Are Reviews Better Than Testimonials? New Insights For 2018
Vikram Rajan2018-03-27T07:48:13-04:00What’s the difference between reviews and testimonials? For now, let’s think of reviews as collected on third-party platforms (Google Reviews, Yelp, Zillow, TripAdvisor, Avvo) and testimonials as those collected directly by businesses. There are notable exceptions: LinkedIn enables you to collect and curate what it calls "recommendations." And you can collect reviews directly on your Facebook [...]