phoneBlogging

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1)

Marketing Fitness — Don’t Sprint to Win the Marathon! (Part 1) by Mark Bullock

{4:50 minutes to read} When I was younger, with a rather extreme physical regimen of fitness including football, wrestling, tennis, weightlifting, etc., I often repeated the same cycle — I’d push myself too hard, get injured, and then I’d have to stop. And when I stopped, I stopped completely. I’d go from one extreme of activity level to the other. As I got older, I struggled to keep my weight under control.

A couple of years ago, I had become considerably overweight, and my past injuries made even mild activity — like walking the dogs for 15 minutes — excruciating. Finally, I decided to try a different approach.

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Redesigning Your Website? I Told You So! Part 1

Redesigning Your Website? I Told You So! Part 1 by Vikram Rajan

{4:20 minutes to read} One of my favorite blog article ideas on blogbrainstormer.com is in the client Q&A section. It’s often dubbed the “Anti-Success Story” or the “I-Told-You-So Story.”

As an advisor to others, you may have had an opportunity to tell your clients not to do something, but for whatever reason, they went ahead and did it, leaving you to clean up the mess. While that can lead to greater billing and, in some ways, reinforces your expertise and wise counsel, it can also be a scenario or lesson you can present to others in a blog article. Of course, it’s important to do it without being smug or revealing anything private, confidential or otherwise embarrassing to your client.

The opposite is also true in terms of telling the client to do something. For whatever reason, they don’t and, once again, you find yourself cleaning up a mess that could have been prevented. “An ounce of prevention is worth a pound of cure,” and may be a valuable vaccine to prevent frustrations down the road.

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phoneBlogging: The Newest Oldest Profession?

phoneBlogging : gerund \ˈfōn-ˌblägiŋ\ : the process of transforming a telephone-based audio recording into an edited article, optimized for website blogs. Ok, fine, we made that up: But did we really?

Telephones have been around since 1876. Audio recordings may even pre-date Edison’s 1878 invention. While blogs began around 1999, journals of personal & professional musings have been around for centuries. With the dawn of human culture, tribal leaders & monks shared their wisdom by transforming oral traditions into written forms. phoneBlogging is simply our newest interpretation.

phoneBlogging: the Newest Oldest profession? By Vikram Rajan

Image by Tnexplore (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

More than marketing your practice, phoneBlogging helps to codify your thought-leadership, your personal values, and your firm’s culture. Leaders have been doing such for ages. Languages & technologies have evolved, but our thirst for sharing, learning & socializing has only grown stronger. In this way, social media has always been with us. The Internet just makes it a smaller world, after all.

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