Online Marketing

Spring Cleaning Your Online Marketing: Your Prospects Will Notice the Cobwebs

2019-06-21T16:04:46-04:00

{3:00 minutes to read} Your online reputation — and brand presence — is an integral part of your marketing. It needs consistent care, attention, and maintenance. And as such, the change in season whether it be spring, summer, fall or winter is a good time to take stock of your digital presence and see exactly [...]

Spring Cleaning Your Online Marketing: Your Prospects Will Notice the Cobwebs2019-06-21T16:04:46-04:00

Why Online-Only Marketing is Not Enough for Professional Services

2018-03-27T07:43:04-04:00

{2:35 minutes to read} Blogging, newsletters, and social media engagement are a critical part of building your Branded Expert status. These tools can do wonders to help expand your reach and keep you on the radar screens of those that are already familiar with you, as well as past and potential new clients. [...]

Why Online-Only Marketing is Not Enough for Professional Services2018-03-27T07:43:04-04:00

Don’t Blast Your Sales Message to New Contacts—Try This Instead!

2018-03-27T08:04:21-04:00

{4:48 minutes to read} For the majority of professional service providers (like most of you), you should realize you cannot depend solely on your online marketing & networking efforts as your only means of marketing. Offline (in-person) professional relationships cannot be replaced by online efforts, but they can be augmented and reinforced. Keep in mind [...]

Don’t Blast Your Sales Message to New Contacts—Try This Instead!2018-03-27T08:04:21-04:00

3 Ways to Measure Results

2018-03-27T08:05:36-04:00

{4:00 minutes to read} There’s an old adage: “Only 20% of marketing works; 80% is a waste. We just don’t know which 80%!” Even worse, the 80% is a changing set: What worked yesterday may not work tomorrow, and so forth. Unfortunately, much of marketing is trial & error and A/B testing. Still, I find [...]

3 Ways to Measure Results2018-03-27T08:05:36-04:00

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons

2018-03-27T08:05:58-04:00

{3:45 minutes to read} Breaking from tradition, we have been experimenting with sharing our client’s LinkedIn publisher or “Pulse articles” to their LinkedIn groups in lieu of sharing the external article. We are still doing blog articles for nearly all clients. We publish their blog posts’ excerpts and titles, then include links to the blog posts [...]

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons2018-03-27T08:05:58-04:00

Do You Promote Your Articles Through Your Personal Networks?

2018-03-27T08:08:03-04:00

{2:05 minutes to read} Here at phoneBlogger, we work with most of our clients on promoting their original articles through newsletters as well as business & company pages on social media platforms such as Facebook, LinkedIn, Google+, or Twitter. Clients might also have accounts on community networking sites like Gotham, for example. Most clients also [...]

Do You Promote Your Articles Through Your Personal Networks?2018-03-27T08:08:03-04:00

Facebook’s Instant Articles: Useful for Professional Services?

2018-03-27T08:08:23-04:00

{3:12 minutes to read} Social media has revolutionized marketing in some ways by providing opportunities for free and fast marketing. The technology in this space changes quickly; the options that are available now will most likely be very different down the road.   As the social media landscape continues to evolve, we research and vet [...]

Facebook’s Instant Articles: Useful for Professional Services?2018-03-27T08:08:23-04:00

Redesigning Your Website? I Told You So! Part 1

2018-03-27T08:09:16-04:00

{4:20 minutes to read} One of my favorite blog article ideas on blogbrainstormer.com is in the client Q&A section. It’s often dubbed the “Anti-Success Story” or the “I-Told-You-So Story.” As an advisor to others, you may have had an opportunity to tell your clients not to do something, but for whatever reason, they went ahead [...]

Redesigning Your Website? I Told You So! Part 12018-03-27T08:09:16-04:00

Are Your LinkedIn Group Postings Being Auto-Moved to Jobs?

2018-03-28T00:33:34-04:00

{3:40 minutes to read} Since LinkedIn’s recent “improvements,” certain group postings have been reassigned to the “Jobs” category – which may be a glitch in LinkedIn’s algorithms or an intentional feature. LinkedIn has continually updated and adapted its moderation policy, including what moderators are allowed or prohibited from doing. In fact, we at phoneBlogger have [...]

Are Your LinkedIn Group Postings Being Auto-Moved to Jobs?2018-03-28T00:33:34-04:00

What Can a Virtual Marketing Assistant Do for You?

2018-03-28T04:41:47-04:00

{4:20 minutes to read} Relationships take time, but one of the things you can do to help offset that is to use a virtual marketing assistant. In the early days of Practice Marketing, long before phoneBlogger came into play, Vik and I would sit with professional services clients – attorneys, CPAs, financial advisors, etc. – [...]

