{4:50 minutes to read} When I was younger, with a rather extreme physical regimen of fitness including football, wrestling, tennis, weightlifting, etc., I often repeated the same cycle — I’d push myself too hard, get injured, and then I’d have to stop. And when I stopped, I stopped completely. I’d go from one extreme of [...]
{3:30 minutes to read} Customer Relationship Management (CRM) is basically a hub where people organize, store and stay in touch with their customers or clients, whether for a service, product or company. Unlike a standard contact list or email program designed for a single user, CRM is more functional and interactive. It allows you to [...]
{4:20 minutes to read} Relationships take time, but one of the things you can do to help offset that is to use a virtual marketing assistant. In the early days of Practice Marketing, long before phoneBlogger came into play, Vik and I would sit with professional services clients – attorneys, CPAs, financial advisors, etc. – [...]
{1:30 minutes to read} In order to be recommended, you must be remembered. “Know, Like, and Trust” has become an often bandied-about sales & marketing term. Productive relationships go through 3 phases: Knowing one another. Liking one another. And trusting in each other’s expertise & character: Each side must deliver on promises. […]
{3:00 minutes to read} Any number of things can affect the ebb and flow of business. Acknowledge that there will be cycles, and use the downtime wisely. I often see clients in professional services experience being busy one month, but not the next. The workflow gets crazy busy for a while, and then it’s like [...]
{3:30 minutes to read} In my last article, we introduced 2 new features available from phoneBlogger.net. In this post, I would like to introduce you to an additional value to the phoneBlogger.net suite of services. Most of our clients are familiar with BlogBrainstormer.com. phoneBlogger’s focus has always been on referral-centric blog ideas. What do I [...]
Nothing can ever replace your personal touch & outreach to colleagues. phoneBlogging is an efficient way to stay top-of-mind, break the ice & inspire questions/conversations. However, there are at least 4 LinkedIn tasks that only you can do – not pB, your partner, associates or assistants. These 4 only take minutes every day, and can [...]
If you are in professional services and you want to grow your business, you simply must embrace social media – specifically LinkedIn. For example, a client of ours who only recently opened a LinkedIn account: Has made more than 1,000 connections; Is a member of 50 groups (LinkedIn’s maximum); Gets dozens of comments on every [...]
I just heard from a longtime client-turned-friend that a speaker she heard was espousing the importance of spending 80% of our marketing time on personal connections – networking, public speaking and face-to-face meetings – and only 20% on social media. Even though I run a company heavily immersed in social media, I don’t think the [...]
