phoneBlogger

Systemize Your Marketing and Win

2023-11-03T16:32:50-04:00

https://www.youtube.com/watch?v=GHPHVTY71MY   Doing your online marketing on your own? Finding it difficult to get it done, consistently? Mark Bullock, co-founder and COO of Practice Marketing Inc. (PMI) suggests that whatever type of marketing you are engaged in — text, video, or even interview podcasts— PMI has a service to help and support you in [...]

Systemize Your Marketing and Win2023-11-03T16:32:50-04:00

Don’t Blast Your Sales Message to New Contacts—Try This Instead!

2018-03-27T08:04:21-04:00

{4:48 minutes to read} For the majority of professional service providers (like most of you), you should realize you cannot depend solely on your online marketing & networking efforts as your only means of marketing. Offline (in-person) professional relationships cannot be replaced by online efforts, but they can be augmented and reinforced. Keep in mind [...]

Don’t Blast Your Sales Message to New Contacts—Try This Instead!2018-03-27T08:04:21-04:00

Our Love/Hate Relationship with Being Reminded

2018-03-27T08:04:45-04:00

{4:15 minutes to read} How does phoneBlogger remind its clients of publication deadlines, approvals, and appointments? Like every business, we walk a fine line between being a nuisance and being diligent when communicating with our clients. I was speaking a week or so ago with one of our editors about reminding me, and other clients, [...]

Our Love/Hate Relationship with Being Reminded2018-03-27T08:04:45-04:00

7 Cross-Promotion Strategies to Boost Referrals

2018-03-27T08:05:10-04:00

{4:15 minutes to read} There are a lot of different ways in which you can engage others in your co-marketing. In the phoneBlogger.net world, we are, of course, focused primarily on blogs and newsletters. Cross promotion is the next level of marketing by utilizing these tools: Strategy #1: Quote Others Quoting others is the opportunity [...]

7 Cross-Promotion Strategies to Boost Referrals2018-03-27T08:05:10-04:00

3 Ways to Measure Results

2018-03-27T08:05:36-04:00

{4:00 minutes to read} There’s an old adage: “Only 20% of marketing works; 80% is a waste. We just don’t know which 80%!” Even worse, the 80% is a changing set: What worked yesterday may not work tomorrow, and so forth. Unfortunately, much of marketing is trial & error and A/B testing. Still, I find [...]

3 Ways to Measure Results2018-03-27T08:05:36-04:00

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons

2018-03-27T08:05:58-04:00

{3:45 minutes to read} Breaking from tradition, we have been experimenting with sharing our client’s LinkedIn publisher or “Pulse articles” to their LinkedIn groups in lieu of sharing the external article. We are still doing blog articles for nearly all clients. We publish their blog posts’ excerpts and titles, then include links to the blog posts [...]

LinkedIn Publisher (Pulse) Article Posting: Pros & Cons2018-03-27T08:05:58-04:00

Marketing Fitness — 6 Key Strategies to Implement (Part 2)

2018-03-27T08:06:20-04:00

{4:45 minutes to read} Continuing our discussion from the last blog post, today’s article examines some more health & fitness lessons that can be applied to marketing. Don’t overdo it. Although pushing yourself can be a good thing, you don’t want to take it too far. In physical fitness, when you feel a tingling or [...]

Marketing Fitness — 6 Key Strategies to Implement (Part 2)2018-03-27T08:06:20-04:00

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)

2018-03-27T08:07:23-04:00

{4:50 minutes to read} When I was younger, with a rather extreme physical regimen of fitness including football, wrestling, tennis, weightlifting, etc., I often repeated the same cycle — I’d push myself too hard, get injured, and then I’d have to stop. And when I stopped, I stopped completely. I’d go from one extreme of [...]

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)2018-03-27T08:07:23-04:00

How to Get Your Email Newsletters Opened & Read!

2018-03-27T08:07:40-04:00

{5:57 minutes to read} Email newsletters are an important part of engaging your clients and driving traffic to your blog. The first step in creating a good newsletter is choosing a good return email address. The ideal address should ideally start with your name@ (this makes it personal, not generic); next best is “info@”. The [...]

How to Get Your Email Newsletters Opened & Read!2018-03-27T08:07:40-04:00

Do You Promote Your Articles Through Your Personal Networks?

2018-03-27T08:08:03-04:00

{2:05 minutes to read} Here at phoneBlogger, we work with most of our clients on promoting their original articles through newsletters as well as business & company pages on social media platforms such as Facebook, LinkedIn, Google+, or Twitter. Clients might also have accounts on community networking sites like Gotham, for example. Most clients also [...]

