 minutes to read} Customer Relationship Management (CRM) is basically a hub where people organize, store and stay in touch with their customers or clients, whether for a service, product or company. Unlike a standard contact list or email program designed for a single user, CRM is more functional and interactive. It allows you to [...]
{5:00 minutes to read} How often are you asking clients to give testimonials? When they thank you for the great service you’ve given them, how can you leverage that for more word-of-mouth referrals? Considering the ubiquity of social media sites like Yelp, Avvo, G+, Fb and LinkedIn Endorsements, it’s natural to question “the Truthiness” of [...]
{4:20 minutes to read} Relationships take time, but one of the things you can do to help offset that is to use a virtual marketing assistant. In the early days of Practice Marketing, long before phoneBlogger came into play, Vik and I would sit with professional services clients – attorneys, CPAs, financial advisors, etc. – [...]
{4:00 minutes to read} What do you think about when you hear the term “social media”? The field of online networking goes beyond what we traditionally think of as social media, which puts the emphasis on the social, on the fun & on the non-professional aspects of our life. But there’s a very healthy & [...]
{3:20 minutes to read} In Part 1, we shared the story about someone who was trying to overcome the negative results Google produced about themselves. To help solve this problem, he (or you) can do what many others are doing: Bury the negative results by pushing it as far back on Google as possible. Even [...]
{4:15 minutes to read} Email marketing is convenient and efficient. Yet, efficiency & effectiveness are often counter to one another. Meaning, as something is more efficient, the less effective it often is. Very often the most effective forms of marketing aren’t a very efficient use of time or resources. However, quality time spent with VIP [...]
{1:30 minutes to read} In order to be recommended, you must be remembered. “Know, Like, and Trust” has become an often bandied-about sales & marketing term. Productive relationships go through 3 phases: Knowing one another. Liking one another. And trusting in each other’s expertise & character: Each side must deliver on promises. […]
{4:08 minutes to read} A client of mine recently asked: How do I engage more with social media to enhance my professional network? My answer was that engaging is all about establishing and nurturing relationships with centers of influence (COI) and/or potential clients. It’s my opinion that the whole social media landscape is just a [...]
In April 2014, I was selected to be the (youngest ever?) next “Counselor-in-training” with SCORE, the business counseling non-profit funded by the U.S. Small Business Administration. As soon as 1 of the NYC SCORE Counselors read my bio, she recommended me to speak with 2 of her clients, both involved in legal services. I met [...]
