nurturing relationships

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)

2018-03-27T08:07:23-04:00

{4:50 minutes to read} When I was younger, with a rather extreme physical regimen of fitness including football, wrestling, tennis, weightlifting, etc., I often repeated the same cycle — I’d push myself too hard, get injured, and then I’d have to stop. And when I stopped, I stopped completely. I’d go from one extreme of [...]

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)2018-03-27T08:07:23-04:00

How to Market Yourself During Conference Season

2018-03-28T00:32:19-04:00

{3:50 minutes to read} Business professionals often wonder: Is it worthwhile to market my practice during the various conferences I attend? At Practice Marketing, we’ve used conferences for marketing for a number of years, and fairly successfully. Whenever possible, we try to be in a room full of potential clients. […]

How to Market Yourself During Conference Season2018-03-28T00:32:19-04:00

Redefining Social Media’s 80-20 Rule

2013-10-29T18:58:09-04:00

I just heard from a long­time client-turned-­friend that a speaker she heard was espousing the importance of spending 80% of our marketing time on personal connections – networking, public speaking and face­-to-­face meetings – and only 20% on social media. Even though I run a company heavily immersed in social media, I don’t think the [...]

Redefining Social Media’s 80-20 Rule2013-10-29T18:58:09-04:00

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