Do You Promote Your Articles Through Your Personal Networks?2018-03-27T08:08:03-04:00

Facebook’s Instant Articles: Useful for Professional Services?

2018-03-27T08:08:23-04:00

{3:12 minutes to read} Social media has revolutionized marketing in some ways by providing opportunities for free and fast marketing. The technology in this space changes quickly; the options that are available now will most likely be very different down the road.   As the social media landscape continues to evolve, we research and vet [...]

Facebook’s Instant Articles: Useful for Professional Services?2018-03-27T08:08:23-04:00

7 Traits of Marketing Maestros

2018-03-27T08:08:39-04:00

{2:20 minutes to read} I’ve only had one real boss: my father. He’s a deep thinker & very learned—inspirational to many people. He taught me pretty much everything I know in terms of business. I’d like to share one of the best lessons he taught me, which still rings true on a daily basis: 7 [...]

7 Traits of Marketing Maestros2018-03-27T08:08:39-04:00

We’ve Been Hiding Something from You:-) You’re Now Being Published on LinkedIn

2018-03-28T00:31:55-04:00

{2:15 minutes to read} phoneBlogger has begun publishing your blog articles to LinkedIn Publisher. This is part of a new feature available on LinkedIn. What is LinkedIn Publisher? Here’s what LinkedIn says: Your original content becomes part of your professional profile. It is displayed on the posts section of your LinkedIn profile. It’s shared with [...]

We’ve Been Hiding Something from You:-) You’re Now Being Published on LinkedIn2018-03-28T00:31:55-04:00

How to Market Yourself During Conference Season

2018-03-28T00:32:19-04:00

{3:50 minutes to read} Business professionals often wonder: Is it worthwhile to market my practice during the various conferences I attend? At Practice Marketing, we’ve used conferences for marketing for a number of years, and fairly successfully. Whenever possible, we try to be in a room full of potential clients. […]

How to Market Yourself During Conference Season2018-03-28T00:32:19-04:00

What Is CRM & Does Your Business Need It?

2018-03-28T00:33:10-04:00

{3:30 minutes to read} Customer Relationship Management (CRM) is basically a hub where people organize, store and stay in touch with their customers or clients, whether for a service, product or company. Unlike a standard contact list or email program designed for a single user, CRM is more functional and interactive. It allows you to [...]

What Is CRM & Does Your Business Need It?2018-03-28T00:33:10-04:00

Online Reputation Management: Part 2 – 10 Ways to Bury the Bad Stuff

2018-03-28T04:45:48-04:00

{3:20 minutes to read} In Part 1, we shared the story about someone who was trying to overcome the negative results Google produced about themselves. To help solve this problem, he (or you) can do what many others are doing: Bury the negative results by pushing it as far back on Google as possible. Even [...]

Online Reputation Management: Part 2 – 10 Ways to Bury the Bad Stuff2018-03-28T04:45:48-04:00

Pay-Per-Click: Costly Mistakes to Avoid

2018-03-28T04:48:12-04:00

{3:55 minutes to read} If you are considering Pay-Per-Click (PPC) advertising, there are many providers to choose from including Google, Yahoo, and Bing. Google is the largest player in the game, raking in 80+% of the search market. Years ago, getting visitors by utilizing PPC was fairly easy, but today the competition is formidable. For [...]

Pay-Per-Click: Costly Mistakes to Avoid2018-03-28T04:48:12-04:00

New Ways to New Referral-Centric Blog Article Ideas

2018-03-28T04:50:55-04:00

{3:30 minutes to read} In my last article, we introduced 2 new features available from phoneBlogger.net. In this post, I would like to introduce you to an additional value to the phoneBlogger.net suite of services. Most of our clients are familiar with BlogBrainstormer.com. phoneBlogger’s focus has always been on referral-centric blog ideas. What do I [...]

New Ways to New Referral-Centric Blog Article Ideas2018-03-28T04:50:55-04:00

TimeStamp Feature – Aims to Increase Your Readership!

2018-03-28T04:51:11-04:00

{2:25 minutes to read} We’re solidifying “timestamping” as part of phoneBlogger’s standard practice. People’s attention spans are very short online; for this reason, when their inbox is overflowing with newsletters, articles, etc., they can become easily overwhelmed. We know that many people will skim through an article, especially if it’s more than a screen-page long, [...]

TimeStamp Feature – Aims to Increase Your Readership!2018-03-28T04:51:11-04:00

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