We’ve Been Hiding Something from You:-) You’re Now Being Published on LinkedIn

{2:15 minutes to read} phoneBlogger has begun publishing your blog articles to LinkedIn Publisher. This is part of a new feature available on LinkedIn.

What is LinkedIn Publisher? Here’s what LinkedIn says:

  • Your original content becomes part of your professional profile. It is displayed on the posts section of your LinkedIn profile.

  • It’s shared with your connections and followers.

  • Members not in your network can now follow you from your long-form post to receive updates when you publish next.

  • Your long-form post is searchable both on and off of LinkedIn.

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The 3 Benefits of a Strong Opening Sentence

The 3 Benefits of a Strong Opening Sentence By Amanda MiliOne of’s best practices when editing your articles is to begin with a strong opening sentence (just like this one).

Doing so meets 3 key objectives:

1. To give the reader an immediate and more in-depth idea of what the article will be discussing, beyond what the title provides.

Articles typically conclude with one or two sentences that succinctly summarize all of the information the reader was just given. By taking one or both of those sentences and moving them to the top, or by restating them, readers know up front what to expect.   Continue reading

Why We Encourage Cross Promotion in Social Media

Co-Founder Mark Bullock explains how helps their clients go from go from a best kept secret to a recognized branded expert.Every service provides is designed to have people become aware of you, and then be consistently reminded of you. The frequency and number of social channels to which we syndicate and cross-promote your blog articles is because no one will notice or pay attention to all of it.

People will only notice some of the time, on some of the channels, and even then, only take the time to consume (click through and read) some of the times that they notice.

It’s inevitable that one post or email down the line, will lead them to notice or be reminded of something you did much earlier. This is why it is so important to maintain consistency in your publishing, posting, updating, and networking across multiple channels. Syndication channels like email, social networking, physical networking, or even Search Engine Optimization (SEO) – with multiple collaterals (your website content, blog posts, newsletters, videos, audios, etc.) serve to build and enhance your online presence, as well as your brand and reputation.

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Do You Have Any Idea What Your Website Visitors Are Doing?

Mark Bullock of explains some blog site statistics vocabulary.Once you’ve made the decision to start authoring educational blog articles in order to boost your word-of-mouth referrals, you may find that some of the terminology is confusing at first – but knowing what it means can greatly improve your ability to maximize your site. For the purposes of this article we’re going to focus primarily on WordPress, but the same holds true for many of the different blogging platforms.

What is the difference between a new visitor and a returning visitor?

That question is usually decided by the cookies that are on the visitor’s browser. For instance, someone blocking cookies or clearing them out in between uses would be counted as a new visitor or, whereas a user with cookies would be counted as a returning visitor, if they’ve been to your site before.

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Making Sense of Google+ Profiles and Pages to Best Promote Your Business-Related Articles

Making Sense of Google+ Profiles and PagesGoogle+ – like LinkedIn, Facebook and Twitter – is a social networking platform. Launched in June 2011 by the world’s most-used search engine, Google+ has become the second-largest social networking site in the world.*

If your company already has a social media presence, you may be familiar with the concept of personal or professional “profiles” vs. company and/or business “pages.” The function of business and/or company pages has now been added by 3 of the major social networks. First Facebook, then LinkedIn and now Google+.

Personal or professional profiles represent the individual.
Company or business pages represent the company, organization, or brand.
Facebook, LinkedIn and Google+ allow you to create multiple pages
for each of your brands or services.

You can do a lot with both profiles and pages: Continue reading

What Does it Take to Build a Successful Professional Practice?

Bullock - What Does it Take to Build a Successful Professional Practice?Quite often a client or prospective client will ask, in one form or another ,”What does it take to make my professional practice successful?” What they are typically defining “successful” as is making a living at it.

Below is my response to a Family Mediator client, and although it’s written with a Mediation practice in mind, the points & lessons learned can be translated for use with any professional practice.


After many years now of working with, consulting for, and interviewing divorce and family mediators, every mediator I know that makes a living off of mediation does or has done it all with respect to what we refer to as “Word of Mouth Marketing.”

First and foremost, they view their practice as a business, not just a service they provide. They recognize and embrace the need for marketing and promoting that business.

By using the measures below, these mediators have made their practices succeed:

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5 Reasons You Should Write Blogs Instead of Traditional Articles – and What’s the Difference?

 5 Reasons You Should Write Blogs Instead of Traditional Articles - and What’s the Difference?So why would you consider writing a blog post instead of an article? What’s the difference?

Blogs are social. Although a blog post is essentially a short article, one way they differ from typical online articles is that they often present the reader with the ability to leave a comment and thereby welcome the reader to participate in a “conversation.” A blog article is not just stating facts, news or opinions as is typical in an article, but in fact blogs allow and encourage input and feedback from the audience that relates to the content.

Conversations sparked by posting a blog can take on a life of their own. By engaging the reader in the process, its chances of being passed around, syndicated via email, shared via social media – in other words going viral – all to a much broader audience, greatly increases.

A past or current client may “testify” for you and/or endorse your services. Once approved, these “testimonials” become a permanent reference for your business. Continue reading

Redefining Social Media’s 80-20 Rule

I just heard from a long­time client-turned-­friend that a speaker she heard was espousing the importance of spending 80% of our marketing time on personal connections – networking, public speaking and face­-to-­face meetings – and only 20% on social media.

Even though I run a company heavily immersed in social media, I don’t think the speaker’s too far off. Her definition of social media, however, is very different than mine.

You can connect to a dozen people per hour on LinkedIn, but the connection in and of itself is virtually meaningless.

The key is taking that connection and turning it into a relationship – whether by email, phone or in person – that is then maintained and nurtured.

When social media time ends, personal engagement time begins. I’ve recently begun replying to comments on my blog posts, which I syndicate on LinkedIn, with renewed vigor. One great way to fill your social media datebook is to spend time gathering the comments you generate on LinkedIn and adding them to the blog posts themselves for future readers. Continue reading