Videosocials.net and phoneBlogger.net COO and Co-Founder, Mark Bullock shares the success story of longtime client, Ada Hasloecher. Mark explains why and how her videos and articles bring her new clients.
Videosocials.net and phoneBlogger.net Co-Founder Mark Bullock defines endorsements, recommendations, and referrals in terms of word-of-mouth marketing, and explains how they fit into the plan to get what you ultimately want, which is more effective than all three. Mark Bullock (631) 754-0800 Mark@phoneBlogger.net phoneBlogger.net Videosocials.net
{2:30 minutes to read} When considering what content to highlight both in newsletters and blog articles, remember that you are not just going after “new business.” It is equally important to provide information to individuals who could / would refer you business, and almost as important — pass your newsletter along to others! Newsletter marketing efforts [...]
Have you heard of the Golden Rule of Referrals? “The more you refer unto others, the more others will refer unto you.” Cross-marketing is one technique that makes giving and receiving referrals easier. Help your business — and your colleagues — gain more exposure, nurture more referrals and close more business with these four cross-marketing ideas. Read the whole [...]
Why aren’t you being referred more? Well, do you deserve to be? Know of others who are referred a lot, but don’t deserve to be? Here are their secrets: the four C’s of "referability." Read the whole article on Forbes. Vikram Rajan, Co-Founder Telephone: (888) 952-4630 Email: Vik@phoneBlogger.net Website: phoneBlogger.net
{2:55 minutes to read} As professional marketers, our goal is not to close the sale but to open a relationship. This is the difference between a customer and a client. When a potential client, aka “a prospect,” walks through the door or calls on the phone, the sales process has begun. A sales “funnel” is [...]
{4:48 minutes to read} For the majority of professional service providers (like most of you), you should realize you cannot depend solely on your online marketing & networking efforts as your only means of marketing. Offline (in-person) professional relationships cannot be replaced by online efforts, but they can be augmented and reinforced. Keep in mind [...]
{4:54 minutes to read} Clients ask if we can advise them on how they can get more likes and interactions on their social media. There are many ways to encourage people to like your Facebook business page or LinkedIn company page including direct invites, giveaways, prize drawings and other enticements. But I keep going back [...]
{3:00 minutes to read} Any number of things can affect the ebb and flow of business. Acknowledge that there will be cycles, and use the downtime wisely. I often see clients in professional services experience being busy one month, but not the next. The workflow gets crazy busy for a while, and then it’s like [...]
{2:42 minutes to read} When speaking with clients in respect to their marketing efforts, I see a lot of endorsements or recommendations – that are referred to as referrals. What’s the Difference? If you and I are talking and I say, “Oh, you should talk to Mary Jane about your problem. She’s an attorney over [...]
{3:30 minutes to read} In my last article, we introduced 2 new features available from phoneBlogger.net. In this post, I would like to introduce you to an additional value to the phoneBlogger.net suite of services. Most of our clients are familiar with BlogBrainstormer.com. phoneBlogger’s focus has always been on referral-centric blog ideas. What do I [...]
{Time to Read: 3.5 minutes} Recently I was helping a client get all of their “ducks in a row” for what will be a well-planned outreach to possible referral sources. They had decided to limit their outreach to people that could potentially have a synergistic working relationship with them. In preparation, my client created a [...]
{Time to read: 5 minutes} Back in October 2014, I presented a seminar series for the Metropolitan Black Bar Association (MBBA). While only 6 lawyers attended the 1st workshop, there were at least 4 happy lessons for me to learn, and perhaps for others to follow. The series was modeled after the ones I presented [...]
The phoneBlogger process is highly successful at starting conversations. At phoneBlogger, we have enjoyed watching as numerous clients have benefited from their blog posts striking a chord with their colleagues, affiliates, centers of influence & referral sources. This is often because the opinion or viewpoint expressed was either contrary to or progressive beyond the collective [...]
Nothing beats the written word to get attention. If someone refers a potential client, it is certainly not unthinkable to send an email or pick up the phone and say, “Thank you.” It’s personal, and shows the referral is appreciated. But how many people actually send a thank you note? Sending a handwritten note isn’t [...]
Google+ – like LinkedIn, Facebook and Twitter – is a social networking platform. Launched in June 2011 by the world’s most-used search engine, Google+ has become the second-largest social networking site in the world.* If your company already has a social media presence, you may be familiar with the concept of personal or professional “profiles” [...]
I just heard from a longtime client-turned-friend that a speaker she heard was espousing the importance of spending 80% of our marketing time on personal connections – networking, public speaking and face-to-face meetings – and only 20% on social media. Even though I run a company heavily immersed in social media, I don’t think the [...]
Blogging can brand you an expert. Moreover, your blog can also help you leverage the reputation & recognition of others. By co-blogging, you can leverage each other’s time, topics & traffic. Here are 3 models, 2 examples each, of how bloggers are exchanging content & contacts: 1) Cooperative Bloggers, like Healthcare in Compliance or The [...]
When your name is given or dropped, the party or person receiving the referral is going to look you up online. What are they going to find when they do? How findable are you? Are you Googlable? And while they are searching for you, they will also find your competitors. So how can you ensure [...]
Since word of mouth marketing is king in professional service industries, we recognize that professional services are built on the magic triad of: Know Like Trust People need to know, like, and trust you before they are going to do business with you. It’s not so much about business to business marketing, as much as [...]
