Mark and I started phoneBlogger.net to help our clients establish themselves as Branded Experts™ and to grow their Internet-based referrals. This column, published on AICPA’s cpa2biz.com on March 19, 2012, explores the concept of how CPA’s can establish themselves as “the best.” Accountants find themselves in humbling positions where they don’t want to necessarily brag [...]
A client recently expressed disappointment in a poorly attended networking event with a self promoting organizer. His feeling was that it had been a total waste of his time. I remember attending an event where the self-important organizer/speaker droned on and on – I didn’t want to sit there listening to him “waste my time”. [...]
Over the summer, my partner (Mark Bullock) and I finally became frustrated! We would show our clients what to do, how to do it, and even schedule marketing activities into our clients’ calendar. Inevitably, some exigent client or staff matter would arise. Our clients simply could not take time away from clients, practice management, or [...]
Sow your marketing seeds now before tax season really besieges your practice. Let’s take a bi-monthly approach. Two-month seasons help you to better focus your time and money. Six seasons: 1) January and February, 2) March and April, 3) May and June, 4) July and August, 5) September and October and 6) November and December. [...]
Five marketing strategies show you how You survived September’s quarterlies, and this month’s extensions. As you begin to endure the flurry of compilations, audits, and review, don’t let your marketing lapse! The last quarter is the perfect time for CPAs to grow new business, for two main reasons: 1.In the next few weeks, you will [...]
On March 11, Mark Bullock gave a talk to about 35 members of the Family Divorce and Mediation Council of Greater New York (FDMC) on the subject How to Market Mediation Practices. The Family and Divorce Mediation Council of Greater New York (FDMC) is a membership organization made up of mediators, lawyers, mental health professionals, [...]
A while ago, I was interviewed by Tim Healy of The Profit Express, an hour show on Long Island 88.7 FM WRHU. A 7 minute excerpt is on Youtube, and here it is for your convenience. Click on Image to Play the Video