What Can a Virtual Marketing Assistant Do for You?2018-03-28T04:41:47-04:00

Professional Online Networking Beyond Pop Social Media

2018-03-28T04:43:15-04:00

{4:00 minutes to read} What do you think about when you hear the term “social media”? The field of online networking goes beyond what we traditionally think of as social media, which puts the emphasis on the social, on the fun & on the non-professional aspects of our life. But there’s a very healthy & [...]

Professional Online Networking Beyond Pop Social Media2018-03-28T04:43:15-04:00

Is Social Media Getting You Referrals?

2018-03-28T04:43:36-04:00

{4:54 minutes to read} Clients ask if we can advise them on how they can get more likes and interactions on their social media. There are many ways to encourage people to like your Facebook business page or LinkedIn company page including direct invites, giveaways, prize drawings and other enticements. But I keep going back [...]

Is Social Media Getting You Referrals?2018-03-28T04:43:36-04:00

5+ Ways We SEO Your Articles

2018-03-28T04:44:08-04:00

{2:15 minutes to read} Recently a client emailed me to ask if we use Search Engine Optimization (SEO) practices to enhance the articles that we edit for her. At phoneBlogger.net, we are SEO-conscious, and we use this knowledge when editing our client’s articles. Here’s how we “SEO” our client’s articles: 1. WordPress comes optimized for [...]

5+ Ways We SEO Your Articles2018-03-28T04:44:08-04:00

Online Reputation Management: Part 3 – 10 Ways to Bury the Bad Stuff

2018-03-28T04:45:05-04:00

{4:00 minutes to read} In Part 1 and Part 2, we shared tips and solutions to take control of your online brand. In Part 3, we continue revealing ways to bury negative search results on search engines: 6. If you really want to take advantage of getting your name and fresh content out there on [...]

Online Reputation Management: Part 3 – 10 Ways to Bury the Bad Stuff2018-03-28T04:45:05-04:00

Online Reputation Management: Part 2 – 10 Ways to Bury the Bad Stuff

2018-03-28T04:45:48-04:00

{3:20 minutes to read} In Part 1, we shared the story about someone who was trying to overcome the negative results Google produced about themselves. To help solve this problem, he (or you) can do what many others are doing: Bury the negative results by pushing it as far back on Google as possible. Even [...]

Online Reputation Management: Part 2 – 10 Ways to Bury the Bad Stuff2018-03-28T04:45:48-04:00

Online Reputation Management: Part 1 – What Is It, & Why Is It Important?

2018-03-28T04:46:49-04:00

{3:40 minutes to read} When you Google yourself, what comes up? Is it you or your website? Does someone else with the same or a similar name as you come up? What are you finding there if it is you? Is it positive, negative or in the middle? Maybe you don’t want people seeing the [...]

Online Reputation Management: Part 1 – What Is It, & Why Is It Important?2018-03-28T04:46:49-04:00

Boost Your Referrals with Social Media Relationships

2018-03-28T04:47:36-04:00

{4:08 minutes to read} A client of mine recently asked: How do I engage more with social media to enhance my professional network? My answer was that engaging is all about establishing and nurturing relationships with centers of influence (COI) and/or potential clients. It’s my opinion that the whole social media landscape is just a [...]

Boost Your Referrals with Social Media Relationships2018-03-28T04:47:36-04:00

Pay-Per-Click: Costly Mistakes to Avoid

2018-03-28T04:48:12-04:00

{3:55 minutes to read} If you are considering Pay-Per-Click (PPC) advertising, there are many providers to choose from including Google, Yahoo, and Bing. Google is the largest player in the game, raking in 80+% of the search market. Years ago, getting visitors by utilizing PPC was fairly easy, but today the competition is formidable. For [...]

Pay-Per-Click: Costly Mistakes to Avoid2018-03-28T04:48:12-04:00

New Ways to New Referral-Centric Blog Article Ideas

2018-03-28T04:50:55-04:00

{3:30 minutes to read} In my last article, we introduced 2 new features available from phoneBlogger.net. In this post, I would like to introduce you to an additional value to the phoneBlogger.net suite of services. Most of our clients are familiar with BlogBrainstormer.com. phoneBlogger’s focus has always been on referral-centric blog ideas. What do I [...]

New Ways to New Referral-Centric Blog Article Ideas2018-03-28T04:50:55-04:00

Do You Know the Value of a Blog Excerpt?

2018-03-28T05:29:31-04:00

I recommend using excerpts for one purpose: To drive everyone back to the blog itself. Excerpts enable visitors to skim through for articles of interest. If we didn’t use the “excerpt” method on the blog listing page (where blogs are displayed sequentially), visitors would be scrolling down the page for days, which they simply won’t [...]

Do You Know the Value of a Blog Excerpt?2018-03-28T05:29:31-04:00

Title

Go to Top